Interdisciplinary project Case Study. Project details A Website giving info on just the “City Grid” of Melbourne Mainly Video and Audio and minimal text.

Interdisciplinary project

Case Study

Project details

A Website giving info on just the “City Grid” of Melbourne

Mainly Video and Audio and minimal text

Focussing on mainly theatres,Museums,Iconic bldg,Cafes & Bars

Maps with Animation and walking tours

Customer Segments

General tour of cityInternational tourists

Students

Local tourists

Search for particular bar/museumShoppers

Working in city

Customer Insights

Gathered info by

Brainstorming the “Empathy Map”.

Reading Reviews of tourists.

Info from forums where tourists posted Qs/views.

Translation of info

Website accessible from hand held devices.

Cater to main 5 frequent spots

Info to be specific and visual

Good photos and videos to motivate

Easy and clean layout.

Strategy to acquire/Retain customers

Propose to put our link with other general Melbourne tourist sites

Good Search Engine Optimisation

Accurate info with date and latest videos

Realistic Photos and look and feel of the surroundings

Retailers can post videos / photos only when approved by the Team (standards maintained)

Expand in the same lines for other cities in Australia

Future studies

Mechanisms to study customers pattern

Give link to newsletter subscription

Rate or enter a review

Random short surveys

No of hits for every category

Link to feedback or enquire

Social networking /Sharing