InTelestage CLM Solution Proposal for Vinaphone

8/10/2019 InTelestage CLM Solution Proposal for Vinaphone

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InTelestageTMCMS Solution Proposal for Vinaphone

Proprietary and confidential

For external release

InTelestageTMCampaign

Management System (CMS)Solution Proposal

for

Vinaphone, Vietnam

Version 3.1 Business Logic Systes

*** Uncont ro l l ed i f p r in t ed ***

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ocument control

Title! InTelestageTMCMS Solution Proposal for Vinaphone

"ilename! InTelestageTMCMS Solution Proposal for Vinaphone

#$ner! "a#ini $uganasan

%e&ie$er(s)! $ueresh $hanna% Tan &eng $iat

'ppro&ed foreternalrelease y!

'drian "adulescu% Vic(s $anagasinga

Revision no. Date Author Description

1.) 13*+*,)1) "a#ini $uganasan Version 1.)

istriution list

Name Organisation

Tan &eng $iat Business Logic Systes

$ueresh $hanna Business Logic Systes

'drian "adulescu Business Logic Systes



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Copyright and confidentiality

,)1) Business Logic Systes Ltd3B -orth Mill% Bridgefoot% Belper% er/yshire% 02 1% 4$.

555./usinesslogic.co.u(

'll rights reser6ed. This docuent or any part thereof ay not% 5ithout the 5ritten consent of Business Logic

Systes Ltd% /e copied% reprinted or reproduced in any aterial for including /ut not liited to photocopying%transcri/ing% transitting or storing it in any ediu or translating it into any language% in any for or /y any

eans% /e it electronic% echanical% 7erographic% optical% agnetic or other5ise.

4nless other5ise indicated% inforation contained in this docuent is proprietary and confidential and all

copyright% tradear(s% trade naes% patents and other intellectual property rights in the docuentation are the

e7clusi6e property of Business Logic Systes Ltd unless other5ise specified. The inforation including /ut not

liited to data% dra5ings% specification% docuentation% soft5are listings% source or o/#ect code shall not at anytie /e disclosed directly or indirectly to any third party 5ithout Business Logic Systes Ltd8s prior 5ritten

consent.

The inforation contained herein is /elie6ed to /e accurate and relia/le. Business Logic Systes Ltd accepts no

responsi/ility for its use /y any eans or in any 5ay 5hatsoe6er. Business Logic Systes Ltd shall not /e lia/le

for any e7penses% costs or daage that ay result fro the use of the inforation contained 5ithin this

docuent. The inforation contained herein is su/#ect to change 5ithout notice.

InTelestage is a tradear( of Business Logic Systes Ltd. Microsoft 9indo5s is a registered tradear( of

Microsoft Corporation in the 4nited States and:or other countries. 'll the other /rands and their products are

tradear(s or registered tradear(s of their respecti6e holders.



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http://www.businesslogic.co.uk/http://www.businesslogic.co.uk/


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C#T+TS

1 Executive Summary...........................................................................6

2 Overview of Proposed InTeleStage !ampaign "anagement System#$............................................................................................................

$

-. Product Summary------------------------------------------------------------------------------------/

- 0ey enefits---------------------------------------------------------------------------------------------1

,.,.1 0nd*to*end loyalty capaigns anageent..............................................;,.,., Multiple targeted capaigns siultaneously..............................................;,.,.3 ynaic interacti6e notifications to su/scri/ers throughout prootions......1),.,.! Custoer re5ards /ased on any field in the 06ent "ecord.........................1),.,. Custoer lifetie 6alue e7tension..........................................................1),.,.2 Control and reporting...........................................................................1)

,.,.+ &ighly scala/le hard5are and soft5are architecture..................................11,.,.< "apid and cost effecti6e ipleentation.................................................11

-2 "unctional #&er&ie$-------------------------------------------------------------------------------.

-3 InTelestageTM

%eal4time Mar5eting Manager------------------------------------------.2,.!.1 Su/scri/ers8 eligi/le e6ents...................................................................1!2.4.1.1.1 Time regularisations................................................................................................................14

2.4.1.1.2 Filtering eligible events...........................................................................................................15

,.!., "eal*tie re5ards................................................................................12.4.2.1.1 Rewards thresholds..................................................................................................................15

,.!.3 Capaign notifications..........................................................................122.4.3.1.1 Notification tyes.................................................................................................................. ..1!

2.4.3.1.2 "ersonalised messaging...........................................................................................................1#

2.4.3.1.3 $ultilingual notifications........................................................................................................1#

-6 InTelestageTM%e$ard Manager--------------------------------------------------------------.7

-8 InTelestageTM %elationship Manager------------------------------------------------------./

-7 InTelestageTM Campaign %eporter----------------------------------------------------------./

-/ InTelestageTM0no$ledge 9ase---------------------------------------------------------------:

-1 InTelestageTM Profiler-----------------------------------------------------------------------------:,.;.1 Segentation and Profiles Manageent..................................................,),.;., Predefined profiles...............................................................................,),.;.3 Custoi=ed profiles..............................................................................,1

-.: InTelestageTM Mar5eting Manager-------------------------------------------------------.

,.1).1 Capaigns Manageent....................................................................,1,.1)., Capaign 9or(flo5...........................................................................,,,.1).3 L>'LT schees anageent..........................................................,3

% Tec&nology Overview.......................................................................26

2-. #pen 'rchitecture----------------------------------------------------------------------------------8



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2- #perating +n&ironment--------------------------------------------------------------------------7

2-2 InTelestage; 0no$ledge 9ase---------------------------------------------------------------7

2-3 +asy system administration-------------------------------------------------------------------7

2-6 Security and user administration-----------------------------------------------------------/

2-8 ata archi&ing----------------------------------------------------------------------------------------1

2-7 9ac5 up and rollac5------------------------------------------------------------------------------1

2-/ Interfaces to Third Party Systems----------------------------------------------------------1

' !ompany Profile ( )eferences.........................................................%*

+ ,ardware and %rdparty software re-uirements................................%1

6-.


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. +>+CUTIV+ SUMM'%?

Business Logic Systes ?BLS@ 5ould li(e to than( Vinaphone for this opportunity to /ea/le to present this proposal. BLS has /een pro6iding Tier *1% Mo/ile >perators 5orld5ide

5ith a 5ide range of solutions that unloc( the true 6alue of real*tie data% especiallyser6ice pro6iders 5ith a /ig pre*paid custoer /ase. >ur products% solutions andtechnology offer po5erful choices that challenge con6entional 5isdo in ining thate7tra nugget of re6enue fro e7isting su/scri/er /ase.

BLS has successfully deployed InTelestageTM5ith a 5ide range of custoers in 'sia andhas deployed soe 6ery successful capaigns 5ith the. >ur Solution is designed tospecifically cater to the needs of /oth the telecounications ser6ice pro6iders and to

the edia and entertainent industry players as 5ell. The capaigns launched 5iththese custoers ha6e sho5n soe 6ery credi/le nu/ers such as our capaign 5ith

Celco a e/er of the '7iata group% they ha6e e7perienced an increase in usage('%PU) y 6@ $ithin 2 monthsof deploying our solution and capaigns 5ith it% 5hileothers ha6e sho5n an increase of monthly recharges y 6@- 'dditionally 5e ha6eintroduced Best Mar(eting Practices in any of our deployents 5ith our custoers. Thistechnology once introduced into their en6ironent also translates into areductionAsa&ings y B2:@ of their annual mar5eting cost.

Mar(eting departents of ser6ice pro6iders need the right tools and technology that

allo5s the to understand custoers /etter% trac( trends as they de6elop in the ar(etin real tie to create distinct ar(eting approaches for each custoer group that has

/een targeted. Then ore iportantly% ho5 uic(ly this process gets e7ecuted end to endis (ey to /oosting re6enues for any Ser6ice pro6ider in today8s deanding ar(et

en6ironent. The BLS proposition8s intrinsic 6alue is that 5e 5ill anage the process endto end 5ith iniu recourses and reduction in operational e7penditure on the longter.

BLS 5ould li(e to propose the follo5ing InTelestageTM soft5are odules that forulatethe Capaign Manageent Syste ?CMS@ for Vinaphone to pro6ide prepaid capaigns

5ith real tie /onus deli6ery.

To /e fle7i/le and eet your /usiness and coercial reuireents 5e ha6e structuredthis proposal to /e fle7i/le and allo5 Vinaphone to deploy the Solution in t5o phases.

Phase .! %eal4time prepaid campaigns

"eal*tie capaigns for prepaid custoers /ased on real*tie e6ents ?i.e. rechargee6ents@ fro I- and real*tie /onus fulfilents to I-.

Modules!InTelestageTM"eal*tie Mar(eting ManagerInTelestageTM"elationship Manager

InTelestageTM"e5ard ManagerInTelestageTMCapaign "eporter

Integration!ata sourceD

a. 0ricsson I-/. &ua5ei I-c. ET0 I-

CounicationD SMSC 6ia SMPP 63.!



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ulfilentDa. 0ricsson I-

/. &ua5ei I-c. ET0 I-

Custoer careD C"M 'PI

Phase ! Micro4segment daily prepaid campaignsMicro*segent profiles created /ased on daily aggregated data fro 09 i.e. usage andrecharge data of prepaid su/scri/ers. aily% 5ee(ly and:or onthly capaigns designed/ased on these profiles and real*tie /onus fulfilent to I-.

'dditional Modules!

InTelestageTM$no5ledge BaseInTelestageTMProfiler

InTelestageTMMar(eting Manager

e$ integration!ata sourceD 09

The InTelestageTMsoft5are odules 5ill /e deployed in , phases as stated a/o6e /ut thehard5are and 3rdparty soft5are 5ould need to /e ipleented in Phase 1 to ensure asooth transition to Phase ,. The hard5are 5as si=ed /ased on the /elo5 assuptions.

The hard5are can /e reconfigured according to finali=ed scope 5ith Vinaphone.


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#V+%VI+D #" P%#P#S+ IT+E+ST'F+;

C'MP'IF M''F+M+T S?ST+M V/

The InTelestageH range of capaign products for o/ile net5or( operators has for yearsnot only satisfied the gro5ing need for specialised anageent of the su/scri/ers8 /ase%/ut also has to a large e7tent set the ar( for others to follo5.

Since the introduction of InTelestageH Loyalty Ser6er in ,))3% the InTelestageH product*range has e7panded to co6er a 6ariety of functional areas and interfaces.

Based on our e7perience% InTelestageH Capaign Manageent Syste ?CMS@ Version 6er6ie5

The follo5ing diagra descri/es InTelestageH CMS coponents and their ad6anced inter*

connecti6ity. The data used in the analysis process is used in a series of processes thatrefine it and eploy it in proacti6e loyalty ar(eting.

-oteD The /elo5 diagra is a typical Capaign Manageent Syste ?CMS@ deployent.The actual deployed interfaces 5ould /e reaffired upon detail analysis of Vinaphone8snet5or( infrastructures in place.

Phase 1D "eal*tie prepaid capaigns

"eal*tie capaigns for prepaid custoers /ased on real*tie e6ents ?i.e. recharge

e6ents@ fro I- and real*tie /onus fulfilents to I-.



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Phase ,D Micro*segent daily prepaid capaigns

Micro*segent profiles created /ased on daily aggregated data fro 09 i.e. usage andrecharge data of prepaid su/scri/ers. aily% 5ee(ly and:or onthly capaigns designed/ased on these profiles and real*tie /onus fulfilent to I-.

,.! InTelestageTM"eal*tie Mar(eting Manager

Business Logic Systes has de6eloped InTelestage "eal*Tie Mar(eting Manager as asolution for o/ile net5or( operators 5ho ai at stiulating the usage le6els of their

su/scri/ers /y offering the real*tie interaction and real*tie re5ards /ased onsu/scri/er acti6ity in the net5or(.

The o6erall /usiness ad6antages of the application include the fact that InTelestage "eal*Tie Mar(eting ManagerD

Launches ultiple capaigns on the sae or distinct ser6er

achines

Sends capaign offer% reinder or re5ard notifications in real*tie



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-3-.-. Time regularisations

The su/scri/ers8 eligi/le e6ents happen to arri6e late fro the o/ile operator8s platfor.Let us ta(e the e7aple of a capaign ending on the 1stof ece/er% at ,3D;D;. The

e6ents are counted for the respecti6e capaign until ,3D;D;. In case an e6ent ta(esplace /efore ,3D;D; /ut it arri6es late% only after that tie% fro the o/ile operator8s

platfor% "eal*Tie Mar(eting Manager 5ill consider it% ho5e6er% in the capaign.

This is a great ad6antage for a o/ile operator% as the capaign can run correctly%

irrespecti6e of little tie incon6eniences.

-3-.- "iltering eligile e&ents

Su/scri/ers can ualify for a re5ard during a capaign /ased on their e6ents in thenet5or(. Mo/ile operators can choose to apply filters on those e6ents. >f course% thesesettings need to /e esta/lished /efore a capaign /ecoes acti6e% in order not to affectthe correctitude of the respecti6e capaign. or e7aple% o/ile operators can choose to

re5ard only the e6ents that ta(e place on specific days of the onth or of the 5ee(% oron specific hours of the day. They can also choose to re5ard their su/scri/ers only for thee6ents that fall into a specific tariff plan.

The su/scri/ers can also /e re5arded forD

The 6alue of their e6entsJ depending on the e6ent% the 6alue

can represent a duration for calls% a nu/er for theSMS:MMS% or a oney 6alue for recharges.

The su of their e6entsJ the su of the su/scri/ers8 e6ents is

ta(en into consideration for the re5arding process.

The count of their e6entsJ the su/scri/ers8 e6ents are counted

and the counter can /e reset daily% 5ee(ly or onthly.

'ny co/ination of these three re5arding filters can /e ade through ultiplesiultaneous InTelestage "eal*Tie Mar(eting Manager capaigns.

-3- %eal4time re$ards

InTelestage "eal*Tie Mar(eting Manager is definitely specialised in efficiently applyingre5ards to the su/scri/ers% /ased on their eligi/le e6ents during an ongoing capaign.

The ost iportant fact a/out re5ards is that they are applied to the su/scri/ers in real*tie.

epending on the o/ile operator8s choice and platfor capa/ilities% the /onuses thatcan /e a5arded to the su/scri/ers can consist ofD

Credit

SMS /undles

MMS /undles

"ing*/ac( tones

Bonuses can /e applied only once% for the su/scri/er8s first e6ent only% or for each of thesu/scri/er8s e6ent. The /onus 6alue can 6ary depending on se6eral criteriaJ there can /e

6alue e7ceptions on a specific date% on a specific day of the onth or of the 5ee(% or at aspecific hour.

-3--. %e$ards thresholds

'fter applying filters to the su/scri/ers8 eligi/le e6ents in a capaign% o/ile operatorscan set create% odify and delete the criteria that trigger the granting of a re5ard.



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The re5ards can /e granted 5hene6er a threshold is attained. The re5ard thresholds can/e of the follo5ing typesD

i7ed 6alues

rater or eual than N

Less than N

Inter6al

'ny 6alue

or each

or e7aple% the o/ile operator chooses to offer re5ards to su/scri/ers for theirrecharges that e7ceed O. The re5ards can /e calculated as a fi7ed 6alue ?a certain

aount granted on each e6ent@ or as a percentage of the aount of the e6ent thatgenerated the /onus a5ard.

Bonus threshold settings

-3-2 Campaign notifications

9hen eploying InTelestage "eal*Tie Mar(eting Manager% o/ile net5or( operators

/enefit fro the iportant ar(eting ad6antage of sending personalised notifications tothe eligi/le su/scri/ers of a capaign. The users of the solution need to copose aessage te7t in a specific language.

-3-2-. otification types

The notifications sent to the su/scri/ers can /e of se6eral types% to suit the needs of ao/ile operator during cople7 capaigningD

#ffer notifications 5hen su/scri/ers are infored of the

capaign offer% also called /roadcast notifications. The offernotifications can also /e sent /efore the start date of acapaign% in case the capaign is already acti6e% to prepare

the su/scri/ers and call their attention to the capaign offer/efore the capaign has actually started.



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9onus notifications 5hen the su/scri/ers are offered a

re5ardJ also called re5ards notifications. The /onusnotifications /enefit fro acros% 5hich ena/le personalisedessages.

%eminder notifications 5hen the su/scri/ers are reinded

of the o/ile operator8s offer. ' list of su/scri/ers is uploaded

using the application 4I% /ut only those su/scri/ers on the list5ho ha6e not recei6ed a /onus yet 5ill /e sent a reinder

notification.

-3-2- Personalised messaging

's personalised essages are iportant to acuiring custoer loyalty% in InTelestage

"eal*Tie Mar(eting Manager% notifications are configura/le and can /e custoisedaccording to the capaign reuireents.

In the te7t of the /onus notifications the solution users can choose to insert acros%5hich ena/le the sending of a custoised essage to its recipient. Thus% su/scri/ers 5ill

recei6e notifications that can contain soe or all of the follo5ing personalised detailsD/onus date% /onus e7piry period% /onus type% /onus% 6alue% capaign start date andcapaign end date.

or e7aple a su/scri/er can recei6e the follo5ing essageD &elloQ ou ha6e recei6edO1) on 1,.1).,)1) for your recharges in the Bonus R capaign. ou can spend there5ard on calls until 1,.1,.,)1). Than( you for using our net5or(Q

a

Notifications settings

-3-2-2 Multilingual notifications

's an ad6antage of the solution% o/ile operators can copose essages in a 6ariety oflanguages% also /eing a/le to change the notification language for e6ery capaign.

' 6ery iportant feature of InTelestage "eal*Tie Mar(eting Manager is that se6eral offeressages can /e sent 5ithin the sae capaign. The sae essage can ha6e ultiple

translations% and can /e sent to the su/scri/ers according to their preference.



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,. InTelestageTM"e5ard Manager

The InTelestageH "e5ard Manager pro6ides the integration interface to the re5arding

platfors e.g. I-. It allo5s re5arding thresholds /e defined for the targeted segents

5ith different re5arding rule configure to coplete the loyalty schee. List of re5ardingparaeters are a6aila/le to ena/le the operator to ha6e fle7i/ility to define the re5ardcriteria /ase on their reuireents.

,.2 InTelestageTM"elationship Manager

InTelestageTM"elationship Manager pro6ides the integration interface to thecounication platfors e.g. SMSC. Counications are used to send standard orpersonalised essages relating to a Capaign to the custoers in a Population. Thecounication 6ia SMS can /e the purpose of the Capaign itself or an introduction tothe Loyalty Schee that is also a part of the Capaign.

Moreo6er% the call scripts capa/ilities of the InTelestageH CMS 5ill ena/le contact centresto interact 5ith su/scri/ers indi6idually% proposing ne5 ser6ices to the in a custoised%

personalised anner. Call centres8 acti6ity can thus /e significantly ipro6ed.

,.+ InTelestageTMCapaign "eporter

'n effecti6e capaign anageent relies on the possi/ility to analyse its efficiency andthe results returned at each stage of the capaign. 'nalysis includesD

nu/er of custoers targeted /y the capaign%

nu/er of custoers responding%

nu/er of re5ards gi6en per each capaign%



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re5ards type and 6alue

Campaign report

InTelestageH CMS has /een pro6ided 5ith a special odule eant to onitor capaignar(eting acti6ities% to ensure sooth running of the capaign. The odule is theCapaign Monitoring Tool. Belo5 you can see the Capaign Monitoring Tool interface.

Campaign Monitoring Tool

Via Capaign Monitoring Tool% you can o6ersee the follo5ing processes included incapaigning related to capaignsD

ate and status of the capaign

Start:end date tie% and tie units related to the capaign

The capaign8s tas(s schedule% 5ith detailed insights related tosegentation% re5ards% e7port acti6ities% e7ternal processes?connection to third*party applications@% feed/ac(



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Tas( paraeters naely% the tas( nae% tas( status% priority%

schedule:e7ecution date and priority

,.< InTelestage

TM

$no5ledge BaseThe InTelestageH CMS uses the data residing in the ser6ice pro6ider8s platfor. The

intelligence on the su/scri/ers is e7tracted and stored in our $no5ledge BasesJ fro thisrepository% CMS dra5s the profiles necessary for deploying the loyalty capaigns.

Custoers can recei6e notifications related to ser6ice pro6ider8s capaigns% such as/etter tariff plans% loyalty point /onuses or other /onuses and re5ards.

Counication is carried out through the dedicated SMS channels 5hich ensure thatthe operator addresses the su/scri/er in a personalised 5ay.

To pro6ide ad6anced security settings to the application% the InTelestageH CMSapplication is split into t5o des(tops designed to /e used /y the applicationadinistrator and the application user.

,.; InTelestageTMProfiler

-1-. Segmentation and Profiles Management

InTelestageH CMS represents the ans5er to a 6ital ar(eting issueD capaigning issignificantly ore successful 5hen deployed on specific custoer segents and profiles.

InTelestageH CMS is pro6ided 5ith ad6anced profiling featuresJ the application drillsdo5n into the custoers8 /ase% e7tracts data according to the specified criteria and

groups it into 6ie5sJ after5ards% the data is further refined according to segentationrules in order to e7tract the desired segents. There are t5o types of su/scri/er profilesipleented in InTelestageH CMS predefined and custoised.

CMS segmentation rules

-1- Predefined profiles

Custoer profiling allo5s operators to engage in proacti6e ar(eting in order to increasecustoer retention and profita/ility. InTelestage Profiler8s predefined profiles can /e used



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to identify a 6ariety of custoer types including /ad de/t% ser6ice igration and upsellingJ custoer /eha6iour is thus easier to identify% classify and understand.

&ere are soe e7aples of predefined profiles a6aila/le in InTelestage ProfilerD

4nprofita/le Su/scri/ers ?for e7aple% depending on usage@

Standard Profita/le Su/scri/ers ?for e7aple% depending on usage@

&igh Profita/le Su/scri/ers ?for e7aple% depending on usage@

Top Profita/le Su/scri/ers ?for e7aple% depending on usage@

'cti6e Su/scri/ers

Inacti6e Custoers

Custoers 5ho are t5o 5ee(s a5ay fro credit e7piry

-1-2 Customied profiles

If predefined custoer profiles do not suit the operator8s o6erall tendencies of the

custoers8 /ase% additional profiles and segents can /e dra5n. The user can use sipleprocedures and intuiti6e 5i=ards to dra5 the profiles according to a nu/er of specifiedcriteria.

LOYALTY Suite Customising the segmentation rules

,.1) InTelestageTMMar(eting Manager

-.:-. Campaigns Management

The InTelestageH CMS is designed to carry out ad6anced loyalty and ar(etingcapaigns. Capaigning is set to target specific custoer segents and profiles% 5hich

ena/les to dispatch personalised ar(eting essages 5ith increased ipact to

su/scri/ers. 'ny capaign starts after the process of gathering and analysing dataJ/ased on the results% the user selects the edia channels% the capaign duration% typesof /onuses and others.



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In InTelestageH CMS V


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InTelestageCampaign workflow and i ts stages

The capaign 5or(flo5 has /een designed to include features that ena/le the user toperfor se6eral operations right fro the 6ery interface. i6en the application8s odular

structure% these operations ay 6ary% depending on the ipleentation. The standardfeatures include the operations descri/ed in the follo5ing sections.

efine

The efine8 option ena/les the user to define the capaign details. These include nae%purpose ?a /rief description of the capaign@% icon ?for facile identification@% capaignstart:end date% as 5ell as feed/ac(% associated docuents and user access rights.

Segmentation

The Segentation8 feature ena/les the user to select the capaign target /y adding

pre6iously defined custoer profiles in the capaign% for increased ar(eting ipact. 'siple chec(*/o7 enu assists the user% 5ho siply has to chec( the desired ar(eting

target.

Eoyalty Scheme

Loyalty Schee8 is used for configuring specific loyalty*/ased acti6ities% such as cycles?tie fraes for e6ents@% reward types% formulas?eployed 5hen loyalty points aregranted /ased on user consuption paraeters@% calculated views.

-.:-2 E#?'ET? schemes management

The InTelestageH CMS V


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Deployed

New

Withdrawn fornew

customers

Not yet

deployed

Withdrawn

New version of the

loyalty scheme

Progress of the

same version of theloyalty scheme

Legend

The flow of loalt scheme versions through all their states

The targeted custoer segent to 5hich a loyalty schee is addressed can /e identifiedusing custoer profiles% capaigns% custoer groups and anual selection.

InTelestageH CMS V< allo5s you define different rules for the capaigns. 4sing Cyclic rules%

/onus*a5arding points are calculated on a cyclic /asis and the /onuses are a5arded according tothe points accuulated at the end of the cycle. 4sually% a cycle is eual to a day% /ut it can also /e

set to other periods% such as days% 5ee(s% uarters or years.

Predefined campaigns

InTelestageH CMS is deli6ered 5ith a nu/er of /uilt*in% predefined capaigns% 5hich

co6er a large area of ar(eting goals. Capaigns% in InTelestageH CMS% are carried outper segents of custoers identified through a profile. Through its dedicatedcounication channels ?SMS@% the capaign is sure to hit /ull8s eye and get a7iuresponse rates fro targeted su/scri/ers. Loyalty capaigns can /e operated for specificperiods% for specific ser6ices% against specific tariff plans or other paraeters% thusallo5ing treendous fle7i/ility.

The capaign 5or(flo5 ena/les the user to de6ise the logical structure of the capaign.' 5or(flo5 consists of stages% 5hich represent the steps follo5ed in the succession of thecapaign /uilt on the counication channels.

' capaign needs a good anageent to /e a success. The capaigning odule allo5s

you to set the capaigns and their place in the ar(eting plan so you can coordinate thecounications 5ith the targeted custoers.

Customised campaigns



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The capaigns deli6ered 5ith InTelestageH CMS can /e easily custoised to suit theoperator8s needsJ oreo6er% ne5 capaigns can /e dra5n for specific ar(eting

purposes% for segents or su/*segents that reuire additional or special loyalty policies.

The user can 6ery easily de6ise and run ar(eting capaigns 6ia the easy and intuiti6e

capaign 5or(flo5. The dedicated counication channels SMS can /e used todeli6er the ar(eting essage to the su/scri/ers% ensuring high responsi6e rates andinteracti6e capaigning. The capaigning odule8s ad6anced features allo5 the stagesof the capaign to /e easily introduced% onitored% attached a teplate and e6ensiulated% to ensure sooth running of the capaign.



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2 T+Cpen 'rchitecture'll Business Logic Systes8 applications ha6e /een designed to /e I- and Billing platfor

independent. &o5e6er different I- and Billing platfors 5ould ha6e different interfacereuireents therefore this is not a standard interface. >ur /usiness relies on our a/ilityto integrate uic(ly and cost effecti6ely 5ith a 5ide 6ariety of third*party platfors. >uropen architecture ensures that integration capa/ility and fle7i/ility is achie6ed as uch aspossi/le% reducing the need for any odification 5ithin the third party platfor.

Business Logic Systes Ltd. has considera/le ser6ice pro6iders platfor integration andpro#ect anageent e7pertise% 5hich is focused on ensuring the ris(*free ipleentation

of our products on a glo/al /asis.

InTelestageH a(es use of industry standard hard5are architecture and is designed to/e /oth scala/le and cost effecti6e. The syste ay reuire the use of one or oreser6ers depending on the si=e of the syste and the eans of deli6ering the analysis tothe des(top.

>ur solution can /e scaled for net5or(s ha6ing fro ere thousands to illionssu/scri/ers and is custoised for each custoer depending on the ipleentationconditions.

Basic description of the locali!ation in tpical implementations



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3., >perating 0n6ironentThe InTelestageH syste 5as ade using Microsoft .-0T technology and Ser6ice

>riented 'rchitecture ?S>'@% ipleented /y 9e/ Ser6ices. S>' represents an e6olution

of pro6en soft5are architectural principles coonly ipleented in o/#ect*orientedsystes. The entire core of the applications 5as de6eloped in Microsoft Visual CU.

The data/ase relies on Microsoft SKL Ser6erH ,))


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'rchi6e old syste data

ata /ac(up facility

Syste roll/ac( feature

3. Security and user adinistration

Syste adinistrators can easily create specific user types as reuired for different/usiness processes and allocate specific des(tops to users. 'ccess to the syste is

restricted /y a co/ination of user identification and pass5ord. >nly a systeadinistrator can create users and odify user inforation. 'dditional security and

reporting facilities trac( user login sessions and other e6ents.

Syste adinistrators control the entire syste fro a single dynaic adinistration

des(top. The adinistration des(top pro6ides all the necessary tools to set up users andto assign specific des(tops to groups of users. The adinistration des(top also pro6idesthe controls for adinistering syste access and security. es(tops are controlled on a

per*user /asis 5ith login and pass5ord controls. 'll des(top logic and access security isstored on the core data/ase. Login and other e6ents are trac(ed for additional reportingand security.

The co/ination of dynaic des(tops and centrali=ed /usiness logic pro6ides unliiteddesign fle7i/ility. 0ach dynaic des(top is pu/lished into a copressed and encrypted

for and pu/lished in the core data/ase. 9hen a user logs into the ser6er one or orepu/lished des(tops are transitted to the des(top application and cached% in the sae

5ay as a /ro5ser caches 5e/ pages. >nce the des(tops are cached% connection to thecore data/ase is no longer reuired% optiising the ser6er8s resources and reducinglicensing costs.

'dditional security and reporting facilities trac( user login sessions and other e6ents. The

syste adinistrator controls the entire syste fro a single dynaic adinistrationdes(top. The adinistration des(top pro6ides all the necessary tools to set up users andto assign specific des(tops to groups of users.

The process of creating users and assigning the des(tops is siple and intuiti6e. ' #seravigatoris used for na6igating around user hierarchies and also for adding% editing anddeleting users and their details% and to assign des(tops to the.



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"ssigning desktops to users

3.2 ata archi6ingTo increase perforance and to control the data/ase augentation% the InTelestageHCMS can archi6e the data. This ensures a high a6aila/ility of operational data 5hilereducing the deand for storage space and the associated costs. &o5e6er% 5hen needed%the archi6ed inforation can /e easily reco6ered and reloaded into the operational

syste. This 5ay% InTelestageH CMS pro6ides a high le6el of data a6aila/ility for theonline operations and a long*ter history of the e6ents% all at a lo5 financial and dis(

cost.

or e7aple% InTelestageH CMS can archi6e all the data for the transactions older than

2) days% 5hile aintaining the possi/ility to access the 5hene6er reuired 5hilst sa6ingstorage space.

3.+ Bac( up and roll/ac(

InTelestageH CMS Version < odules feature /ac(up facilities to pre6ent data loss% for

e7aple in case of hard5are failure. In addition% a roll/ac( feature helps reco6ering thesyste in case of a#or errors or syste failure. The roll/ac( feature ensures that incase of a#or errors% the syste can /e uic(ly restored to a pre6ious state. 'fterapplying the roll/ac( procedure% the syste can process again the inforation stored inthe data/ase% ensuring 1))W functionality.

In order to pre6ent data loss due to hard5are failure% InTelestageH CMS featuresad6anced /ac(up facilities. In addition% a roll/ac( feature helps reco6ering the syste incase of a#or errors or syste failure.

In case of a#or errors% the roll/ac( feature ensures that the syste can /e uic(lyrestored to a pre6ious state. 'fter the roll/ac( procedure% the syste can process again

the inforation stored in the data/ase% ensuring that operations are carried out properly.

These features help to a(e the tas(s and responsi/ilities of syste adinistrators a lot

easier siply /ecause they do not ha6e to resort to the >perating Syste /ac(up andrestore tools.

3.< Interfaces to Third Party Systes

'd6anced design and integration features render InTelestageH Mar(eting Manager easy

to /e integrated 5ith other third party platfors for data source loading% counication%

re5arding and to present the capaign inforation through a front end 4I to supportcustoer ser6ice operation.



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3 C#MP'? P%#"IE+ H %+"+%+C+Sounded in 1;;


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6


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6-.-3 Communication H "ulfilment Ser&er ( units)

The Central Processing 4nit ?CP4@ and "ando 'ccess Meory ?"'M@ reuireents forthe InTelestage 'pplication ser6ers are displayed in the ta/le /elo5D

System Configuration

Processor?s@D , Intel dual core Reon at 3 &=

"ando 'ccess Meory ?"'M@D < B

& ,Y1!2 B S'S 3 dis(s 1)))) rot:in

?as specified in 'ppendi7 B@

., 3rd party soft5are reuireents

This section descri/es the soft5are reuireents for the InTelestage ipleentations for

the proposed hard5are.

6--. ataase ser&er (. Ser&er)

#perating System (#S)!Microsoft 9indo5s ,))< Ser6er ", Standard 0dition 2!/its 6ersion R2!.

ataase Ser&er!Microsoft SKL Ser6er ,))< 0nterprise 0dition 5ith the latest ser6icepac( 2! /its edition R2!.

6-- InTeleStage 'pplication H Communication ser&ers (6ser&ers)

#perating System (#S)!Microsoft 9indo5s ,))< Ser6er Standard

ataase Ser&er!Microsoft SKL Ser6er ,))< Standard 0dition 5ith the latest ser6icepac(

.3 etail configuration

6-2-. ataase Ser&er (. unit)

,ardware Specification for ata/ase server

9E 8/: CJ 9E'+ System

Ser&ers &P Proliant BL2


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Memory 2! B

Internale&ices

, 7 3)) B 1$ S'S 3 V*">M ri6e

"C card C interface to the 0V' !1))

6-2- 'pplication Ser&ers (6 units)

9E 3/: CJ 9E'+ System

Ser&ers &P Proliant BL!


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6-2-3 S$itches

&P Storage9or(s !:12 S'- S5itch ?i/re channel s5itch@

&P ProCur6e S5itch ,

InTelestage CLM Solution Proposal for Vinaphone

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