Interact London 2015: Amanda Neylon - Why UX is important for charities

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Why UX is important for charities - making digital work for Macmillan

Amanda NeylonHead of Digital22nd October 2015

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Meet Amrik

Meet Amrik

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Personas

Test moving UX in house

Developing a new navigation

The challenge:• Over 1,600 articles• Information Architecture clear but deep• Cancer type filter• Optimised for multi-channel

Collaborative exploration

Editor:‘What about synonyms?’

UX Designer:‘What about cancer subtypes?’

Developer:‘What about scrolling?’

UI Designer:‘What about small tablets?’

“Oh, I can search? Didn’t see that”

Guerrilla testing

“I can’t see the cancer types”

Usability testing

In-house development

My Macmillan

‘Taking a bit too long’ Video link

Primary tasks (Involved)

I need to:

Have control of my information seekingExplore information to my own levelTrack my informationSave my information Share my information with others

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So...

• Bringing UX in-house works brilliantly for charities

• Collaborate collaborate collaborate• Start small and iterate• And iterate again • The people are real – tell their stories and

inspire them to tell yours

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