Intellect Session 12 05 08 Presentation

Security and the

Future Generation

//bwr via Flickr

FutureGov: main focus

• Collaboration

– Enterprise 2.0

– Joined up working within and across organisations

• Customer service

– Coproduction of services– Coproduction of services

– Feedback and peer support

– Driving brand loyalty and engagement

• Community engagement

– Communication

– Democratic engagement

– Consultation through conversation

What I’m going to cover

• A brave new world

o Drivers

o Characteristics

• Gen Y key stats

• Managing your personal online world

• Declarative living, ambient intimacy and ambient

exposure

• Implications

Gen Y health warning

• Over hyped?

• Too simplistic?• Too simplistic?

• Change unevenly distributed,

complex and incremental

• Less about age, more a state of

mind!

War of the Worlds

Vs

Vs

Social web as a driver of change

sharing

collaboration

openness

freeware/

free content

Social web word association

transparency

conversation

openness

communication

free content

peering

risk taking

open

innovation

thinking global

Gen Y: key statistics

In a survey of college students in the US by Junco and

Mastrodicasa (2007):

• 97% own a computer

• 94% own a mobile phone

• 76% use Instant Messaging (15% logged on 24/7)• 76% use Instant Messaging (15% logged on 24/7)

• 34% use websites as their primary source of news

• 28% author a blog and 44% read blogs

• 49% download music using peer-to-peer file sharing

• 75% of college students have a Facebook account

• 60% own some type of portable music and/or video

device such as an iPod

The growth of social networking in UK

The Generation Y phenomenon

Social network security

Where Gen Y lives

Ewan McIntoshhttp://edu.blogs.com/)

Fuzzy boundaries

Public Private

PersonalPolitical/

Professional

Ambient intimacy

After Leisa Reichelt (www.disambiguity.com):

“The mundane is powerful, the quotidian defines us.

Do I care that you ate peas for dinner? Not really. But

if you share a quick recipe I might appreciate it. Does

anyone really want to live in a world where all we talk anyone really want to live in a world where all we talk

about is work? Where the only language we speak is

that of the MBA? Me - I prefer a little monkey

business, because play drives productivity. That’s

ambient intimacy.”James Governor

http://redmonk.com/jgovernor/2007/06/14/ambient-intimacy-from-picking-fleas-to-eating-peas/

Ambient exposure

• After Leisa Reichelt

(www.disambiguity.com)

• “Invisible audiences”

(Ewan McIntosh)

• Many the benefits of an open • Many the benefits of an open

culture outweigh the risks

• Relationships/networks are

increasingly key (including the

ability to peek at other

people’s)

• The return to private space

Via Lilian Edwards,

Southampton University

My declarative lifestyle

My declarative lifestyle

The age of conversation

“The characteristics of conversations map to the conditions

for genuine knowledge generation and sharing: they're

unpredictable interactions among people speaking in their

own voice about something they're interested in. The

conversants implicitly acknowledge that they don't have all

the answers (or else the conversation is really a lecture) the answers (or else the conversation is really a lecture)

and risk being wrong in front of someone else. And

conversations overcome the class structure of business,

suspending the organization chart at least for a little

while.”

David Weinberger (via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)

Implications

1. Increased openness and transparency inevitable

2. Trend away from top down control of data/security

to ownership and control by empowered individuals

3. Support to think through when to share what - more

“intelligent exposure”?“intelligent exposure”?

4. Improvements required in the tools to support this

new world

5. Start the conversation and participate asap

6. The need to accept and work with complexity, not

pretend systems and processes alone can fix it

Gen Y: exploiting the benefits

“The simple truth is that the most adaptive, agile,

and responsive companies are almost always the

most in touch. The companies that are the most in

touch tend to be the most collaborative. And the

most collaborative – the companies that are the most collaborative – the companies that are the

best at creating, finding, and reapplying great ideas

– are those that sustain growth over the long term”

A. G. Lafley, Procter and Gamble CEO (Wikinomics, p.110)

Gen Y – the learning curve

FutureGov: contact details

Dominic Campbell, Director

Email: [email protected]: [email protected]

Blog: http://futuregovconsultancy.com

Twitter: http://twitter.com/dominiccampbell

etc etc