Intercultural Relations.ppt

8/18/2019 Intercultural Relations.ppt

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INTERCULTURALRELATIONS

CHAPTER 13


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culture


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It is a relatively new formal eld of social

science studies It is learning how to see oneself and the worldthrough the eyes of another

It is closely related to anthropology and social

studies

It is a practical, multi-eld discipline designedto train its students to understand,communicate, and accomplish specic goalsoutside their own cultures.

What is Inter cultural relations?


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C o n s c

i o

u s

U n c o n s c i o u s

I m

l i c

i t

E ! l i c i

t

Lan"ua"es(verbal & non-verbal)

E!licit #eha$ioursabits & traditions

(food, housing, clothing, health!)%no&'ho&

(communication codes, tools..)Institutions

(collective organi"ations modes#

family, educationNorms

($o%s & donts)

(alues)ental state * co"niti$e rocesses

(perception, learning, 'nowledge, memory!)

The ice#er" o+ culture


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Intercultural communication refers to the eectivecommunication between people wor'ers clients ofdierent cultural bac'ground.

*echnology has truly made the world a smaller

place. +ll cultures are now tied together byinformation.

usiness is often the rst lin' between countries.

e must learn how to deal with other cultures.

T&o tren,s o+ Intercultural Communicationlobali"ation

/ulticultural wor'force

Intercultural Relationshis inShrin-in" Worl,.


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+rabic language is written from right to left and

almost all other languages are written from leftto right.

In +merica, people sha'e hands ,and even hugeach other. ut in India we 0ust 0oin hands to say

namas'ar.1aising your hand up means stop in +merica or2ngland. In some +sian countries this gesture isused when as'ing for permission to spea'.

E!amles +or Cultural ,i/erences


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Improving verbal and nonverbal communicationetter adaptation to a new environment3

4earning how to understand, reduce and overcomestress3

etter understanding of one%s own culture andnding one%s place in a society3

1educed feeling of an5iety in contacts with membersof other cultures3

4earning about customs and habitual behaviours ofmembers of other cultures.

6ersonal growth through increased tolerance3

$eveloping a positive attitude towards otherness3

illingness to accept dierences

0enets o+ interculturalcommunication


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Stereot2es

4rench5 lo"ical6

Cartesian6elitist6

authoritarian6rou,

Chinese5 7uiet6har,&or-in"6

eni"matic6smilin"6 cruel

8ermans5 ri"i,6metho,ical6

o#sesse, &ith or,er * ri$ac26

unemotional6 territorial

Americans5 suercial6

94rontier Sirit:6materialistic6

o$er'otimistic

Italians5 lou,6

macho6imatient6

o$er'emotional6tal-ati$e6

unor"ani;e,

0ritish5imerialistic6

9Islan,mentalit2:6

rincile,6

class'


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Cultural


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Ethnocentrism

:udging other groups by comparing to there owngroup li'e culture, language, behaviour.

Enculturation

4earning cultural values with in one%s society leads to

ethnocentric attitudesEthnocentric attitu,es

It is the behaviour that the company follow tobecome global. *hey prefer there own people.

Cultural relati$it2ives the conclusion that all cultures are e9uallyvalid.

Intercultural sociali;ation

ecoming aware of another culture, habits,actions.

Cultural ATTITU


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+ge+ge

enderender2thnicity2thnicity

1ace1ace

6hysical +bility6hysical +bility;e5ual;e5ual


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Secon,ar2


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Cultural Sensitivity is recognizing and knowing that both

cultural differences as well as similarities exist, and notmaking value judgments of good or bad, better or worse,

right or wrong.

The recent growth of multinational corporations, points

the need to prepare the manager to deal with foreigncultures and business practices

=ultural ;ensitivity


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To increase cultural sensitivity one should not be arrogant, dont

be ugly, dont practise we are better than you attitude!n order to move forward, we need to understand how cultural

perceptions are formed and how they can develop to change theway we think and behave to positively affect us all.

Su#tle


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+s communication always ta'es place within a frameof reference, international business managers mustma'e sure they can communicate in one that is nottheir own.

The Political +rame o+ re+erence

e often see a close relationship between politics and

business, as ;toc' mar'et >uctuate with every ma0orand minor crisis in our political lives.

+nother politically related problem facing themultinational corporation has been the ris' ofnationali"ation, the ta'ing over private companies.


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The economic +rame o+ re+erence

#conomic development in many emerging countries areinfluenced by high birth rates and high inflation.

The living standards of developed countries and emergingnations vary greatly.

The cultural +rame o+ re+erence#veryone naturally views the world based upon the culture inwhich they were raised and also we must be aware that otherswill view the world based on their cultural beliefs. #ffective

human relations means overcoming our biases and helpingothers to overcome theirs.

$anguage is the foremost barrier to good internal relations.


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ow to compare the cultures?

hat ma'es a dierence between dierentcultures ?

Comarati$e )ana"ement


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%luc-hohn'stro,t#ec- ased on si5 cultural dierences

@ Relationshi en$ironment 5 +re people aredominating of, in harmony with or dominated by

the environment.@ Time Orientation5 $oes the culture focus on

the past, present or future?

@ Nature o+ eole 5 $oes the culture view

people as good evil or mi5 of two?@ Acti$it2 o+ orientation5 $oes the culture

emphasi"e being, doing or controlling?

@ 4ocus o+ resonsi#ilit25 Is the focus of culture

is individualistic, hierarchical or group oriented?

Theories to anal2;e interculturalrelations


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Concet o+ sace

$oes the culture conducts business in private, publicor mi5 of both?

HO4STE


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In,i$i,ualism = Collecti$ism *he degree to which

people prefer to act as individuals or group in caring ofthemselves

)asculinit2 = 4emininit2

*he degree to which values li'e assertiveness, success& competition are associated with gender.

Uncertaint2 a$oi,ance

$egree to which people prefer structure orunstructured situations and feel threatened byambiguities.

/ost recently fth dimension is added

Lon" term an, short term orientation

$egree to which values li'e assertiveness,performance, success & competition are associated

with gender.

Theories to anal2;e interculturalrelations


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Chan"in" &orl, communities >aan


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Asia+sia is the biggest economic mar'et. 2mergingeconomic power house of the ECst century.

North America

+ good environment e5ists with /e5ico in the form of

assembling industries. F+G*+ made many positiverelations with all the countries. =anada remains as ama0or trading partner.


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HI


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and it diers from culture to culture.

@ Inner Circle.

Lan"ua"e o+ Conte!t5

*his way of communication is based on non-verbal conte5twhich involves chitchatting compared with formal manner.

Lan"ua"e o+ +rien,shi54anguage of friendship denes that hospitality and

friendship are dierent from business.

Lan"ua"e o+ A"reement# + set of rules are assigned to achieve a tas' or complete any

production, these rules are accepted on which agreementsare reached.

+s it as mutual agreement it can build a good international

human relations as this communication means is >e5ible.

HI


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Culture Shoc-

It is feeling of uncertainty, confusion or an5iety a person

e5periences when he moves to dierent place for business

due to the dierent culture, customs and behavior.

Intercultural trainin"

=ultural training helps to reduce cultural dierences and

ma'es more cultural sensitive.Cultural a&areness

)ulticultural communication

Countr2'secic trainin"

E!ecuti$e ,e$elomentLan"ua"e courses

REPATRIATION

*he process of returning a person to their place of origin or

citi"enship economically, socially and organi"ationally


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*+FH

Intercultural Relations.ppt

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