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Cisco Public© 2011 Cisco and/or its affiliates. All rights reserved. 1
Intelligent Offload
Mark Grayson
Distinguished Engineer, Office of the Service Provider Chief Architect
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AttractiveEconomics
of Offload
Growth inMobile Data
& SignalingTraffic
Lack of Spectrum
Wi-FiUbiquitous
in Devices
Big Shiftto Indoor
Consumption
High-growth Small Cell opportunities
are attracting intense competition
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Macro cell splitting challengedto economically deliver increase in supply
Small cell deployment is justified in areas of high traffic
density – model estimates$0.5bn savings compared tomacro cell split
Metro roll out is progressive astraffic grows, and by year 5,there are 4 small cell accesspoints for every 3/4G macro-site
0.5
1
1.5
2
2.5
Macro Cell Split Micro Deployment Small Cell Deployment
Investment ($B)
Source: Cisco IBSG Research &Economics Practice, 2011
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• Cost Effective Coverage andCapacity
Across Wi-Fi, 3G, 4G
Residential/Indoor/Outdoor
• Seamless Mobility
Removes friction from
authentication, security, androaming across access types
• Common Service, Control
Single platform for subscriber,
service, policy
• Access Agnostic Services
Common services across Wi-Fi,3G, 4G and beyond
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• Flexible Radio Technology
Small Cells: Wi-Fi/ Licensed/Converged APs to increaseCoverage and Capacity
• Seamless Mobility
Next Generation Hotspots (NGH)
transforms Wi-Fi resulting in mobilelike authentication, roaming
• Common Service, Control
Cisco Mobile Packet Core (MPC) to monetize (policy, roaming,
analytics, advertising, etc…)
• Access Agnostic Services
PMIPv6 architecture for IPpersistence across accessnetworks (Wi-Fi/3G/4G)
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Cellular Mobility Experience on Wi-Fi
Turn on phone and getsecure cellular
connectivity
GSM Hotspot 2.0
Turn on device and getsecure Wi-Fi connectivity
Automatic. Secure. SIM/AKA Based.
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• Intelligent Access TechnologyCleanAir, ClientLink, Band Select, SON
Over 12 Million Carrier Class Wi-Fi access points deployed
Over 500,000 Femto access points deployed
• Zero-Touch Provisioning
Enables remote provisioning, configuration, management, upgradesMillions of Wi-Fi APs deployed
• End-to-End, Validated Solutions
Total Solution – AP to Intelligent Services Cloud to Mobile Packet Core
Validated to ensure rapid, accelerated delivery
Comprehensive plan, design, implement, deploy and operate services
• Scalable Mobile Packet Core
Multi-dimensional service and policy in a scalable, high touch service platform
Access agnostic capabilities to deliver services over different vendor, access types
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A system-wide feature that uses silicon-levelintelligence to automatically mitigate the impact of wireless interference, optimize network performance,and reduce troubleshooting costs
Cisco CleanAir
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Detect and Classify
Mitigate Interference
Locate
Cisco CleanAir
Customer results from livedeployment. 2.4 GHz outdoor deployment with >100 interferingpublic and private access points.
Delivering >8 times performance of
customer’s 3G network.
A system-wide feature that uses silicon-levelintelligence to automatically mitigate the impact of wireless interference, optimize network performance,and reduce troubleshooting costs
Cisco CleanAir
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Indoor and outdoor Residential, multi-
dwelling, hotspot,
SMB, venue, andmetro
Access
Intelligent
Services
Cloud
Mobile
Packet
Core
“Cisco is by far the leading vendor of service provider
Wi-Fi technology, with the broadest product portfolio and
greatest breadth of integration experience…”
Controland policy
Capacityand speed
Cisco Prime Management
Source: Heavy Reading: Vol. 9, No. 10, November 2011
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• World Class Zero Touch ProvisioningTrue plug’n’play customer experience
Dramatic OpEx reduction
The key to scaling service
• Industry-Leading Mobile Packet Core IntelligencePerformance optimized for throughput, transactions,and density
Standard support easing interoperability (e.g. with third
party HNB vendors)
Service enabling technology (Presence, enterpriseintegration)
• State of the Art Femtocell APSuperior indoor signal strength and coverage
High data speeds for an enhanced multimedia experience
Self-optimization tied to backend network intelligence • Solution Delivery
Service-led approach with end-to-end solution priming
Vast experience with integration into carrier network for location verification, billing, management, regulatorycompliance
Planned for scaling
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MacroCoverage
Cell
PacketCore
RadioNetwork
Controller
LicensedFemto
Cell
PacketCore
FemtoController
WiFiController
TrustedUnlicensed
SP WiFi
Un-trustedWiFi AP
ePDGTTG
I-WLANIPSec Access
HS 2.0IP Persistence
PacketCore
UE UE
PacketCore
IntelligentOffload
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Outdoor Indoor
Licensed
Unlicensed
MNO
MSO
Multi-vendor
macrointegration
requirements.
Third party
integrated SON.
Dense metro
WiFi coverage
network
(leveraging
aerial plant)
focused onchurn reduction
Femto network
providingindoor
coverage and
capacity
(residential,
SMB, …)
WiFi offload of
indoor capacity
– venue,
stadium,hotspot, office,
residential
Real Estate
driven Total
Cost of
Ownership
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InternetIndoor WiFi(Cisco 3600)
+
Femto Module(Future)
Outdoor WiFi(Cisco 1552)
+Femto module
Broadbandaccess
Small Cells Gateway(Cisco ASR5000
SeGW/HNBGW and
WAG/TTG/PDG)
PCRF
Gx
Gn’/Gi
Wm
TR-069/196
Iu-ps/Gn
Iu-csSeGW/
HNBGW
Standalone Femto(residential, SMB)
WCS
WiFi NMS(Cisco WCS)
ASR5k EMS(Cisco
WEM/PRIME)
PDG/GGSN
WiFI Controller
HMS
Femto NMS(Cisco BAC)
EMS
AAA Policy
Iuh
Internet
WiFi Aggregation
S2a
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Scalable
Seamless
Full Range of Business Models
Lower TCO
Accelerate Delivery
Reduce Risk
Only Carrier-GradeSolution for femto &WiFi
Flexible BusinessOpportunities Faster Timeto Market
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Thank you.