Design by Fire Café 028 Louis Hartlooper Complex Utrecht, 16 September 2013 Interacting with Interaction Yohan Creemers Ylab designers for interaction
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Design by Fire Café 028Louis Hartlooper Complex
Utrecht, 16 September 2013
Interacting with Interaction14
Yohan CreemersYlab designers for interaction
interaction designerYlab designers for interaction
Interacting with Interaction14Design by Fire Café #028
Interaction Design
Design by Fire Conference
chairIxDA Nederland
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Interaction14 Conference
co-chairInteraction14
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Interaction14 Conference
1 April 2012Call for Hosting Interaction14
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30 June 2012Call for Proposals Submitted
18 Sept 2012Amsterdam Selected as Host
31 January 2013IxD14 Amsterdam Announced
Interaction14 Conference
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Facets of the User Experience
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"Juicy Salif" Citron squeezer, Philippe Starck
Elements of the User Experience
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"Juicy Salif" Citron squeezer, Philippe Starck
Manifestations of the User Experience
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Nest – Learning Thermostat
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Elements of User Experience
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Elements of User Experience
“Think from the center. Design for the edge.
— Andrei Herasimchuk
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Elements of User Experience
Based on the model of J.J. Garrett
Strategy - Goal
Conference GoalNetworking and educational opportunity for the IxD community
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IxDA’s MissionAdvance the professional discipline of Interaction Design
Target groupInteraction DesignersDesign Managers
Attendee needs…
(see next slide)
Strategy - Personas
HendrikCraftsman
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SophiaTribista
OliverJob seeker
MikeNetworker
JamesKnowledge sharer
Strategy - Personas
HendrikCraftsman
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SophiaTribista
OliverJob seeker
MikeNetworker
JamesKnowledge sharer
Strategy - Personas
HendrikCraftsman
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SophiaTribista
OliverJob seeker
MikeNetworker
JamesKnowledge sharer
Strategy - Personas
HendrikCraftsman
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SophiaTribista
OliverJob seeker
MikeNetworker
JamesKnowledge sharer
Scope - Requirements
BudgetPositive financial result
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Capacity800 people
Must haves3 days of presentations1 day of workshopsa few beers
StakeholdersIxDA communityCo-host Design SchoolsSponsors
Scope - Budget
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RevenueConferenceWorkshopsSponsoringGrants
Total revenue
€ 417.000€ 69.000
€ 150.000€ 40.000
€ 676.000
ExpensesConferenceWorkshopsPartiesPlanning
Total expenses
€ 415.000€ 61.000
€ 148.000€ 52.000
€ 676.000
Initial budget estimate
Scope - Planning
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#1. June 10, 2013
#2. July 8, 2013
#3. August 19, 2013
#4. September 16, 2013
#5. October 14, 2013
#6. November 11, 2013
#7. December 9, 2013
#8. January 6, 2014
#9. February 24, 2014
Call for Proposals and registration open
Announcement of first two keynotes
3rd keynote and submission reminder
Announcement of 4th, 5th, 6th keynote
Full program and workshops available
Plan your trip to Amsterdam
Communicate social program
Start the conversation
Videos available online
Function - Concept
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Languages of Interaction Design
Function – Design principles
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#1. Attendee centered
#2. Design Event
#3. Friendly, lively, and enjoyable
#6. Diversity and surprise
#8. Place-specific experience
#5. Head to Tail Schedule
Behavior - Program
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Behavior – Program: Keynotes
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Peter GreenawayGillian Crampton Smith Dan Rosenberg
Saskia SassenScott McCloud Irene Au
Behavior - Location
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Behavior - Location
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Behavior – IA Website
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Behavior – Wireframes
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Behavior – Prototyping interaction
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Aesthetic - Logotype
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Aesthetic - Branding
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Aesthetic – Visual Design
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Aesthetic – Graphic Design
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“The difference between a good product and a great one are its details.
— Dan Saffer
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Details?
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Details?
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“The details are not the details.They make the design.
— Charles Eames
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Yohan CreemersYlab designers for interaction
[email protected]@ylab
Design by Fire Café 028Louis Hartlooper Complex
Utrecht, 16 September 2013
Interacting with Interaction14
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