Interactive Services

InteractiveServices

New Tendencies

Time to Market

Connectivity

Intangible

Business Environmentchanges very fast that

makes difficult to define the focus

All products and serviceshave tangible and

intangible economic value. The intangible value grows

fast, supported by information of relationships.

All kind of thinks have beenelectronicallyinterconnected- products, people and enterprises- in the way for open boundaries

access any time

access any where

real time operation

Customer interaction

know how / forecast

customization

self provisioning/self customer

care

New Requirements

To move in the value chain

End to end solution offering

Just in time solutions availability

One stop shopping

Integrated and managed services

Partnership development

Global reach availability for their Customers

Challenges for ISP

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

PCs comparison

PC Generation D

Application/Services

Services Platform

Operational System

Hardware

Application

Network/ Basics Services

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

User Aggregatio

n

User Aggregatio

n

Edge Service

s

Edge Service

s

Packet Switchin

g

Packet Switchin

g

Optical Core

FixedFixedWirelessWireless

IP/ATM/FRIP/ATM/FR

MobileMobile

CableCable

DSLDSL

ISDN/DialISDN/Dial

Services ArchitectureEvolution

ATM

SONET/SDH

IP

Optical

SONET/SDH

IP

Optical

IP

Optical

MultiplexingProtection eLayer Management

Lower cost, Lower complexity and lower overhead

Services ArchitectureEvolution

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

Internet Access Services

dial access corporate wholesale (ISP)

dedicated access corporate on demand burstable

DIGEX

WORLDCOM

DIGEX

WCOM/Embratel

HOSTING

Custom

Managed

Dedicated/Shared

Co-location

Custom

Managed

Dedicated/SharedDedicated/Shared

Co-location

Custom

Managed

Dedicated/Shared

Collocation

Hosting Services

The customers share a network that operates in the same level of reliability provided by the

private networks

Service ProviderShared Network

Access VPNEnterprise accessWholesale

Intranet VPNBranch officesCall centers

Extranet VPNBusiness-to-businessIndustry groups

VPNVPN

Internet, IP, IPsec

FR, ATM, MPLS

Internet, IP, IPsec

FR, ATM, MPLS

IP VPN Services

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

IP C

OM

Uvsl

.. M

sgV

oic

e B

row

ser

Pre

Paid

Any

Conte

nt

Mgm

t

WB

IC

Services Platform

Secu

rit

y Dir

ect

or

y

The services platform enable new product and services to be fast implemented from already existents basic services.

Services Platform

Security Services

Managed Firewall

High availability Firewall

Intrusion Detection and Response

VPN Site-to-Site e User-to-Site

Antivirus

Web Site Blocking

Strong Authentication

Network and Hosting Scanning

Residential VoIP IP trunking Corporate VoIP Remote PBX e-Call services

Internet call waiting Virtual second line conference calls

VoIP Services

Sender LeavesA fax messagevia fax machine

FAX

IP

FAX Recipient Redirects Fax Messages to any fax machine

Recipient Reached at multiple locations via a Single Number Reach

Sender LeavesVoice mail via wireline or wireless phone Sender

LeavesE-mail via PC

FAX

Recipient Listens to voice mail, e-mail and fax message headers via wireline or wireless phone Recipient Views E-

mail and faxes, and listens to voice messages on the PC

FAX

Recipient Receives Notification of new messages via MWI, stutter dial tone, SMS, e-mail client and pager

2121-3464300Mobile

Office

Pager

Unified Messaging

Multimedia Applications

source: Cisco

1,000 users Live video: 1 Mbps Demand: 1 Gbps

Streamingvideo

Management and Distribution Technologies

QoS Technologies :

Packet classification Traffic Policing Admission Control Queueing Congestion management Link Fragmentation Policy Management MPLS

Content Distribution Technologies :

Caching Multicast CDN technologies

FixedFixedWirelessWireless

Dedicated/Dedicated/ATM/FRATM/FR

Highly available, scalable, performance network at Layer 2/3

Intelligent Network Services

Content Distribution & Management

ContentRouting

ContentSwitchin

g

Content Edge-Delivery

MobileMobile CableCable DSLDSL ISDN/DialISDN/Dial

Content Distribution Services

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

Focus on Small and Medium Enterprises

Network solution without customer investments.

To provide facilities to small enterprises.

Web CenterE-mail

Voice Mail

Chat

Video

Paging

VoIP

E-mail

Voice Mail

Chat

Video

Paging

VoIP

Focus on Large Enterprises

Network solution with customer investments.

To provide sophisticated and customized facilities

Managed ContactCenters

Web Center CRM Center

Interactive Centers

Customer Service:Talk to me

Click-to-TalkClick-to-TalkCall MeCall Me

Customer Service:Follow me

CustomerCustomer FriendFriend

Customer Service:Shopping with a friend

A marketplace is a virtual market where enterprises exchange information and make commercial transactions.

Types of Transactions:• Transactions in private arena between one company and it’s community of providers and partners.

• Transactions in public arena - B2B where any enterprise can make transactions.

e-Marketplaces

The e-Marketplace provides a single point of access between one enterprise and its partners

Exchange Evolution

1.) Core Portal Infrastructure1.) Core Portal Infrastructure

3.) Cross-Portal Links 3.) Cross-Portal Links

4.) New Markets 4.) New Markets

2.) Outsource Portals 2.) Outsource Portals CORECORE

ChemCo.Net

Acme.Net

CarCo.Net

BigBank.Net

BigBank Acme

CarCoChemCo

e-Marketplaces

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

AccessAccess

Portal

Internet

Auto Configuration

Terminals

The communication market between machines - Machine to Machine (M2M) is very recent. Near 2010 the traffic volume will be greater than the traffic generates by human being. Scientific American

In the future the communications between the machines M2M will be done by sensors.

M2MMachine-to-Machine

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

Large Libraries with search functions

APIs

SDK’s- Software Development Kits

Networks Standards

Large test tools

“Ask the Engineer” - help functions to

the developer

Development Platform

Devices

Applications/Services

Service Platform

Basic IP Services

Network

Netw

ork

Op

er.

Syste

ms

Develo

pm

en

t P

latf

orm

Services ArchitectureEvolution

Consulting via web to Customers and internal users: Order Status, Failure Reports, Invoice revision and others.

Safe Environment, Monitored Applications and Performance Measurement.

Provisioning capability.

Billing features. Customer Service Interface, NOC e

Legacy Systems.

Operational Platform

- Just because a company has the ability to evolve doesn’t mean it will.Teoria da Evolução

Digital

Conclusion

New Challenges - New Values

Velocity

Ubiquity

Intangible

Time

Material

Space