Intellectual Property and Products

IP and Products

Anoop Kurup

Content

IP vs. IPR

Product Strategy to IP Strategy

Example - The best a man can get !

Example - Music to my ears...

IP Discovery™

A business exists to create a customer. - Peter F Drucker

!

Anything creative that a business does to create, and keep a customer is the business’ Intellectual Property.

http://en.wikipedia.org/wiki/Intellectual_property_rights

Intellectual Property Rights are legal instruments that grant exclusive rights to

owners of intangible assets, such as musical, literary, and artistic works; discoveries and

inventions; and words, phrases, symbols, and designs

Patent&

Trademark&

Copyright& Designs&

Trade&secrets&

Semiconductor&chipsets&

Geographical&indicators&

Industrial Design

Trademarks

Patents

IP Strategy Development

A business exists to create a customer. - Peter F Drucker

Create a customer

By delivering value

A product delivers

value customer.to a

A product delivers

value customer.to a

When ?

Where ?

How ?

What ? Who ?

Example1The best a man can get !!

A product delivers

value customer.to a

When ?

Where ?

How ?

What ? Who ?

A Gillette Mach3

deliverssmoother shave

customer.to a

35 Patents !!!

technology to form blades

the combination of three blades within a shaver

blade positioning

an indicator strip

high speed photography techniques necessary for capturing microscopic images of the shaving process

cartridge loading system

coating process for the blades

Example1IMusic to my ears...

http://upload.wikimedia.org/wikipedia/commons/thumb/c/cf/6G_iPod.svg/500px-6G_iPod.svg.png

From Designs

To Trademarks

Thank You.

Anoop Kurup [email protected]