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© 2013 CA. All rights reserved. © 2013 CA. All rights reserved. Intelligent APIs for Big Data and Internet of Things Holger Reinhardt (Business Strategy) Matt McLarty (VP Client Solutions)
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Intelligent APIs for Big Data & IoT Create customized data views for mobile, analytics and IoT use cases

Jul 14, 2015

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Page 1: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

© 2013 CA. All rights reserved.

© 2013 CA. All rights reserved.

Intelligent APIs for Big Data and Internet of Things

Holger Reinhardt (Business Strategy)

Matt McLarty (VP Client Solutions)

Page 2: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

2 © 2013 CA. All rights reserved. 2 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted 2

Housekeeping

Copyright © 2013 CA. All rights reserved.

Matt McLarty CA Layer 7 [email protected]

Layer 7

layer7.com/blogs

layer7.com & ca.com

Holger Reinhardt CA Layer 7 [email protected]

Chat questions into the sidebar or use hashtag: #L7webinar

@layer7

Page 3: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

3 © 2013 CA. All rights reserved. 3 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

The Data Age

Page 4: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

4 © 2013 CA. All rights reserved. 4 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

How do we go from here…

Page 5: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

5 © 2013 CA. All rights reserved. 5 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

…to here…

http://www.topmastersinhealthcare.com/hospital-room/future-hospital.jpg

Page 6: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

6 © 2013 CA. All rights reserved. 6 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

…without ending up here?

Page 7: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

7 © 2013 CA. All rights reserved. 7 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

IoT Value Statement

Data = Value IoT = More Data IoT= More Value

Page 8: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

8 © 2013 CA. All rights reserved. 8 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

More data = more value?

“Our revenue increases 3% for every 100 terabytes of data that

we collect.”

-No One Ever

Page 9: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

9 © 2013 CA. All rights reserved. 9 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

A New Definition for “Big Data”

Big Data Fast Data

Open Data

Page 10: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

10 © 2013 CA. All rights reserved. 10 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

IoT and Big-Fast-Open Data

Page 11: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

11 © 2013 CA. All rights reserved. 11 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

IoT Data Risk Areas

Confidentiality Integrity Availability

Page 12: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

12 © 2013 CA. All rights reserved. 12 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Page 13: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

13 © 2013 CA. All rights reserved. 13 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Big Data Powers Today’s Enterprise

Targeted Offers

Mobile Apps

Social Engagement

Advertising

Business Intelligence

Supply Chain

Page 14: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

14 © 2013 CA. All rights reserved. 14 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

But Big Data Needs Lots of Little Data to Be Useful

Transaction Data

Location

Performance

Cloud

Social Feeds

Commerce

Page 15: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

15 © 2013 CA. All rights reserved. 15 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Big Data Doesn’t Start Off As Big

Needs Way of Acquiring Data from Multiple Internal & External Sources

Page 16: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

16 © 2013 CA. All rights reserved. 16 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

It’s Not Always Scrubbed & Cleaned

Need Ways of Validating, De-duping and Sanitizing

Page 17: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

17 © 2013 CA. All rights reserved. 17 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

…or in the Right Shape for Distribution/Monetization

Needs to be shaped to fit the right consumer device & app

Page 18: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

18 © 2013 CA. All rights reserved. 18 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

APIs Are The Way To Bridge Any Data Source & Destination

Data Store Application Network Cloud

Data Consumers

Data Sources

Security Identity

Page 19: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

19 © 2013 CA. All rights reserved. 19 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

APIs Enable Data Flow & Lifecycle

APIs APIs

API

APIs

APIs APIs

Page 20: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

20 © 2013 CA. All rights reserved. 20 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

But An API Delivery & Management Platform Is Essential to Control & Regulate

Developer Enable

Health Tracking

Workflow

Performance Global Staging Developer Enrollment

API Docs

Forums

API Explorer

Rankings Quotas

Plans

Analytics Reporting

Config Migration

Patch Management Policy Migration

Version & Lifecycle

Throttling Prioritization Caching

Routing Traffic Control Transformation

Security

Integrate, Validate, Transform

Composition Authentication Single Sign On API Keys Entitlements

OAuth 1.x OAuth 2.0 OpenIDConnect

Federate & Secure

Token Service

Page 21: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

21 © 2013 CA. All rights reserved. 21 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Simplifies Big Data Lifecycle

Governance Integration

Validate

Transform

Security

Availability

Optimization

Aggregate

Adapt

SLA

Monetization Developers Apps Services

Sharing

Page 22: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

22 © 2013 CA. All rights reserved. 22 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Can Regulate Access & Enforce Contracts

Page 23: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

23 © 2013 CA. All rights reserved. 23 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

And Bridge Data Management with IT Management

API Management operationalizes IM

Page 24: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

24 © 2013 CA. All rights reserved. 24 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

But Challenges Exist: Not All APIs Are The Same

Data APIs Are Not Identical to Application APIs

Page 25: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

25 © 2013 CA. All rights reserved. 25 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Does The Data Even Belong to You?

challenges if you try to monetize customer or supplier data without rights

Page 26: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

26 © 2013 CA. All rights reserved. 26 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

How To Make Sure it Remains Your Data

if you share data how can you make sure it is not copied or resold

Page 27: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

27 © 2013 CA. All rights reserved. 27 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Core

Val

ue o

f API

s

Page 28: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

28 © 2013 CA. All rights reserved. 28 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Data-as-a-Service using Layer 7 Data Lens

Heterogenous and Distributed data storage

(RDS, NoSQL, Hadoop, etc)

Customer via Marketplace

Data API Management

Internal Use

Management Portal

Service Provider Customer 3rd Parties

Provider Defined

Data Lens

Customer Defined

Data Lenses

Data

Direct Partner / Customer

Data Marketplace

Page 29: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

29 © 2013 CA. All rights reserved. 29 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Big Data, Fast Data, Open Data, Secure Data with Layer 7

Page 30: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

Thank You!

Questions?

Page 31: Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases

31 © 2013 CA. All rights reserved. 31 Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

Join Our Upcoming IoT Tech Talk

Designing APIs for the Internet of Things October 31, 9am PDT Sign up for updates at: http://api.co/L7live