• The average consumer checks their mobile device over 100+ times per day • More than ever, consumers are attached to their devices 24/7 • 52% of consumers use their devices while browsing in- store to research the product online • 4 out of 5 consumers use smartphones to shop • 70% of mobile searches lead to online action within an hour • 78% of advertisers plan to invest in mobile this year Radio’s Mobile Opportunity
Interactive Radio In Atlanta
Aug 21, 2015
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• The average consumer checks their mobile device over 100+ times per day
• More than ever, consumers are attached to their devices 24/7
• 52% of consumers use their devices while browsing in-store to research the product online
• 4 out of 5 consumers use smartphones to shop
• 70% of mobile searches lead to online action within an hour
• 78% of advertisers plan to invest in mobile this year
Radio’s Mobile Opportunity
2
Shift in Ad Spending
In addition to the shift from traditional to digital, a shift within the digital medium is also projected to take
place. Mobile is expected to increase its share of ad spend by 12%.
3
Attribution and Performance For Radio
High Reach + Digital Performance = New Revenue to Radio
See The Station
When the listener hears something of interest
over a station’s broadcast or stream,
they simply open their station app.
The station app allows users to SEE and INTERACT with everything they HEAR
on the radio.
Clip Platform Provides a Groundbreaking Solution
5
We have created an interactive radio platform whereby any audio content – broadcast or stream – has a digital asset tied to it which
users can engage with, resulting in a digital action.
Clip bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising.
Clip Mobile App Listener Engagement
6
Compare that to digital channels without the benefit of broadcast radio
Rich Listener Experience
7
100% Broadcast & Stream Spot Detection
& Verification
• Network • Market• Station• Date• Time• Copy Splits• A/B Creative
Effective
Creating a feedback loop for
advertisers
8
Now any radio campaign can be TRACKED and Measured
Value To Agencies
Advertiser Value
Viewable Impression
Open Action Conversion Lead Generation
When a user opens an ad and a full mobile page view of the ad content is viewed.
User has viewed an ad in their station feed.
The user opens an ad, and takes the provided action. Actions include vote, enter email, tap
to URL, enter a contest, download a song, view a video.
User is redirected to a company page and
coverts to an order for the specified product
or service.
When a user provides information about themselves (email,
name, age, etc.) to the advertiser.
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