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INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION
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INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Dec 26, 2015

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Page 1: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

INTELLECTUAL PROPERTY AND YOUR RIGHTS

Helen Johnstone

Seminar

12 July 2006

EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION

Page 2: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Intellectual Property Practitioners

• Registered Patent Agents– Chartered Patent Agent (CPA)

practise before UK Patent Office– European Patent Attorney (EPA)

practise before European Patent Office

• Registered Trade Mark Agents

Page 3: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Eric Potter Clarkson LLPPatent Agents• electronics

• electrical engineering

• computer technology

• software

• mechanical engineering

• textiles

• materials science

• biotechnology

• chemistry

Page 4: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Outline

• Obtaining intellectual property rights

• Types of rights available

• Extending protection to other countries

• Deciding where to obtain rights

Page 5: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Obtaining Intellectual Property Rights

• Keep confidential - initially

• Identify possible new aspects of inventions

• Seek protection in home country first (usually)

Page 6: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Types of Rights Available

• Patents

• Registered/unregistered designs

• Copyright

• Trade Marks

Page 7: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Patents: What Are They?

• a bargain between the inventor and the state– in return for disclosure of the invention, grant of a

limited period monopoly

• last for twenty years– extensions for some pharmaceuticals

• aim to increase the pool of technical knowledge

Page 8: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Patents: What Rights Do You Get?

• exclude all third parties from commercial exploitation– product

making, selling, offering for sale, using or

importing the product– process

using the process or offering it for use– products made by process

selling, offering for sale, using or importing

Page 9: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

What Sorts of Things Are Patentable?

• new

• inventive step

• industrially applicable

Page 10: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Novelty

• not forming part of the “prior art”– prior art

all publicly available knowledge making up the

state of the art

measured at the date of filing or priority of the

patent application

Page 11: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Inventive Step

• judge against “person skilled in the art” - but “unimaginative”

• any lateral thinking?

• overcome a technical prejudice or a particular technical difficulty?

• unexpected result?

• synergistic effect?

• application of a principle from a different technical field?

Page 12: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Exceptions to Patentability (Generally of Academic, Literary or Artistic Character)

• discovery, scientific theory or mathematical method• literary, dramatic, musical or artistic work, aesthetic

creation• scheme, rule or method for:

– performing a mental act– playing a game– doing business

• program for a computer• presentation of information

Page 13: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Patents: How Do You Get Them?

• See your patent attorney!

• identify what aspect(s) of the new product or process might be patentable

• draft patent specification

• lodge with patent office to get filing (priority) date

• Maintain confidentiality

Page 14: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

The Patent Specification

• description– sufficient detail to work/make the invention

– at least one working arrangement

preferably more if principle is widely applicable

• claims– a legal definition of the monopoly

• abstract

• drawings

Page 15: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

The Application Procedure• 0

• 0-12

• 18

• 24

• 30-54

• <54

• 48+

file the application

request search

publication

request examination

argue the case / amend

grant (hopefully)

annual maintenance fees

Page 16: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

When to File

• MUST be before any public disclosure

• MUST be before your competitors!

• after sufficient development to allow a proper description

• consider publication date

• consider patent expiry date

Page 17: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Registered Designs

• “shape, configuration, pattern, ornamentation, texture”

• exclude:– method or principle of construction

– features dictated solely by technical function

– must fit

– part of complex product

Page 18: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

A Comparison of Rights (1)

• Patents– cover the

functional principles of an invention rather than “specific embodiments”

– how something works rather than its exact physical form

• Registered Designs– cover the

appearance of an article rather than its function

– individual character

Page 19: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Unregistered Rights

• Design Right

• Copyright

Page 20: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

A Comparison of Rights (2)

• UK Unregistered Design Right– original– shape and

configuration– automatically

acquire upon creation of the design

– no registration required

• Copyright– original literary,

dramatic, musical or artistic works

– sound recordings, films, broadcasts, cable programs

– typographical arrangements

Page 21: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

EU Design Rights

• Registered– similar to UK

• Unregistered– new

– individual character

Page 22: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Extending Protection to Other Countries

• first file in UK (usually)

• Paris Convention– use UK filing date as “priority date” for later foreign

filings

– equivalent to “backdating” of foreign applications

– priority period up to one year

Page 23: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Patents

• Priority period is 12 months

Page 24: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Extending Protection to Other Countries

• individual national applications

• single international application “PCT”

• regional patents

Page 25: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

National Patents

• costs are front-end loaded– translations must be prepared up front

– local filing fees and attorney costs

• extensive paperwork– assignments

– powers of attorney

– priority claims

Page 26: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

PCT (International) Application

• file a single application– provisionally covers - over 100 countries

• file and prosecute in English

• international search• international examination (optional)

• lodge application in each country

• separate national patents granted

Page 27: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

PCT (International) Application

• much lower up-front cost if pursuing more than three or four countries

• can defer national applications for up to 30 months

• some prosecution work need not be repeated for each patent office

Page 28: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Regional Patents

• Europe, former USSR, Africa, Gulf countries

• European Patent Convention– 31 countries

– includes all EU member states except Malta

– single application, search, examination and grant

– must then be registered in each country

– resulting separate patents are “national”

Page 29: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Registered Designs

• First file in UK or EU

• 6 month priority period

Page 30: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Unregistered Rights

• Vary from country to country

Page 31: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Where to Obtain Rights

• Must be based on business strategy

• Where are manufacturers based?

• Where are main markets?

Page 32: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

Exploitation – Protection Relationship

EXPLOITATIONOBJECTIVES

IPSTRATEGY

SUPPORTS DICTATES<

<

<

Page 33: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.

And Finally….

Page 34: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.
Page 35: INTELLECTUAL PROPERTY AND YOUR RIGHTS Helen Johnstone Seminar 12 July 2006 EAST MIDLANDS INTERNATIONAL TRADE ASSOCIATION.