Interactive home shopping: Consumer, retailer, and ... · Title: Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

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Interactive home shopping: Consumer, retailer, and manufacturer ...Alba, Joseph;Lynch, John;Weitz, Barton;Janiszewski, Chris;et alJournal of Marketing; Jul 1997; 61, 3; ABI/INFORM Completepg. 38

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