<Intellectual output O2 > [1] Titel: Creation of Packaging design and marketing ideas. The first activity Activity Description of the course related to packaging In the first activity, the students will be introduced to packaging through workshops with specific goals and visiting companies related to the production off packaging. Pedagogic/didactic methods: The teacher shows and explains the theory related to assignment from the blackboard. Furthermore the students has the theory and assignment goals described in a folder. There is a description of the frames for the assignment solutions and within this frame the students are free to develop their own solutions. From a pedagogic point of view different ways of learning are taken in respect. See attachment – pdf with student assignment Purpose Why do we have this course with our students? In this curriculum, we work with packaging design in a way, so the students will hear, see and work with the subject of packaging in many ways. We believe in a project-oriented approach to learning. Therefore, we will provide the possibility for the students to work directly with examples witch will be printed and sampled by the students themselves, so they can learn, see and experience from their own activity. Through the workshops the students will experience their strong and weak sides and they will all have a benefit in their self-confidents to finish their task and see the final product. We find it important to give the students a direct experience of the workflow for production of packaging by visiting some of the companies, who take part of the production. Goal Describe the learning outcomes of the activity. Goal related to packaging: • The student can develop and design the DVD label and cover as well as finishing this. Apart from the described framework. • The student can develop and design packaging from a box and finishing this. Apart from the described framework. • The student can use a professional typographic program and its basic functions. • The student can apply image and illustration programs for the manufacturing of packaging. • The student has knowledge and can develop products based on the graphic quality parameters and with consideration of workflow and finishing. • The student can engage in international cooperation and constructive contribution to a joint solution to different requirements with a focus on basic package workflow.
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<Intellectual output O2 >
[1]
Titel: Creation of Packaging design and marketing ideas. The first activity Activity Description of the course related to packaging
In the first activity, the students will be introduced to packaging through workshops with specific goals and visiting companies related to the production off packaging.
Pedagogic/didactic methods: The teacher shows and explains the theory related to assignment from the blackboard. Furthermore the students has the theory and assignment goals described in a folder. There is a description of the frames for the assignment solutions and within this frame the students are free to develop their own solutions. From a pedagogic point of view different ways of learning are taken in respect. See attachment – pdf with student assignment Purpose Why do we have this course with our students?
In this curriculum, we work with packaging design in a way, so the students will hear, see and work with the subject of packaging in many ways. We believe in a project-oriented approach to learning. Therefore, we will provide the possibility for the students to work directly with examples witch will be printed and sampled by the students themselves, so they can learn, see and experience from their own activity. Through the workshops the students will experience their strong and weak sides and they will all have a benefit in their self-confidents to finish their task and see the final product. We find it important to give the students a direct experience of the workflow for production of packaging by visiting some of the companies, who take part of the production. Goal Describe the learning outcomes of the activity.
Goal related to packaging: • The student can develop and design the DVD label and cover as well as finishing this. Apart
from the described framework. • The student can develop and design packaging from a box and finishing this. Apart from the
described framework. • The student can use a professional typographic program and its basic functions. • The student can apply image and illustration programs for the manufacturing of packaging. • The student has knowledge and can develop products based on the graphic quality
parameters and with consideration of workflow and finishing. • The student can engage in international cooperation and constructive contribution to a joint
solution to different requirements with a focus on basic package workflow.
<Intellectual output O2 >
[2]
Learning elements implemented in practical tasks / solutions: • DVD cover design and finishing of this • Labels design and installation on DVD • Box design on all surfaces • Working with the Body in box • Working with the profile box • Working with the preparation of the case. • Company visits with information about the graphical workflow • Company visits with the delivery of images, punching, materials, and knowledge of
completion. Organization How will the workshop/work be organized – timeline and progression Monday: Team Building by Brian Dupont Team Building Exercises Team Building 1: Tell the team about and show examples of typical packaging from your country. Education. Task 1: make a DVD cover Task 2: make a DVD label Visit Koldinghus (local castle) Task 3: Make a video about Koldinghus. You have a free choice of subject/focus. The video will be published on our blog. Tuesday: Bus to LEGO Group, Billund. Mr Jepsen, LEGO, lectures on the process from idea to final product. See the history of LEGO Education. Task 1: Design your own front for a LEGO box. Brian teaches the basic rules of the task. We use photoshop in the process. Kolding students show you to and aroundthe Kolding Shopping Centre Wednesday: Bus to the RC Group, Vejle Presentation of RC Group Guided tour of RC Group Education. Task 2 Design and finish your box and sent your pdf to Print House. Jørn presents the guidelines of the task. Walk to Slotssøbadet (water park). Have a swim at Slotssøbadet, admission
<Intellectual output O2 >
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Teachers Meeting and observation of task 2 Thursday: Bus to PrintHouse, Brande. Presentation of PrintHouse/Bestseller Guided tour Education. Task 3: Design and make a paper bag for your LEGO box. Jørn presents the guidelines of the task. All students complete their boxes Finish and present the website and our blog. Students from Kolding introduce the Facebook page. Group photo with Sponsor Host dinner (trainee chefs/trainee waiters make and serve our dinner) Friday: Prework task for Madrid Sergio from Madrid will introduce the guidelines of the task. Prepare the exhibition room Speech by The Mayor of Kolding Jorn Pedersen Exhibition We watch the final video of the entire week and the collection of DVDs - Farewell speeches - Tour of the website and blog Production Witch specific products will be produced and how. What kind of equipment/software is needed to reach the goals and finish the products? Students must produce: DVD cover and label. LEGO box. Paperbag. The students work in professional graphics programs and they have to choose the right program for each task. Students have access to the A3 color printer with several grades of paper. To finish the boxes a cutting table is needed or the students have to do the cutting by hand- Evaluation How will the exercise be measured/evaluated? The students complete the 4 products according to the requirements and are able to explain their work to the teachers through the exhibition and presentations. The student will have feedback from the teacher on their work and solutions. See the results at http://thebestlink.org
<Intellectual output O2 >
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Preconditions What is the level of the course, and what is the demanded skills of the students if any? VET beginners level Prework Does participation in this workshop requires any preparation? The students and the teachers should have a basic knowledge about packaging design and workflow Authors: Jørn A. Hansen and Brian Dupont Graphic teachers at Hansenberg, Kolding Denmark Place and date: Hansenberg November 2014
Studentassignments
ERASMUS+ LINKKoldingDenmark
24.11. - 29.11.2014
Packaging design andworkflow
Program and info
Connecting
Fun
Education
Spain
Teaching
Project
Gallery
Works
FinlandFun
Cultures
DifferencePackaging
Project
Netw
ork
Fun
Gallery
Learning
Works
Educ
ation
Words
Link
ProjectFun
Teaching
Link
Network
LinkGraphic
Project
Link
Packaging
Photos
PhotosPhotos
ColorBrandingIdentity
Technology
Technology
Media
Web
Web
Design
Design
Project
Project
WWW
Media
Creativity
Creativity
Creativity
Creativity
Exchange
Exchange
Exchange
Contact
Connecting
LinkLearning
Group work
Happiness
Denmark
Social
GraphicDifference
Together
HappinessLink
ContactFun
Link
Project
ProjectProject
FunTeaching
Link
Graphic
ColorColor
product
product
product
Technology
Style
Cmyk
Packaging
Cmyk Initiative
Group work
Media
Media
Creativity
Creativity
Link
Happiness
Project
Fun
Teaching
Social
GraphicDifference
Together
FunW
ords
Teaching
LinkContact
Works
FunLink
Project
Project
Fun
Teaching
Contact
Link
Graphic
Color
Color
Spain
product
Media
Style
Cmyk
Initiative
Group work
Media
Creativity
Exchange
Color Switzerland
Happiness
Creativity
Works
HANSENBERGGroup work
Media
Cmyk
2 LINK 2 / DESIGNIA / HANSENBERG 2014
Indhold
Login and print - userguide . . . . . . . . . 3
DVD-cover . . . . . . . . . . . . . . . . . . . . . . . 4
DVD-label . . . . . . . . . . . . . . . . . . . . . . . . 5
LEGO-box, front and back . . . . . . . . . . 6
LEGO-box, - edges . . . . . . . . . . . . . . . . 7
LEGO-box. WORKFLOW . . . . . . . . . . . 9
Paper bag . . . . . . . . . . . . . . . . . . . . . . . . 11
We look forward to an exciting collaboration ...
LINK 2 / DESIGNIA / HANSENBERG 2014 3
Login1 Turn on the computer .2 In the upper field write your username found on
the provided tag .3 In the lower field write: hb1234 .
Your personal loginhb1234
Print1 Make sure to select the correct paper size and if necessary registration marks and bleed .2 Printer selection: \\uprint02\\HBUNV Input Printer Farve . Paper Sizes: A4 and A3 .
Is your login successfully, you now have your personal storage space on the G-drive, where you can store your files .
USERGUIDE
USERGUIDE
A4A4A4A3
4 LINK 2 / DESIGNIA / HANSENBERG 2014
DVD-cover DESIGN AND PRINT
1 Description and material lie on Fronter>LINK2>DVD-cover . Here you also will find the fold you must use in your process . The use of software is free! Size of document A4
2 Fold the distributed A4 paper from the instruction above . End by closing the packaging .
3 The subject for your design is Koldinghus . In addition must the following logos be on the cover: LINK, Erasmus and HANSENBERG . Find pictures on the net and remember they must have a solution of
at least 200 ppi . Provide your product with name .
4 Workflow: Print on A3 with bleed and crop marks . Printer Profile: Coated FOGA 39 (ISO 12647-2:2004) . After-treatment: Trim and fold . Deliver your finished product to the Hansenberg student in your group .
You are going to design your own DVD-cover from the description below.The subject for your design is KOLDINGHUS – you choose your graphic term and your graphic means.
De perforerede streger = bukkestreger.
LINK 2 / DESIGNIA / HANSENBERG 2014 5
DVD-label DESIGN AND PRINT
1 Description and material lie on Fronter>LINK2>DVD-label . Here you also will find the fold you must use in your process . The use of software is free! Size of document A4 .
2 Design your label so that it matches with the design of your cover . Provide your product with name .
3 Workflow: You will get a self-sealing sheet with stamps you must use for print . Print here in school . Print Profile: Coated FOGRA 39 (ISO 12647-2:2004) . After-treatment: Mount it on DVD (Friday) .
Deliver your finished product to the Hansenberg student in your group .
DVD-label that is printed on self-sealing A4 paper.There may be a design connection to your cover.
De perforerede streger = bukkestreger.
6 LINK 2 / DESIGNIA / HANSENBERG 2014
LEGO-box, - front and back DESIGN AND PDF
Design the front and back of a LEGO box
1 Description and material lie on Fronter>LINK2>LEGO-box .
Here you also will find the fold you must use in your process .
The use of software is free!
2 You have to make a front to a LEGO box . You must use picture of LEGO figure . You must use the PRINTHOUSE logo . You must use the LEGO logo . You must use the rcgroup logo . Otherwise, you have free design options .
3 Format on the front H: 122mm x W: 122mm
4 When you are done you must save your file on your own drive .
You must use your file tomorrow for the rest of the task .
LEGO-box, - edges DESIGN AND PDF
1 Description and material lie on Fronter>LINK2>LEGO-box edges .
Here you also will find the fold you must use in your process . The use of software is free!
Size of document A3 .
2 The sides of the box are to be given some information .
Remember top and bottom and notice the readability and function .
You will get text and logos . Place front and back – witch you made yesterday!
3 Provide the product with your name .
Deliver your finished product as a PDF to the Hansenberg student in your group .
LINK 2 / DESIGNIA / HANSENBERG 2014 7
Provide the LEGO-box edges with logo and some technical information.
8 LINK 2 / DESIGNIA / HANSENBERG 2014
Notes
LINK 2 / DESIGNIA / HANSENBERG 2014 9
LEGO-box PDF WORKFLOW
Print intern proof! Read the proofs and the other requirements .Preflight in Indesign .
Make an export to PDF incl . the punch form .Colour Conversion: Convert to DestinationDestination: Coated FOGRA 39 (ISO 12647-2:2004) .
Preflight in Acrobat Pro: Control in Output Preview that your pdf lies in 6 colours .CMYK and 2 spotcolours: Cut and Crease .
10 LINK 2 / DESIGNIA / HANSENBERG 2014
De perforerede streger = bukkestreger
2 stykker snor af 33 cm (hank)
Forside
Bagside
Lim
kant
Notes
LINK 2 / DESIGNIA / HANSENBERG 2014 11
De perforerede streger = bukkestreger
2 stykker snor af 33 cm (hank)
Forside
Bagside
Lim
kant
Paper bag DESIGN AND PRINT
The paper bag is a final and free exercise.Is to be used as packaging for the products you have produced in the LINK2 week.
1 Description and material lie on Fronter>LINK2>Paper bag . Here you also will find the fold you must use in your process . The use of software is free! Size of document A3 .
2 The design of the bag is free, and you may take basis of your school, your subject or something else .
Provide the product with yout name .
3 Workflow: Is printed in school . After-treatment: fold, glue together and assemble the cord . Your finished product is to be used as packaging for your LEGO-box and the DVD-cover .
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