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INTELLECTUAL PROPERTY AND BUSINESS BY DR. KALYAN C. KANKANALA COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.
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Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

Jan 21, 2018

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Page 1: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

INTELLECTUAL PROPERTY AND BUSINESSBY DR. KALYAN C. KANKANALA

COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

Page 2: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

PARTY CONVERSATION

"I wish I had elves to do all my work ...,," says Anu.

"Would a elf like robo do?" Ramanujam asks.

"Yes, it will, provided it does everything I ask of it."

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Page 3: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

INTELLECTUAL PROPERTY

COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

• Patents• Copyrights• Trade Marks• Trade Secrets• Industrial Designs

• Plant Varieties• Integrated Circuits• Geographical Indications• Traditional Knowledge

• Nature• Scope and Extent• Forms

Page 4: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

PATENTS

Inventions

Requirements

Subject Matter

Industrial Applicability

Novelty

Inventive Step

Specification

Term: 20 Years

Rights: Make, Use, Sell, Offer for Sale, and Import.

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Page 5: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT

Ramanujam develops a robot that works as an assistant for humans. After an initial training period, the robot understands a person's behavioural pattern, life style, tastes, etc., and adapts to assist her. Ramanujam calls it 'ELFOT.'

Patentable?

Prior Art

Pre-existing Robots

COBOTS

Devices based on AI - Amazon Echo, etc.

Prior Art Search and Patentability Opinion/Report

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Page 6: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT PRIOR ART

COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

Applicant Patent Application /

Patent no.Image About

Sony Corporation US 14/114,333

This is a robot which works in a human living environment to communicate with a human or perform works such as grasping objects

NASA

US 8,276,958; 8,060,250; 8,498,741;

8,467,903;8,401,700; 8,562,049;8,857,874; 8,424,941;8,412,376; 8,565,918;8,412,378; 8,618,762;

8,489,239

Named as Robonaut, this is a humanoid robot built and designed to help humans work and explore in space.

Each of the patents here are directed to protect various features of the Robonaut.

Hanson Robotics US 7113848

These robots (Sophia & Professor Einstein) are AI enabled humanoid robots that can help humans in their daily tasks while also interacting with them intelligently.

Page 7: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

INDUSTRIAL DESIGNS

Aesthetic Product Designs

New

Original

Ornamental

Term - 15 Years

Rights: Publish, Sell and Import

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Page 8: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT

COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

Ramanujam comes up with different appearances for ELFOT and asks Anu to choose one of them.

Page 9: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

TRADE MARKS

Any Representation

Distinctive and not Deceptive

Protection Ladder

Fanciful - Kodak for Cameras

Arbitrary - Banana for IP Services

Suggestive - Bottle Breacher for a Pub

Descriptive - Coffee House for Coffee Shop

Generic - Bisleri for Mineral Water

Term: Perpetual

Registration - Optional

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Page 10: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT

Ramanujam wishes to protect his brand name for the robot - ELFOT.

Word v. Logo

Classes

Trade Mark Clearance Search and Report

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Page 11: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT – TRADE MARK

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CLASSES

Class 07: Robots (Machines), Robots for Industrial Purposes Class 09: Humanoid robots with artificial intelligence, Robots for personal or hobby useClass 35: Marketing & Distribution of Robots

SIMILAR MARKS

Class 07: No conflicting marks foundClass 09: A similar mark ‘ELFO’ is registered for goods such as Optical Apparatus & Instruments; Biological Microscopes etc., Class 35: A similar mark ELFO (logo) is filed for services in relation to Show Room, Wholesale And Retail Sale And Distribution services Related To Hardwares.

COMMON LAW SEARCH

ELFOT STUDIO – Photography studio based out of France.

Page 12: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

COPYRIGHTS

Idea/Expression

Tangible Form

Original

Creative

Works: Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic and Sound Recording

Term: Life Plus 60 Years

Rights: Reproduction, Adaptation, Distribution, Public Performance, Communication to Public, Public Display, etc.

Registration: Optional

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Page 13: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT

Ramanujam develops product sketches, software, and technical/use documentation. On Anu's request, Ramanujam adds entertainment features to ELFOT. The robot can tell stories, dance, sing songs, and even crack jokes.

Copyright Protection/Issues?

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Page 14: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

TRADE SECRETS

Any Information

Economic/Business Value

Not Known

Reasonable Steps

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Page 15: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT

What in ELFOT can be protected as trade secrets?

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Page 16: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

ELFOT - INTEGRATED PROTECTION

Different Forms of IP

Protection Layers

Competitive/Business Value

Financial Value

Marketing/Business Development

Licensing

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Page 17: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

LICENSING MATRIX

Form of IP

Rights

Territory

Purpose

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Page 19: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

INTELLECTUAL PROPERTY NOVELS AND BOOKS www.kalyankankanala.com

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Page 20: Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

Thank you

How to Reach Dr. Kalyan C. Kankanala

Dr. Kalyan C. KankanalaEmail – [email protected] website – https://www.bananaip.comIP News Center - https://www.bananaip.com/ip-news-center/

Personal Website – https://www.kalyankankanala.com