Intel’s Innovative Integration of a TMS with a CMS Lew Tarnopol Localisation PM CCAP Marketing Solutions June 16, 2011.

Intel’s Innovative Integration of a TMS with a CMS

Lew TarnopolLocalisation PM

CCAP Marketing Solutions

June 16, 2011

Legal Notices

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THIS PRESENTATION CONTAINS THE GENERAL INSIGHTS AND OPINIONS OF INTEL CORPORATION (INTEL). THE INFORMATION IN THIS PRESENTATION IS PROVIDED FOR INFORMATION ONLY AND IS NOT TO BE RELIED UPON FOR ANY OTHER PURPOSE THAN EDUCATIONAL. USE AT YOUR OWN RISK! INTEL MAKES NO REPRESENTATIONS OR WARRANTIES REGARDING THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THIS PRESENTATION. INTEL ACCEPTS NO DUTY TO UPDATE THIS PRESENTATION BASED ON MORE CURRENT INFORMATION. INTEL IS NOT LIABLE FOR ANY DAMAGES, DIRECT OR INDIRECT, CONSEQUENTIAL OR OTHERWISE, THAT MAY ARISE, DIRECTLY OR INDIRECTLY, FROM THE USE OR MISUSE OF THE INFORMATION IN THIS PRESENTATION.

Intel, Intel logo, Intel Inside, Intel Atom are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

*Other names and brands may be claimed as the property of others.

Copyright © 2011, Intel Corporation. All rights reserved.

Glossary

• CMS – (generic) Content Management System• TMS – (generic) Translation Management System• ITS – Intel Translation Service, generic title for

internal software that connect CMS with TMS• Aggregation – gathering content, based on

metadata, for translation

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The Challenge

• Intel purchases a new CMS• Well-established translation process exists for

previous CMS’s– HT content lives across multiple areas of repository– MT translations are fast, low-touch and automated

• Large quantity of web content across Intel– Many thousands of pages– Low translation cost and fast time-to-market must be

maintained

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The Solution

• Hook up new CMS to existing TMS• Create new translation processes based on

existing success• Aggregate content using metadata

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What is Aggregation?• A search using metadata to

gather content for translation.

• Related content is gathered at the product level

<meta name ="product_mapping" content = "3008, 3006, 24">

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.

Atom Processor = 3008

.

All Intel® Atom™-

related pages

DB

Aggregation method used in 2007Detects content additions and changes

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Post-edit

The Intel Translation Service (ITS)

TMS MT Engines

• Create Translation Sets (Schema sets)• Auto-launch translation jobs• Automatic change detection• Manual export feature• Can designate geo agency (non-TMS) files• Includes Online help and Training

Translation Memory

CMS

Author Activities (ITS User Interface)

Aggregate Content

(Create schema)

Create a content set (schema set)

Schedule Translation

ITS Job Framework

TMS

Process translation Request(HT/MT)

Human Translation(HT)

Add Translation to

CMS

Send English

content & metadata

View Translation

Status Reports

Create /Assemble translated pages

Portal

www.intel.com

CMS

ITS Data store

Content &

Metadata

Receive translated

files

MT Engines

Machine Translation(MT)

Translation Memory

Create or Update a Schema…

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Translation filesets can be created from content in any CMS lifecycle state

Use TMS automatically, export zipfiles, no TMS (for geo agencies) and MT

Select a configuration to choose languages, MT processing, file formats, TM, vendors, costing and TMS workflow

Search for content to translate using metadata

Create or Update a Schema Set (Select files from the aggregated collection to translate)

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Highly flexible filter

User can preview any aggregated chunk

Color coding shows different states of selected files

Drag column header to easily group by categories

Create Job Processing Rule

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Automatically send updates to translation via a configurable schedule

ITS view of the job

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Translations automatically added to CMS

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ITS Online Help

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Quick example

• Translate English page to Spanish and Japanese

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English Page

2

1

3

4

Ele

ments

ITS Activities

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Select the Elements & Target Language

Submit for Translation

Select elements and language for translation

Submit

Translated Web pages

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