Interactive Marketing Goals and Planning
Interactive Marketing
Goals and Planning
Overall Goals
Attract Visitors AnalyticsSEOCommunity Building
Attract Sales Leads
Analytics
Number TrackingGoogle AnalyticsSEO Analytics (seomoz.org)
Google Analytics
Visitors
Traffic Sources
Content
Visitors
NumbersUniqueVisitsPageviewsTime spentBounce Rate
Traffic Sources
OriginsDirectReferringSearch engines
Content
LocationsMost visitedTop landing pagesExit pagesSite Overlay
Search Engine Optimization
TrackingSEO Analytics
Content Creation
SEO Analytics
Rank Analysis
Keyword Analysis
Link Analysis
Rank Analysis
Based on Google Search resultsGives the position of URL in SERP’s for a
given keyword
Current resultsPage 3 of SERP’s for search term “restaurant
online ordering”
Link Analysis
Backlink Anchor Text AnalysisTells you what keywords other websites are
linking to you with.
Keyword Analysis Keyword Difficulty Test
Ranks the difficulty for ranking for specific Terms
Term ExtractorDetermines best keywords based on existing
content Term Targeting
Determines how well a particular term is being targeted. Ranked between A and F.
Content Creation
Onsite Content
Offsite Content
Onsite Content Resercom Created
Static Information Images Videos Blogs Documents Site Maps
Community Created
Commentary RFI’s Contact us Customer Feedback Client Feedback
Resercom Content
Static InformationCurrent and UpdatedQuality assured Intelligent and StraightforwardTeam created
Resercom Content
ImagesDatabase
Creative Commons Paid Images
Team Selected
Resercom Content
VideosTeam ProducedTeam EditedQuality assured
Resercom Content
BlogsExecutive BlogDevelopment BlogMarketing Blog
Resercom Content
Documents – Team CreatedRFIVendor ComparisonService Guide
Resercom Content
Site MapsMap for search engines
Content Targeted information Specifies keywords
Community Content
FeedbackCommentaryRFI’sContact requests
Offsite Content
Building relationships with communityForumsBlogsSocial Networks