Interactive Communication Project 2011

Interactive Communication Project – 2011Shopping experience & interaction design

Department of Design (DoD), Indian Institute of Technology - Guwahati

Design and development of an interactive installation to enhance the consumer experience of buying cloths in an apparel shop

Course description


Each project described here is an outcome of nearly four week long exercise on understanding shopping experience, apparel shops in Guwahati, choice of cloths, interactive installation, prototyping (using flash, fiducial, arduino, netlabhub, sensors etc.)

The ideas showcased here are generated during “Interactive Communication Project - 2011” led by Prof. Keyur Sorathia at Department of Design (DoD), Indian Institute of Technology (IIT)-Guwahati. A very special thanks to supporting staff, students, professors and those who make open source prototyping tools.

Keywords

Enhance shopping experienceApparel shops/malls/showroomsInteractive installationRetail experiencePrototypingNomadic installationNew interaction modalities

Students


Abhishek GuptaYogesh GuptaPramod Kumar Kshitij pandey R.Bharadwaj Pranjal ShrivastavaSujan KamNitish Meena Aman Gupta Kshitij Bharadwaj Gaurav Kulsrestha Kanupriya Jain Paresh Joshi Jashanjit Kaur Vishwajit MishraAbhiraj Satarate Reecha BharaliShubhankar Gahlot Vivek Sahi Shivanku Kumar Manas Modi

Guided by: Prof.Keyur Sorathia

Pick | Choose | Experience by Gaurav, Kanupriya and Paresh




Video: http://www.youtube.com/watch?v=juPZt_v2hpc


WnC (Watch n Compare) by Kshitij B., Nitish & Aman

Video: http://www.youtube.com/watch?v=H9Bl5dHevj0



DudE by Kshitij, Pranjal & R.Bhardwaj


The whole installation will be based on a table fitted with a screen, a tag reader and a CPU, the tag, a fiduciary marker, would be given along with the price tag and the user will be directed to place the tag at a particular area after putting the clothe on the surface of the table.

This tag, when read, will give information to the CPU which will be fed to the flash player which will thence display the information related to the piece and its context of use

Video: http://www.youtube.com/watch?v=mm-aYH8BbtY

DudE by Kshitij, Pranjal & R.Bhardwaj

Loon Buzz by Reecha



Loon Buzz in an interactive installation in the form of interactive kiosk that enhanced the experience of shopping discounts, new arrivals etc. in an interactive way. The installation consists of several games attracting consumers to play content specific game and eventually help them win a discount or a new apparel. The name wasderived from the name of the outlet Pantaloons and integrated with Buzz as itwas to give information about the outlet in whole in terms of discounts, sales,upcoming fashion and the customer trends. It served the purpose of the retailersby helping know the current customer trends


iZoom by Vishwajit, Abhiraj and Jashnjit



This project explores the possibility of enriching the experience of the user by making an interactive installation in which a display screen just outside the changing room would function to engage the person by showing him draped in different attires as he moves in front of it. This would be totally unexpected for the user who would enter the dressing room with a fixed set of clothes and see him dressed in completely different attire as he steps out of it in the screen. He will get to see the latest collection, without having to hunt for dresses and try each one out

iZoom by Vishwajit, Abhiraj and Jashnjit

Thank you.Prof. Keyur SorathiaDepartment of Design (DoD),IIT Guwahati


Interactive Communication Project 2011

Design

guwahati design

guwahati video

nitish aman video

interactive way

dudeby kshitij

jashnjit video

consumer experience

wnc watch n compareby