Interactive Interactive TV TV 1. Click 1. Click HERE HERE to start to start demo demo program program 2. Position program 2. Position program window window in white box in white box 3. Go to next slide, 3. Go to next slide, the first of the the first of the presentation presentation Murugiah: x4758 Murugiah: x4758 http:// toocan.philabs.research.philips.com/ misc/atsc/dase/ ( dase/atsc-rules) dase/atsc-rules)
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Interactive TV 1. Click HERE to start demo program 1. Click HERE to start demo program 2. Position program window in white box 2. Position program window.
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Interactive TVInteractive TV
1. Click 1. Click HEREHERE to start demo to start demo programprogram
2. Position program window 2. Position program window in white boxin white box
3. Go to next slide, the first of the 3. Go to next slide, the first of the presentationpresentation
Alan GoldfineAlan GoldfineJohn BarkleyJohn BarkleyDoug WhiteDoug WhiteLen GebaseLen GebaseMichael KooMichael KooLynne RosenthalLynne RosenthalMark SkallMark Skall
Interactive TVInteractive TV
• TV and the Internet are each recognized as “a technology …TV and the Internet are each recognized as “a technology …that seems to change everything” (BW, Oct 4 ‘99)that seems to change everything” (BW, Oct 4 ‘99)
• Interactive TV is the convergence of TV and the InternetInteractive TV is the convergence of TV and the Internet
• Profound impact on Electronic Commerce expectedProfound impact on Electronic Commerce expected
• WebTV: 1 million subscribers, 350 hrs/wk of programmingWebTV: 1 million subscribers, 350 hrs/wk of programming
• AOLTV: projected 2 million subscribers in 2 yearsAOLTV: projected 2 million subscribers in 2 years
• ITL partnering to develop the standards required for the ITL partnering to develop the standards required for the success of Interactive TV success of Interactive TV
• Wireless phones do emailWireless phones do email
• Internet does broadcast radio and TVInternet does broadcast radio and TV
• Broadcast TV references links to Web pagesBroadcast TV references links to Web pages
Traditionally separate media are converging:Traditionally separate media are converging:
Interactive TVInteractive TV
Currently, for the viewer:Currently, for the viewer:
accessed separatelyaccessed separately}}TV:TV:
(non-interactive)(non-interactive)
OROR
Web:Web:(interactive)(interactive)
Interactive TVInteractive TV
With DASE/DDE, TV and Web are converging into a With DASE/DDE, TV and Web are converging into a singlesingle medium: medium:
DASE/DDEDASE/DDE
• An industry plan for an interactive TV applicationAn industry plan for an interactive TV application
• Developed here as a prototype for how EC applications Developed here as a prototype for how EC applications using DASE and DDE might appearusing DASE and DDE might appear
• EC application Web pages to use XMLEC application Web pages to use XML
Demonstration:Demonstration:
Interactive TVInteractive TV
DemonstrationDemonstration
Current production:Current production:
Web site with associated productsWeb site with associated products Golf matches on TVGolf matches on TV
on a story, behind the scenes)on a story, behind the scenes)• buy stuffbuy stuff• story so farstory so far• more like/about thismore like/about this• story participationstory participation• story enhancementstory enhancement
Types of interactive enhancements:Types of interactive enhancements:
Interactive TVInteractive TV
Story ParticipationStory ParticipationInteractive TVInteractive TV
Winkey Dink and You Winkey Dink and You (1953-1957)(1953-1957)
How are two separate media synchronized?How are two separate media synchronized?
Fundamental Convergence Question:Fundamental Convergence Question:
Interactive TVInteractive TV
• Sunday and Monday Night FootballSunday and Monday Night Football• player/team information relevant to each playplayer/team information relevant to each play• interactive game: “choose the ballcarryer” interactive game: “choose the ballcarryer” • request player/team statisticsrequest player/team statistics
• “ “Who Wants to be a Millionaire”Who Wants to be a Millionaire”• play along with the gameplay along with the game• special bonus questionsspecial bonus questions• audience pollsaudience polls
• No special receiver requiredNo special receiver required• Broadcast/Internet synchronization done by Broadcast/Internet synchronization done by
production teamproduction team• Open connections to Web servers maintainedOpen connections to Web servers maintained
Synchronization Examples: Synchronization Examples: Enhanced TVEnhanced TV
Game ParticipationGame ParticipationInteractive TVInteractive TV
• Members include: Members include: ABC, CBS, IBM, Intel, Lucent, ABC, CBS, IBM, Intel, Lucent, Microsoft, NBC, Warner BrothersMicrosoft, NBC, Warner Brothers
• DASE (DTV Application Software Environment): DASE (DTV Application Software Environment): Standard for a platform independent, high-level Standard for a platform independent, high-level abstraction for integrating DTV and the Internetabstraction for integrating DTV and the Internet
• DASE specifies programming environment for DTV DASE specifies programming environment for DTV receiversreceivers
• Downloadable DASE applications portable across Downloadable DASE applications portable across different TV set topsdifferent TV set tops
Advanced Television Systems Committee (ATSC)Advanced Television Systems Committee (ATSC)
Interactive TVInteractive TV
Interactive TVInteractive TV
• Joint project with the High Performance Systems and Joint project with the High Performance Systems and Services Division (895)Services Division (895)
• Chair DASE Conformance Working Group where key Chair DASE Conformance Working Group where key players include: players include: ABC, Gateway, Microsoft, SunABC, Gateway, Microsoft, Sun
• Partner with Unisoft to develop conformance testsPartner with Unisoft to develop conformance tests
• Reference implementation for programming environment Reference implementation for programming environment
NIST’s Role in ATSC DASE:NIST’s Role in ATSC DASE:
• Members include: Members include: ABC, CBS, IBM, Intel, Microsoft, ABC, CBS, IBM, Intel, Microsoft, NBC, Warner BrothersNBC, Warner Brothers
• DDE (Declarative Data Essence): Standard for Internet DDE (Declarative Data Essence): Standard for Internet content and bindings to analog and digital streamscontent and bindings to analog and digital streams
• Declarative Content: HTML, CSS, ECMAScript, DOM, Declarative Content: HTML, CSS, ECMAScript, DOM, Triggers (for syncing the two mediums)Triggers (for syncing the two mediums)
• Stream Bindings: NTSC, IP Multicast,...Stream Bindings: NTSC, IP Multicast,...
Society of Motion Picture and Society of Motion Picture and Television Engineers (SMPTE):Television Engineers (SMPTE):
Interactive TVInteractive TV
Interactive TVInteractive TV
• Contribute text to specificationContribute text to specification
• Partner with Unisoft to develop conformance tests Partner with Unisoft to develop conformance tests
• Develop conformance tests for triggers and stream binding to Develop conformance tests for triggers and stream binding to integrate with existing Unisoft DDE element testsintegrate with existing Unisoft DDE element tests