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IntelliVen-U:
Strategic Leadership Program Overview:
Manage to Lead using the Seven Truths
Peter F. DiGiammarino
Presenter
Copyright 2018 IntelliVen, LLC and Peter F. DiGiammarino.
All rights reserved. Quotation, reproduction or transmission is prohibited
without written permission from IntelliVen, LLC and Peter F. DiGiammarino.
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WHO
Leaders, future leaders, and those who help and support leaders.
WHAT
A way to:
− Describe an organization as it exists.
− Why it must change.
− What it will look like when changed.
− What must be done to change it.
WHY
Get clear, aligned, and on track to reach potential to perform and grow.
TODAY’S SESSION
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The evolution of a professional CEO
• 1971-77: LEARN (It’s all about the people.)
o BS: CS, Economics, Math.
o Sloan MBA: MIS, Strategy, OD; classes with Schein, Beckhardt, Van Maanen.
• 1977-96: DO (This stuff works.)
o Joined a 13-person start-up within a startup.
o Helped grow to 10,000 people and $1B+.
o My part: $175M; 2000 people world-wide.
• 1996-2010: PROVE/HONE (It really works!)
o Top roles with public, private, VC-backed, and PE-owned ventures.
o 1B+ in realized value/impact.
• 2010-Present: TEACH/COACH (It works for others)
o Board member, adviser, coach, adjunct.
o Packaged and distribute what is new.
o Developed and teach graduate/executive course; wrote Manage to Lead.
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The Seven Truths
• Management and leadership work together.
• The truths are simple … disarmingly simple.
• They facilitate change on any level of system.
• Each truth drives actions along a maturity continuum.
• Not stages or steps … all are true all the time.
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Final Certificate Awarded
GO
GUIDEOptional CoachingGO
GET READY
Participant Case and Pre-Work
Session 1 Sessions 2-4 Session 5 Session 6
Session 7 Session 8 Session 9
Executive Session
Email and phone support throughout
Optional Ongoing Coaching
…
WWW - HOW - HOW WELL
CompetenceCompletion
Distinction
Optional Advanced
Preparation Coaching
Brief
Strategic Leadership: Manage to Lead using the Seven
Truths Immersion Program Road Map
Twenty virtual, instructor-led, participative classroom hours delivered:Ten, two-hour, weekly sessions.With optional personal 1-to-1 coaching in advance, between, and post program.
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Today we will use four (of 50+) tools to describe an
organization, its case for change, and its path to change.
15-Minutes 15-Minutes
15-Minutes
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Get Clear
Know whose problem
you solve, how, and how
well.
Truth. An organization exists
to solve a problem for people.
Action.
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WH
OM
ark
et
Solution
WHAT
Always ask: WHAT solution do we
provide for WHO, and WHY do they buy it?
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Natural personal
hygiene products
Global consumers committed
to a more sustainable world
To get quality products that fit lifestyle
and values at a fair price
provides…
WHAT
for…
WHO
WHY
Example WWW
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What AMC provides, for WHO, and WHY.
Residential Remodeling Services to homeowners living in San Francisco.
We have revisited the industry standard way of signing up clients with a
heavy focus on pre-construction services. We create a team pre-project
(homeowners, designers and builders), so we can meet the clients needs
while staying within budget and time constraints along with giving insight of
potential problems / cost-overruns etc that we foresee.
AMC provides…
WHAT
Typically we work with either new or existing homeowners who want to do a
complete makeover of part or all of their house. Mainly our projects are
based in San Francisco in the Marina and Mission districts .
Quite often our clients have undertaken a remodel project in the past and
they understand that during the project their overall experience is heavily
determined by the contractor they hire. Our clients are pretty affluent,
many owning multiple homes.
for…
WHO
We believe the standard process of getting to a signed construction
contract is tired and heavily flawed for all parties; the contractor, the
homeowner along with the design team. The "price" factor on the design
side results in non complete plans, the complexity and uniqueness of
residential remodels demands many labor for estimating and analyzing
plans which is expected to be free in the bidding stage which in turn results
in the homeowner being presented with a proposal that doesn't accurately
reflect the final project costs.
WHYthey pay for it.
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What AMC provides, for WHO, and WHY.
Residential Remodeling Services to homeowners living in San Francisco.
We have revisited the industry standard way of signing up clients with a
heavy focus on pre-construction services. We create a team pre-project
(homeowners, designers and builders), so we can meet the clients needs
while staying within budget and time constraints along with giving insight of
potential problems / cost-overruns etc that we foresee.
AMC provides…
WHAT
Typically we work with either new or existing homeowners who want to do a
complete makeover of part or all of their house. Mainly our projects are
based in San Francisco in the Marina and Mission districts .
Quite often our clients have undertaken a remodel project in the past and
they understand that during the project their overall experience is heavily
determined by the contractor they hire. Our clients are pretty affluent,
many owning multiple homes.
for…
WHO
We believe the standard process of getting to a signed construction
contract is tired and heavily flawed for all parties; the contractor, the
homeowner along with the design team. The "price" factor on the design
side results in non complete plans, the complexity and uniqueness of
residential remodels demands many labor for estimating and analyzing
plans which is expected to be free in the bidding stage which in turn results
in the homeowner being presented with a proposal that doesn't accurately
reflect the final project costs.
WHYthey pay for it.
Answers WHO
Answers HOW and, to some extent, WHY Answers WHAT
Why does it work? Incorporate
into WHAT and/or WHY. Also
spills over into HOW.
Answers WHY
Answers WHO
Here we don’t care what you believe we want to know what the customer believes…specifically WHY they buy
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WWW Tips
• Alignment follows clarity reached jointly (vs. assumed/mandated/ignored).
o Strive for clarity and agreement over perfection; it is more important to agree
on the same WWW than to get it perfect.
o What’s right is what a team decides.
o A good, better, and best WWW evolves with iteration, reflection, and use.
• Words matter
o Use present tense.
o Use common one-syllable words and simple phrases that everyone will
understand.
o Be specific…more specific than you are generally comfortable being.
o Think in terms of the ideal customer.
o Say what you say only once and in the section in which it best fits.
o Stick to facts…not beliefs. Everything in the WWW is subject to proof.
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WWW Exercise
• Presenterso Work at your table to draft a WWW for one organization.
o Walk-through your WWW with those at another table.
o Solicit and draw out questions and suggestions for improvement.
o Revise your WWW based on what you learned from presenting it.
• Listenerso Draw out presenters; seek to understand.
o Develop a Point of View.
o Lean-in to share what occurs to you; e.g., note what:✓ Is positive.
✓ Is interesting.
✓ Needs improvement.
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WWW Exercise
(continued)
• What do you notice?
• How did it feel?
• What did you learn?
• What would you do differently?
• What will you do next?
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Conclusions
• PREPARING A WWW IS HARDER THAN IT FIRST SEEMS.
• IT’S STRAIGHTFORWARD FOR A TEAM TO UPGRADE ITS
WWW … BUT IT TAKES EFFORT.
• IT IS WORTH IT FOR A TEAM TO WORK ON THEIR WWW.
• ALIGNMENT FOLLOWS CLARITY REACHED JOINTLY .
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Get Aligned
Decide what kind of
leader to be and collect
followers.
Truth. It takes a team.
Action.
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Alignment Exercise
• Draw a stick figure of “a leader in action”.
• Work with those at your table to:
o Each share her/his drawing.
o Scribe what is the same and what is different across
drawings.
o Compose a consolidated figure to share with the full
session.
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Alignment Exercise
(continued)
• What did you notice about how those at your
table worked?
• Did a leader emerge?
• Are you happy with your role?
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The Leader’s Job
Set Direction
3
Align Resources Motivate Action
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The Leader’s Job
3
In other words,
a leader…
• develops
• holds
• nurtures
• communicates and
• drives to achieve
…a vision.
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Decide what kind of leader to be.
SERGEANT: follow me
LEAGUE: team of leaders
ICON: team carries leader
HERO: leader carries team
HERDER: get along
TEACHER: come along
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Leader Decisions
• How will you decide the kind of leader to be?
• Can/will you decide what kind of leader to be?
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Conclusions
• DECIDE HOW TO BE AS A LEADER BASED ON:
o MISSION.
o RESOURCES.
o PREFERENCES.
• COLLECT FOLLOWERS.
• CONSISTENCY AND PREDICTABILITY ADD TO
THE ODDS OF SUCCESS.
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Plan Change
Truth. Context matters.
Decide what must
change, why, and how.
Action.
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Energy wanes
after celebration
of good work.
Arc of a Typical Annual Strategy Offsite
Discuss, Dialogue, Create,
Debate, Decide
Offsite
(Process)
.___
.___
Strategic
Initiatives
List
(Output)
Energy Level
Collect
Data
Organize/
Assess
Pre-Offsite
(Input)
Meeting Flow
Activity
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Executive off-sites often end with a
list of initiatives.
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Arc of a Typical Annual Strategy Offsite
What goes awry:• A well earned break turns into a significant gap.
• See Leading Change by Kotter; e.g., “No one gets assigned and authorized to lead or work on initiatives.”
• Supporting logic and rationale evaporate.
• Key concerns and ideas forgotten.
• Other ideas and the press-of-the day-to-day highjack attention.
Offsite
.___
.___
.___
.___
Actual
Implementation
Flat-lined Same meeting
next year!
Imagined
Offsite
Thriving
Benefits
realized.
Implementation
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A better approach is to nail the context and
launch the initiative while still at the offsite.
Use the Initiative-to-Action template to launch the initiative and seed
expectations and governance before the offsite ends:• Assign executive sponsor.
• Recapitulate best thinking, identify resources, driving factors, key concerns.
Use the Change Framework to tell the whole story for each initiative:
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Integrate Setting Strategy and
Launching Implementation.
Discuss,
Dialogue, Create,
Debate, Decide
Traditional Offsite
(Process)
Collect/
Organize/
Assess
Pre-Offsite
(Input)
Assign, Drive, Govern, Monitor, and Communicate
(Implementation)
Energy Level
Meeting Flow
Activity
Initiative-to-Action
(Process)
Energy just
beginning to
ramp up!
Exec
Committee
Meeting
Initiative-1 Workstream
Initiative-2 Workstream
Initiative-3 Workstream
Initiative-n Workstream
Initiatives
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Conclusions
• Assign sponsor to:
• Codify context.
• Make assignments.
• Capture concerns.
• Report on progress.
• The leader makes it happen (or not).
• Facilitator helps a lot!
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Four Learning Objectives cut across all ten sessions of
the Strategic Leadership Immersion Program.
1. Iteration…The agile path to perfection.
2. Lean-in…Give advice better when good at getting advice.
3. Alignment…All saying the same thing is more important
than the best thing.
4. Self-Management…Be the leader you want and need to
be.
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Next Steps
• Visit intelliven.com: use the tools and related content at no charge. First call
for help, up to an hour, is totally free.
• Subscribe: to receive monthly blog posts on lessons, methods, and principles.
• Register at Intelliven-U: to check out curriculum.
• Apply to enroll: If interested in this summer’s immersion program where your
case is the course.
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Thank you.
Subscribe www.intelliven.com
Follow @intelliven
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Bonus Material
•
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Do & Review
Take action.
Review what happens.
Truth. It pays to pay attention.
Action.
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Annual
Cycle
Goal Achieved?
To do differently
going forward
Determine significance
and impact
NOW
WHAT?
SO
WHAT?WHY? WHAT?
Determine why actual
differs from projection
Determine
what occurred
Monthly
Cycle
Are
results as
expected?
Exception
Process
Are
observations
correct?
No
Yes
Quarterly
CycleVerify goal
is still right
What’s
next?
Start
Set goal for
measures
Set what
to track
Defi
ne
Su
ccess
Stu
dy l
ike o
rgs
Do & Review Cycle
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Get Help
Truth. No leader succeeds alone.
Build a board. Retain
experts. Get a coach.
Action.
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Support Structure for Success
Boss
Leader
Workers
Subject Matter Experts
Accountability Board
Executive Coach
Inside the organization
Outside the organization
Peer Group
Core Leadership Group
Leadership Community
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Grow
Grow to increase value,
impact, and opportunity.
Truth. Growth is good.
Action.
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STAGE Concept Startup Credible Sustainable
Decline
Kn
ow
Thin
k
Act
*From: “The Conduct of Due Diligence on Leader Talent”. OD
Practitioner, vol. 32/#2, 2000, by Vicino & Green, pgs. 33-39.
Mature
24,000 thousand data points collected over decades
reveal ideal mix of leadership skills by stage of maturity*
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Focus
Truth. It’s OK to do what you
like and are good at.
Act intentionally,
persist variously.
Action.
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To increase happiness and performance, learn what
people like and what they are good at, and help them get
aligned with what they want.
Good
At
Like Want
Good
At
Like Want Value
The leader’s job is to ask people to do
what they like and what they are good at
and also to show them that what they are
good at and like are indeed valued so that
they will WANT to do it.
Value
Many people want to do something other
than what they like and what they are
good at because they believe others
think that something else is more valued.