INTERACTIVE ARCHITECTURE

INTERACTIVE ARCHITECTURE as a medium to MEDIA FACADES

INTERACTIVE ARCHITECTURE as a medium to MEDIA FACADESTLVS MurthySchool of Planning and Architecture, Vijayawada1100100195B. Arch, 5th-year2014

ABSTRACT An Interactive architecture is a recent phenomenon empowered through new technologies and materials. As a result, architects usually are managing questions involving adaptability, changeability, and interaction. On the other hand, you can find no detailed design and style methods to assistance this type of buildings. The main objective of this research is to collect procedures that can assistance the style involving interactive buildings and making spaces a lot more interactive and reactive by optimizing efficiency and experience of spaces by using Technologies.

Keywords: Responsive, interactive architecture, human computer interface, aesthetic, digital displays, Future advertising and communication systems.

1.0 INTRODUCTION Media Facades are progressively becoming common in urban public life. This is because of fast advances in display technologies, projection and input methods to encourage various types of interactions. These displays have moved out of exploration research centers into open spaces, plazas, Exhibitions, libraries, also building facades, where they show data and improve encounters in a profoundly visual and interactive way. Researchers started exploring capability of public-displays in educational, interactive activities. Open spaces pull in differing typologies of people who vary in age, fascination, and involvement with innovation and who will respond to spontaneous and frequently changing activities, separately and in gatherings. Likewise, open settings' spatial formats, sizes, lighting conditions, also social undertones influence which show innovations furthermore communication procedures are sufficient and how individuals will communicate with and experience an interactive installation. man

Through the years, a group of exploration has shaped on interactive public displays, including media facades, historical center displays, interactive showcases installed in urban settings like Plazas, shop windows and community displays. The specialized difficulties in regards to display advances and info gadgets suitable for urban situations are still relevant. mediaenvironment

Research inquiries with respect to the most effective method to best advance, meaningful open displays that offer encounters in cooperation, origin, and possession are picking up importance. Scientists are searching for alternatives to establish installations that serves just for business and commercial needs indirectly "polluting" our open surrounding. The term Media Facade is often associated with over-dimensional screens and animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas and Hong Kong are trailblazers for this media architecture. The facade itself is dematerialized and turned into one huge advertising medium for sending messages. At the onset of dusk the building moves into the background and serves only as a backdrop for the light show which then becomes the main attraction. Media facades can evoke the most diverse emotions, from a big city feeling to annoyance at light pollution. They are also seen as tourist attractions, Pop Art or as eye sores. Architecture tends to use media facades more and more as a stylistic feature. What used to be applied to facades after construction more in the way of a blemish is now part of the planning process and offers new scope for visionary design which coined the term 'Mediatecture'. Interactive Architectureis a processes-oriented guide to creating dynamic spaces and objects capable of performing a range of pragmatic and humanistic functions. These complex physical interactions are made possible by the creative fusion of embedded computation (intelligence) with a physical, tangible counterpart (kinetics). A uniquely twenty-first century toolbox and skill set virtual and physical modeling, sensor technology, CNC fabrication, prototyping, and robotics necessitates collaboration across many diverse scientific and art-based communities. Interactive Architectureincludes contributions from the worlds of architecture, industrial design, computer programming, engineering, and physical computing. (Michael Fox & Miles Kemp 2009).

Image reference from: Michelis, D., Mller, J. 2010. The Audience Funnel. In: International Journal of Human-Computer Interaction, to appear.

INTERACTIVE DISPLAYS

Fig.4Fig.6Fig.2Fig.3Fig.5Fig.1

Fig.1: LED facade in amorphous form at the Geneva Car Show 2005. Fig.2&3: Chanel flag-ship store in Ginza, Tokyo.(image Source: bix.at).Fig.4: BIX media facade atThe Kunsthaus Graz, by realities: United architects (image Source: bix.at). Fig.5&6: Allianz Arena in Munich, Germany, by Herzog & deMeuron architects(Image source: www.allianzarena.de).

2.0 THE DIGITAL CITIES The Digital Cities looked at how digital technology helps us understand and improve the planning and experience of our city. These also looked at the impact on movement in cities: how communication and information technologies enhance a person's experience of place; how people interpret cities with the use of technology; and how mapping influences the design and planning of cities. Followers of energy efficiency and sustainability in the built environment have always understood the importance of the facade as a key element for a building to achieve these aims. In recent times the multiple roles played by the facade in providing natural light, enhancing visual amenity and improving thermal comfort has come to the fore. This is in no small measure due to improvements in technology being achieved at low costs. A number of international and local buildings have demonstrated the effectiveness of a facade to resolve aesthetic priorities against performance requirements. These buildings stand apart from others in part because of the level of detail in the resolution of the facade, and its integration with the other building systems. Fig.4Fig.3Fig.2Fig.6Fig.5Fig.1

Fig.2: interactive digital displays freezing persons silhouette

Fig.1: LED Interactive Tiles. GermanyFig.5: AMP Building, Singapore

Fig.4: Illuminated advertising Tokyo

Images source: http://www.architonic.com/ntsht/media-facade/7000408

Research on public digital displays has recently started shifting its focus from single purpose public displays that are developed with a single task or application in mind to general-purpose displays that can run several applications, developed by different vendors. Display applications stores, privacy, and user generated content, application and content scheduling, interaction mechanisms, and interaction abstractions have been the focus of recent research.

SCOPE OF DIGITAL CITIES IN INDIASurvey carried in Vijayawada, in locations having digital displays in facades.ASPECTS SURVEYED ARE The impact of the digital display to analyze both positive and negative impacts on people. Study the behavior patterns of people in response to the displays. Study of the role of digital displays plays in that particular location.

SHOPPERSSTOP (SHOPPING COMPLEX) in VijayawadaFig.3Fig.1Fig.1&4: SHOPPERSTOPVIJAYAWADAIMAGESOURCE:http://andhrastories.blogspot.in/2012/02/success-story-of-lepl.html

Fig.3: Section Sketch showing the of influence of LED display on people by me

Fig.2: google maps snapshot of site

Fig.2

Fig.4

The location of shoppers stop is near a traffic junction. It grabs the attention of people who pass by the building. As the display provided is large enough with bright LED lights. As there is a small buffer space with fountain before the shopping complex, people who sit after shopping have a glance at the displays and advertisements. They dont even spend much time in interacting with the space. Kids are more attracted towards large displays. But the impact created on the people is very less, as the displays provided are only for commercial and business advertisements. Hence, there is a need for responsive and interactive displays to make people interact and increase the importance or level of experience of the space.

ANALYSIS High-definition images appear to float on thebuilding facadesurface draw attention and transform buildings intoiconic structures. Large LED digital media facades, format provides longer and broader viewing range and greater message circulation. Content providers can respond quickly to market conditions, promotions, news and weather. Theflexible digital media facade fabric conformsto a building's unique design, thus not concealing it. Configurable to 70% transparent preserving the view from within the building. Uses 80% less energy than traditional LED lighting boards (cooling not required). Does not restrict the building's ventilation. Provides passive insulation from sun. The negative elements of digital displays are disturbance of drivers, light pollution and heavy mechanical loads. Public displays need to balance to capture enough attention from people who might be interested while not annoying people not interested. They need to motivate people to interact with them by challenging them, raising their curiosity, giving them choice, engaging their fantasy and fostering collaboration. Finally, they need to enable people to maintain a coherent role in the public.

CONCLUSION The electronic, networked and interactive nature of the digital world has a significant impact on people. Special significance must be placed on the impact of networks and interactivity, as they open up new possibilities for dissemination and public engagement with spaces. The digital world is not static and is continuing to experience very rapid development. At the moment, attention is focused on the impact of social media which allow for the creation and exchange of user-generated content and provide a structure for people to get organized, exchange and collaborate. However, for this to happen, we need a better understanding of what a public display application is: what types of applications can be developed, how and what resources are guaranteed by the display system and which are not, how the display system manages the various applications that may be running and the resources assigned to each application, how users interact with an application, etc.

REFERENCES

Mller, J., Alt, F., Schmidt, A., & Michelis, D. (2010). Requirements and Design Space for Interactive Public Displays, (Figure 1).Valkanova, N., Pompeu, U., Vande, A., & Ku, M. (2013). Interactive Public Displays, 2527.Schoch, O. (n.d.). My Building is my Display omnipresent graphical output as hybrid communicators, 610616.Odilo Schoch, Swiss Federal Institute of Technology ETH Zurich, Department of Architecture.Houston Drum (2007) Adaptation of the Built Environment to its Surrounding Context.Michael Fox, Miles Kemp (2009) Interactive Architecture: Princeton Architectural Press.David Poole (2011) Digital Transitions and the Impact of New Technology: CPA.

Susanne Fritz: Architonic: Switzerland.