Intel Confidential 1 Prepare this presentation according to your audience - you may delete slides from this presentation as necessary You may NOT edit.

1

Intel Confidential

Prepare this presentation according to your audience - you Prepare this presentation according to your audience - you may delete slides from this presentation as necessarymay delete slides from this presentation as necessary

You may You may NOTNOT edit performance graphs / charts / messages edit performance graphs / charts / messages from any performance slide in the presentationfrom any performance slide in the presentation

You may add non-benchmark slides as long as they have You may add non-benchmark slides as long as they have been approved by legal for use with your intended audiencebeen approved by legal for use with your intended audience

Any presentation derived from these slides must include the Any presentation derived from these slides must include the legal notice provided on slide 6legal notice provided on slide 6

Items to consider while using this presentation:

READ THIS FIRSTREAD THIS FIRST

REMOVE THIS SLIDEREMOVE THIS SLIDE

2

Intel Confidential

Internal Slide OnlyInternal Slide Only please remove prior to customer distribution and discussionplease remove prior to customer distribution and discussion

Shelf Life: Shelf Life: 5/15/06 – 9/30/06 5/15/06 – 9/30/06

Owner: Steph Grisafi/Owner: Steph Grisafi/Ivonne PerrigIvonne Perrig

Target audience: Target audience: OEMs, Retailers, ChannelOEMs, Retailers, Channel

Objective: Objective: This presentation is a training package to inform and educate This presentation is a training package to inform and educate OEM, Retailer & Channel customers under NDA about the latest capabilities OEM, Retailer & Channel customers under NDA about the latest capabilities added to Intel® Viiv™ technology-based PCs(1.5 release) and ecosystem. added to Intel® Viiv™ technology-based PCs(1.5 release) and ecosystem. 

Usage: Usage: This presentation contains Intel Confidential information. An NDA is This presentation contains Intel Confidential information. An NDA is

required to share these foils.required to share these foils.

Speaker notes: Speaker notes: intended for internal use onlyintended for internal use only

Refresh Changes Guidelines: Refresh Changes Guidelines: – If this content has had a minor refresh, the changed content will have a “yellow triangle” in the If this content has had a minor refresh, the changed content will have a “yellow triangle” in the

upper right corner and the changed text will be highlighted in “Red”. Please delete the triangle upper right corner and the changed text will be highlighted in “Red”. Please delete the triangle

and fix the font before presentingand fix the font before presenting..

3

Intel Confidential

IntelIntel®® Viiv™ Technology Viiv™ TechnologyConsumer BenefitsConsumer Benefits

* Remote may be sold separtatelyl* Remote may be sold separtatelyl

CONTROLCONTROL of Digital of Digital Entertainment Entertainment

SIMPLESIMPLE Enjoyment of the Latest Enjoyment of the Latest Digital EntertainmentDigital Entertainment

Simple SHARING of Digital Content

30 Second Pitch30 Second Pitch

Please remove this slide if giving the 30 minute Please remove this slide if giving the 30 minute pitchpitchNote: this is not to be used as consumer messaging

4

Intel Confidential

IntelIntel®® Viiv™ Technology Viiv™ TechnologyConsumer BenefitsConsumer Benefits

* With Intel* With Intel® ® Quick Resume Technology Drivers enabledQuick Resume Technology Drivers enabled** Remote may be sold separately** Remote may be sold separately

CONTROLCONTROL of Digital Entertainment of Digital Entertainment • Control, organization and enjoyment of music, Control, organization and enjoyment of music,

movies and photos through a simple UI and movies and photos through a simple UI and remote**remote**

• New online, digital entertainment services New online, digital entertainment services verified with Intelverified with Intel®® Viiv™ technology Viiv™ technology

SIMPLESIMPLE Enjoyment of the Latest Digital Entertainment Enjoyment of the Latest Digital Entertainment• Access to new online entertainment servicesAccess to new online entertainment services• Turn PC on and off quickly, like a DVD player*Turn PC on and off quickly, like a DVD player*• Can help setup a home network & add a device Can help setup a home network & add a device

to that network to that network

Simple Simple SHARINGSHARING of Digital Content of Digital Content• Consumers can share digital files with friends Consumers can share digital files with friends

and family from the comfort of the couchand family from the comfort of the couch• Share content stored on the PC with verified Share content stored on the PC with verified

devices around the housedevices around the house

3 Minute Pitch3 Minute Pitch

Please remove this slide if giving the 30 minute Please remove this slide if giving the 30 minute pitchpitch

NEW!

NEW!

Presenter’s NamePresenter’s NamePresenter’s NamePresenter’s Name

Intel Confidential

IntelIntel®® Viiv™ Technology Viiv™ Technology

2H’06 Overview2H’06 Overview

IntelIntel®® Viiv™ Technology Viiv™ Technology

2H’06 Overview2H’06 Overview

6

Intel Confidential

Legal InformationThis presentation does not contain final IntelThis presentation does not contain final Intel®® Viiv Viiv™™ technology marketing messaging; technology marketing messaging; content should not be used to create marketing messaging.content should not be used to create marketing messaging.

Unless otherwise noted, all products and services included in this presentation are Unless otherwise noted, all products and services included in this presentation are shown as examples of the kinds of products and services that the Intel Viiv Technology shown as examples of the kinds of products and services that the Intel Viiv Technology program could include; these examples should not be construed as an endorsement of program could include; these examples should not be construed as an endorsement of Intel or the Intel Viiv Technology program Intel or the Intel Viiv Technology program

1 1 Intel network setup software currently requires a verified router and DHCP (“Always Intel network setup software currently requires a verified router and DHCP (“Always On”) or PPPoE broadband connectivity protocols. Check router and your current ISP On”) or PPPoE broadband connectivity protocols. Check router and your current ISP specifications before purchasing. Verified devices and services will vary, and content specifications before purchasing. Verified devices and services will vary, and content restrictions may apply. Wireless and network performance varies with specific restrictions may apply. Wireless and network performance varies with specific hardware and software configurations, usage, and environmental interference. Use a hardware and software configurations, usage, and environmental interference. Use a wired connection for improved performance with video and other media. May require wired connection for improved performance with video and other media. May require TV tuner card and/or remote which may be sold separately. Instant on/off feature works TV tuner card and/or remote which may be sold separately. Instant on/off feature works after initial boot, when activated. See www.intel.com/go/viiv_info for more information.after initial boot, when activated. See www.intel.com/go/viiv_info for more information.

^ ^ Remote may be sold separatelyRemote may be sold separately‡ ‡ Requires TV tuner cardRequires TV tuner card

* * Other names and brands may be claimed as the property of others.Other names and brands may be claimed as the property of others.

¥ ¥ After initial boot, when activated.After initial boot, when activated.

Intel processor numbers are not a measure of performance. Processor numbers Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor differentiate features within each processor family, not across different processor families. See http://www.intel.com/products/processor_number for details. families. See http://www.intel.com/products/processor_number for details. ©2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Leap Ahead, the Intel ©2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Leap Ahead, the Intel Leap Ahead logo, Core, Pentium, Intel Viiv, and the Viiv logo are trademarks or Leap Ahead logo, Core, Pentium, Intel Viiv, and the Viiv logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States or registered trademarks of Intel Corporation or its subsidiaries in the United States or other countries. other countries. 311299-001311299-001

7

Intel Confidential

Important Note to ReadImportant Note to Read

Intel® Viiv™ technology verified devices are Intel® Viiv™ technology verified devices are expected to become available later this yearexpected to become available later this year

Some usage models, like remoting and Some usage models, like remoting and network/device set up, described in this network/device set up, described in this presentation are dependent on the availability of presentation are dependent on the availability of verified devicesverified devices

Not all of the usage models in this presentation Not all of the usage models in this presentation are dependent upon verified device availabilityare dependent upon verified device availability

Messaging included in this presentation is not Messaging included in this presentation is not designed for use with consumersdesigned for use with consumers

8

Intel Confidential

AgendaAgenda

– Intel® Viiv™ technology OverviewIntel® Viiv™ technology Overview

– Intel® Viiv™ technology-based PCsIntel® Viiv™ technology-based PCs

– Product Requirements Product Requirements

– New Capabilities New Capabilities

– Intel® Viiv™ technology Verified DevicesIntel® Viiv™ technology Verified Devices

– Intel® Viiv™ technology Verified Services & ApplicationsIntel® Viiv™ technology Verified Services & Applications

– Support for Selling Intel® Viiv™ technologySupport for Selling Intel® Viiv™ technology

– SummarySummary

9

Intel Confidential

What is Intel® Viiv™ technology Program?What is Intel® Viiv™ technology Program?

Intel® Viiv™ technology based PCs^̂

Intel® Viiv™ technology verified devices11

Intel® Viiv™ technology verified services &

applications

PCs, services and connected devices delivering an PCs, services and connected devices delivering an

enhanced entertainment experienceenhanced entertainment experience

PCs, services and connected devices delivering an PCs, services and connected devices delivering an

enhanced entertainment experienceenhanced entertainment experience

10

Intel Confidential

Up Close: Intel® Viiv™ technology-based PCUp Close: Intel® Viiv™ technology-based PC

Intel® Viiv™ technology based PCs^

11

Intel Confidential

Form FactorsForm Factors

All in OneAll in One

TowerTower

CE – PCCE – PC

Small Form FactorSmall Form Factor

Variety of form factors to fit any lifestyleVariety of form factors to fit any lifestyle ^̂

12

Intel Confidential

IntelIntel®® Viiv™ technology-based PCs Viiv™ technology-based PCs PC RequirementsPC Requirements

* Other names and brands may be claimed as the property of others* Other names and brands may be claimed as the property of others

IntelIntel®® Viiv™ Media Server Viiv™ Media Server

IntelIntel®® Hub Connect Technology Hub Connect Technology

Windows* XP Media Center Edition 2005 Operating SystemWindows* XP Media Center Edition 2005 Operating System

IntelIntel®® Quick Resume Technology Quick Resume Technology

IntelIntel®® PRO Client LAN PRO Client LAN (82562 or 82573V/L)(82562 or 82573V/L)

Dual Core Dual Core ProcessorProcessor

Chipset & Chipset & DriversDrivers

Intel® Viiv™ Intel® Viiv™ SoftwareSoftware

IntelIntel®® Express Chipset Express Chipset Family 945G/P, Family 945G/P,

955/975X, G/P965 + 955/975X, G/P965 + ICH7-DHICH7-DH

Intel® Express Intel® Express Chipset Chipset

Family 945GT, 945GMFamily 945GT, 945GM + ICH7-MDH + ICH7-MDH

IntelIntel®® High Definition Audio High Definition Audio (≥5.1 audio jacks & audio codec)(≥5.1 audio jacks & audio codec)

IntelIntel®® Matrix Storage Technology Matrix Storage Technology (NCQ SATA Drive)(NCQ SATA Drive)

Additional Additional RequirementsRequirements

NEW!

NEW!

IntelIntel®® Express Express Chipset Family 975X, Chipset Family 975X,

G/P965 + ICH7-DHG/P965 + ICH7-DH

Comin

g

Comin

g

Soon!

Soon!

13

Intel Confidential

IntelIntel®® Viiv™ Technology Viiv™ TechnologyPC CapabilitiesPC Capabilities

Digital Entertainment…SimplifiedDigital Entertainment…Simplified• Instant on/off Instant on/off (after initial boot when activated) (after initial boot when activated) • Simple navigation to online servicesSimple navigation to online services• Enables smaller / quieter systemsEnables smaller / quieter systems• Can help with setup of network and devicesCan help with setup of network and devices11

High Definition Home EntertainmentHigh Definition Home Entertainment• Advanced performance with an Intel dual-core processor Advanced performance with an Intel dual-core processor

allows for multiple usages across multiple usersallows for multiple usages across multiple users• Up to 7.1 surround sound for an incredible home theater Up to 7.1 surround sound for an incredible home theater

experienceexperience• 1080p/i support for stunning HD video playback1080p/i support for stunning HD video playback

Access to Your EntertainmentAccess to Your Entertainment• Online services providing access to the latest Online services providing access to the latest

blockbuster films & music hitsblockbuster films & music hits• While one person enjoys a movie, another can view home While one person enjoys a movie, another can view home

videos stored on the PC in another room…all from the videos stored on the PC in another room…all from the same PCsame PC11

Home Entertainment…Goes Digital with Intel® Home Entertainment…Goes Digital with Intel® Viiv™ technology-based PCsViiv™ technology-based PCs

*Not intended for consumer messaging*Not intended for consumer messaging*Not intended for consumer messaging*Not intended for consumer messaging

14

Intel Confidential

NEW!NEW!

Intel® Viiv™ Technology Intel® Viiv™ Technology Based on the Latest High Performance PlatformBased on the Latest High Performance Platform

Multi-core optimized

shared cache

High performance

dual core processor

Significant video

enhancements

New Intel Graphics with advanced 3D

Advanced digital display

support

Industry leading gaming & productivity

Better storage &

data protection

Quieter & lower power

PCs

Comin

g

Comin

g

Soon!

Soon!

15

Intel ConfidentialIntelIntel®® Viiv Viiv™™ Technology Technology with Intel Corewith Intel Core™™2 Duo Processor2 Duo Processor

Intel® Core™ 2 Duo Processor: Performance-tuned for high definition entertainment

• Drives multitasking like never before with incredible system responsiveness when running multiple media streams with Intel Media Server and multiple applications at the same time

• 2X the execution throughput for video, 3D gaming and multimedia applications with Intel® Advanced Digital Media Boost

• Delivers an incredibly intense gaming experience with performance for increasedphysics for more realistic simulations

• Lower power consumption enables smaller, quieter PC designs suitable for a variety of locations and lifestyles1

Intel® 965 Express Chipset: Captivates the senses with high definition entertainment

• Enhanced video playback with sharper images and precise color control with Intel® Clear Video Technology

• Enhanced TV viewing of picture-in-picture2 functionality with dual tuner support

• Crystal clear digital video and audio streams to A/V equipment from one cable with built-in support for HDMI

Up to 40% performance increase & over 40% more energy efficiency1

1 When compared to the Intel® Pentium® D processor 960. Performance measured using SPECint* rate base2000. Actual performance may vary. Energy efficiency based on Thermal Design Power (TDP) measurement. See http://www.intel.com/performance for more information.2Requires supporting TV tuner

Comin

g

Comin

g

Soon!

Soon!

16

Intel Confidential

1.371.54

1.39

1.00 1.00 1.00

0.00

0.50

1.00

1.50

2.00

Photoshop* CS After Effects* 6.5 LAME* MP3 3.978

No

rma

lize

d to

Inte

l® P

en

tium

® D

Pro

cess

sor

95

0(2

x2M

B L

2 C

ach

e, 3

.40

GH

z, 8

00

MH

z F

SB

).

Digital PhotoDigital Photo Video EffectsVideo Effects MP3MP3

Conroe measured on pre-production hardware and drivers.

Final performance information may vary from these results

A leap ahead from the previous generation

Pre-production Intel® Core™ 2 Duo Processor (4 MB L2, 2.66 GHz, 1066 MHz FSB)

*Other names and brands may be claimed as the property of others

Intel® Pentium® D Processor 950(2x 2 MB L2, 3.40 GHz, 800 MHz FSB)

Source: Intel. Configurations: 1st Platform = Pre-Production Intel® Core(r0 2 Duo Processor (4MB L2 Cache, 2.66 GHz, 1066 MHz FSB) on pre-production CGRVP-EV board. 2nd Platform = Intel Pentium D Processor 950 (2x2MB L2 Cache, 3.40 GHz, 800 MHz FSB) on Intel D955XBK desktop board. All Platforms: Intel® i955XE Chipset, Micron* 2x512MB DDR2 667 5-5-5-15, Intel Chipset Software Installation Utility 7.0.0.1019, ATI* Radeon* X850 XT PCIe, ATI Catalyst 5.4 Driver Suite version 6.14.10.6525, Maxtor* DiamondMax* 10 6B300S0 300GB NCQ Serial ATA (7200 RPM, 16MB cache), Windows XP Professional Build 2600 SP2 NTFS, DirectX 9.0c. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/index.htm

Outstanding Media PerformanceOutstanding Media Performance

17

Intel Confidential

New FeaturesNew Features

1.1. IntelIntel®® Viiv ViivTMTM Media Server Media Server– Aggregate & distribute content stored on the PC to verified devices around the homeAggregate & distribute content stored on the PC to verified devices around the home 11

– Intel® Viiv™ Media LibraryIntel® Viiv™ Media Library– Intel® Smart Streaming TechnologyIntel® Smart Streaming Technology– Software Premium Content Module (SPCM)Software Premium Content Module (SPCM)– RUI (Remote User Interface) ServiceRUI (Remote User Interface) Service

2.2. IntelIntel® ® Viiv™ ZoneViiv™ Zone– Portal on a verified device which allows consumers to access applications and Portal on a verified device which allows consumers to access applications and

services through the PCservices through the PC11

3.3. IntelIntel®® Hub Connect Technology Hub Connect Technology– In many cases, set up a home network using an Intel® Viiv™ technology-based PC & In many cases, set up a home network using an Intel® Viiv™ technology-based PC &

verified routerverified router11

– Add a verified device to the home networkAdd a verified device to the home network11

18

Intel Confidential

IntelIntel®® Viiv™ Media Server Viiv™ Media Server

What is it?What is it?• Streams content stored on the PC, including music, photos, and home

videos to verified devices throughout the home1

What is it?What is it?• Streams content stored on the PC, including music, photos, and home

videos to verified devices throughout the home1

Consumer BenefitConsumer Benefit• Access and manage music, photos and home video stored on any of Access and manage music, photos and home video stored on any of

the Intel® Viiv™ technology-based PCs on the networkthe Intel® Viiv™ technology-based PCs on the network11

• View photos stored on any of the Intel® Viiv™ technology-based PCs in View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified devicethe home network – on any verified device11

Consumer BenefitConsumer Benefit• Access and manage music, photos and home video stored on any of Access and manage music, photos and home video stored on any of

the Intel® Viiv™ technology-based PCs on the networkthe Intel® Viiv™ technology-based PCs on the network11

• View photos stored on any of the Intel® Viiv™ technology-based PCs in View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified devicethe home network – on any verified device11

19

Intel Confidential

Consumer BenefitConsumer Benefit• Consumers can have one view of the content on their home network Consumers can have one view of the content on their home network

through any of their verified devicesthrough any of their verified devices11

• Play music that was recently purchased and downloaded to the Intel® Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the networkViiv™ technology-based PC from a verified device on the network11

Consumer BenefitConsumer Benefit• Consumers can have one view of the content on their home network Consumers can have one view of the content on their home network

through any of their verified devicesthrough any of their verified devices11

• Play music that was recently purchased and downloaded to the Intel® Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the networkViiv™ technology-based PC from a verified device on the network11

What is it?What is it?• Catalogs music, photos & video content located on any Intel® Viiv™

technology based PC in the home network1

• Makes content from verified applications and services available to devices1

What is it?What is it?• Catalogs music, photos & video content located on any Intel® Viiv™

technology based PC in the home network1

• Makes content from verified applications and services available to devices1

IntelIntel®® Viiv™ Media Server: Viiv™ Media Server: Intel® Viiv™ Media LibraryIntel® Viiv™ Media Library

20

Intel Confidential

Consumer BenefitConsumer Benefit• Consumers can spend less time worrying about what formats will play Consumers can spend less time worrying about what formats will play

on their device and more time on what’s important – which home video on their device and more time on what’s important – which home video to show nextto show next

Consumer BenefitConsumer Benefit• Consumers can spend less time worrying about what formats will play Consumers can spend less time worrying about what formats will play

on their device and more time on what’s important – which home video on their device and more time on what’s important – which home video to show nextto show next

IntelIntel®® Viiv™ Media Server: Viiv™ Media Server: Intel Smart Streaming TechnologyIntel Smart Streaming TechnologyIntelIntel®® Viiv™ Media Server: Viiv™ Media Server: Intel Smart Streaming TechnologyIntel Smart Streaming Technology

What is it?What is it?• Acts as a translator for the verified device, providing common file

formats in a format the device understands

What is it?What is it?• Acts as a translator for the verified device, providing common file

formats in a format the device understands

21

Intel Confidential

Consumer BenefitConsumer Benefit• Enjoy the latest blockbuster film stored on the Intel® Viiv™ technology-

based PC through any TV connected to a verified device in the home

Consumer BenefitConsumer Benefit• Enjoy the latest blockbuster film stored on the Intel® Viiv™ technology-

based PC through any TV connected to a verified device in the home

Intel® Viiv™ Media Server:Intel® Viiv™ Media Server: Software Premium Content ModuleSoftware Premium Content ModuleIntel® Viiv™ Media Server:Intel® Viiv™ Media Server: Software Premium Content ModuleSoftware Premium Content Module

What is it? Enables premium content stored on the Intel® Viiv™ technology-

based PC to be securely streamed to a verified deviceMicrosoft* Windows Media* Digital Right Management (DRM) is currently supported SPCM converts DRM into industry standard DTCP-IP to accomplish this

What is it? Enables premium content stored on the Intel® Viiv™ technology-

based PC to be securely streamed to a verified deviceMicrosoft* Windows Media* Digital Right Management (DRM) is currently supported SPCM converts DRM into industry standard DTCP-IP to accomplish this

22

Intel Confidential

Consumer BenefitConsumer Benefit• Access, browse, order and download content in some verified services

through the Intel® Viiv™ Zone on a verified device on the network1

• Edit photos using a verified application that is stored on the Intel® Viiv™ technology-based PC through a verified device on the network1

Consumer BenefitConsumer Benefit• Access, browse, order and download content in some verified services

through the Intel® Viiv™ Zone on a verified device on the network1

• Edit photos using a verified application that is stored on the Intel® Viiv™ technology-based PC through a verified device on the network1

What is it? Allows the user interface of remoteable Intel® Viiv™ technology

verified applications and services to be accessible from any verified devices on the network1

What is it? Allows the user interface of remoteable Intel® Viiv™ technology

verified applications and services to be accessible from any verified devices on the network1

Intel® Viiv™ Media Server: Intel® Viiv™ Media Server: Remote User Interface (RUI) ServiceRemote User Interface (RUI) Service

23

Intel Confidential

IntelIntel®® Viiv™ Zone Viiv™ Zone

What is it? Portal that provides access to verified applications and services

through a verified device on the network1

Only verified services and applications with remoting capabilities will be accessible

What is it? Portal that provides access to verified applications and services

through a verified device on the network1

Only verified services and applications with remoting capabilities will be accessible

Consumer BenefitConsumer Benefit• Central location for consumers to

access verified applications and services on the device1

• Simple interface navigable with a remote control

Consumer BenefitConsumer Benefit• Central location for consumers to

access verified applications and services on the device1

• Simple interface navigable with a remote control

Mock up of Intel® Viiv™ ZoneMock up of Intel® Viiv™ ZoneMock up of Intel® Viiv™ ZoneMock up of Intel® Viiv™ Zone

24

Intel Confidential

Consumer BenefitConsumer Benefit• Set up a wireless home networkSet up a wireless home network11

• Add a device to the network to share media stored on the Intel® Add a device to the network to share media stored on the Intel® Viiv™ technology-based PCViiv™ technology-based PC11

• Manage and address some network issues through a simple user Manage and address some network issues through a simple user interfaceinterface

Consumer BenefitConsumer Benefit• Set up a wireless home networkSet up a wireless home network11

• Add a device to the network to share media stored on the Intel® Add a device to the network to share media stored on the Intel® Viiv™ technology-based PCViiv™ technology-based PC11

• Manage and address some network issues through a simple user Manage and address some network issues through a simple user interfaceinterface

IntelIntel®® Hub Connect Technology Hub Connect Technology IntelIntel®® Hub Connect Technology Hub Connect Technology

What is it?What is it?• With an Intel® Viiv™ technology-based PC With an Intel® Viiv™ technology-based PC

and verified router/device:and verified router/device:

•In many cases, set up a wireless In many cases, set up a wireless home networkhome network11

•Add a verified device to that Add a verified device to that networknetwork11

• Network management feature allowing Network management feature allowing user to view and manage networkuser to view and manage network

What is it?What is it?• With an Intel® Viiv™ technology-based PC With an Intel® Viiv™ technology-based PC

and verified router/device:and verified router/device:

•In many cases, set up a wireless In many cases, set up a wireless home networkhome network11

•Add a verified device to that Add a verified device to that networknetwork11

• Network management feature allowing Network management feature allowing user to view and manage networkuser to view and manage network

25

Intel Confidential

Intel® Hub Connect TechnologyIntel® Hub Connect TechnologyAdditional Detail on Network SetupAdditional Detail on Network Setup

– With an Intel® Viiv™ technology-based PC and a verified router, With an Intel® Viiv™ technology-based PC and a verified router, consumers can set up their home network and connect to an consumers can set up their home network and connect to an existing internet connectionexisting internet connection11

– Leading internet service providers have various protocols, some of Leading internet service providers have various protocols, some of which Intel® Hub Connect Technology supportswhich Intel® Hub Connect Technology supports

– Supported protocols: PPPoE & DHCPSupported protocols: PPPoE & DHCP

– Protocols not supported: Telstra, PPPoA, PPtP, L2TPProtocols not supported: Telstra, PPPoA, PPtP, L2TP

– Consumers with an unsupported protocol should go through device Consumers with an unsupported protocol should go through device vendor’s standard network set up processvendor’s standard network set up process

26

Intel Confidential

Intel® Quick Resume TechnologyIntel® Quick Resume TechnologyAdditional FeaturesAdditional Features

Current CapabilityCurrent Capability Instantly turn the PC on/off much like a TVInstantly turn the PC on/off much like a TV‡‡

– Through a remote control or the PC itselfThrough a remote control or the PC itself^̂

PC will continue to function although it is turned “visually off”PC will continue to function although it is turned “visually off”– Continue to download a rented movie while the PC is visually offContinue to download a rented movie while the PC is visually off– Record a favorite TV show after you turn off the PCRecord a favorite TV show after you turn off the PC

What’s New?What’s New? When combined with verified devices, it enables consumers When combined with verified devices, it enables consumers

to access content stored on the PC – even when the PC is to access content stored on the PC – even when the PC is visually offvisually off11

– Music keeps streaming from the PC to a verified device even if Music keeps streaming from the PC to a verified device even if someone turns the PC off in another roomsomeone turns the PC off in another room

– Start streaming a home video stored on the PC to a verified device in Start streaming a home video stored on the PC to a verified device in another room when the PC is visually offanother room when the PC is visually off

27

Intel Confidential

How will Consumers Get the New How will Consumers Get the New Capabilities?Capabilities?

Purchase an Intel® Viiv™ technology verified device which Purchase an Intel® Viiv™ technology verified device which will come with an installation and set-up CD for current will come with an installation and set-up CD for current Intel® Viiv™ technology-based PCsIntel® Viiv™ technology-based PCs

Purchase a new Intel® Viiv™ technology-based PC with Purchase a new Intel® Viiv™ technology-based PC with the latest software installed on itthe latest software installed on it

Consumers will realize benefits from the updated software using an Intel® Viiv™ technology verified

device in their home

28

Intel Confidential

Up Close: Intel® Viiv™ technology Up Close: Intel® Viiv™ technology Verified DevicesVerified Devices

Intel® Viiv™ technology verified devices1

29

Intel Confidential

Intel® Viiv™ TechnologyIntel® Viiv™ TechnologyVerified DevicesVerified Devices11

Types of devices & availabilityTypes of devices & availability– Networked media playersNetworked media players

– Able to receive content, applications and services stored on the Able to receive content, applications and services stored on the PCPC

– Available starting in second half of 2006 & will continue to ramp Available starting in second half of 2006 & will continue to ramp over time**over time**

– Portable media players Portable media players – Allow content to be taken outside of the homeAllow content to be taken outside of the home– Available todayAvailable today

– GamepadsGamepads– Allow for console-like gaming experience with the PCAllow for console-like gaming experience with the PC– Available in AugustAvailable in August

Required by Intel to pass testing & verificationRequired by Intel to pass testing & verification– Once completed receives “Enjoy with Viiv” logoOnce completed receives “Enjoy with Viiv” logo

**All products, dates and programs are based on current expectations and subject to change without notice **All products, dates and programs are based on current expectations and subject to change without notice

30

Intel Confidential

Intel® Viiv™ Technology Intel® Viiv™ Technology Verified DevicesVerified Devices

With an Intel® Viiv™ technology verified networked media player anywhere in With an Intel® Viiv™ technology verified networked media player anywhere in the home a consumer can:the home a consumer can:– Access music, home videos & photos stored on the Intel® Viiv™ technology-based Access music, home videos & photos stored on the Intel® Viiv™ technology-based

PC located in another room in the housePC located in another room in the house11

– Enjoy protected content, like Hollywood movies, stored on the Intel® Viiv™ Enjoy protected content, like Hollywood movies, stored on the Intel® Viiv™ technology-based PC, from the big screen TV connected to a verified devicetechnology-based PC, from the big screen TV connected to a verified device11

– Access verified services through the Intel® Viiv™ Zone on the verified device to Access verified services through the Intel® Viiv™ Zone on the verified device to preview, purchase and download movies and musicpreview, purchase and download movies and music11

– In many cases, set up and add a device to a wireless home networkIn many cases, set up and add a device to a wireless home network11

Portable Media Players allow consumers to:Portable Media Players allow consumers to:– Transfer content between Intel® Viiv™ technology based PC and verified PMP Transfer content between Intel® Viiv™ technology based PC and verified PMP

using a remote controlusing a remote control– Enjoy music, photos, home videos & movies outside of the homeEnjoy music, photos, home videos & movies outside of the home

Verified gamepads have a standardized location for buttons and controls:Verified gamepads have a standardized location for buttons and controls:– Provides gamers with a consistent experience across games and game servicesProvides gamers with a consistent experience across games and game services– Delivers a console-like gaming experience on the PCDelivers a console-like gaming experience on the PC

31

Intel Confidential

Delivering Extended Entertainment Delivering Extended Entertainment Beyond the PCBeyond the PC

Some devices available today with new providers Some devices available today with new providers releasing devices throughout the second half of 2006releasing devices throughout the second half of 2006

DMAsDMAs

Set Top BoxesSet Top Boxes Connected DVDsConnected DVDs

Wireless RoutersWireless RoutersPortable Media Portable Media PlayersPlayers

Connected TVsConnected TVs

Inside/Outside the HomeInside/Outside the HomeInside/Outside the HomeInside/Outside the Home Networked Media Players - Inside the HomeNetworked Media Players - Inside the HomeNetworked Media Players - Inside the HomeNetworked Media Players - Inside the Home

GamepadsGamepads

Gaming Inside the HomeGaming Inside the HomeGaming Inside the HomeGaming Inside the Home

32

Intel Confidential

Up Close: Intel® Viiv™ technology Up Close: Intel® Viiv™ technology Verified Services & ApplicationsVerified Services & Applications

Intel® Viiv™ technology verified services &

applications

33

Intel Confidential

Intel® Viiv™ Technology Intel® Viiv™ Technology Verified Services and ApplicationsVerified Services and Applications

Required by Intel to pass testing & verificationRequired by Intel to pass testing & verification– Once completed receives “Enjoy with Viiv” logoOnce completed receives “Enjoy with Viiv” logo

Existing Benefits to ConsumersExisting Benefits to Consumers– Access verified services & applications through an Intel® Viiv™ Access verified services & applications through an Intel® Viiv™

technology-based PC using a remote controltechnology-based PC using a remote control– Entertainment options galore with a growing number of verified Entertainment options galore with a growing number of verified

applications & services available today covering 4 categoriesapplications & services available today covering 4 categories

Movies, TVMovies, TV& Video& Video GamesGamesMusicMusic CreativityCreativity

34

Intel Confidential

Entertainment Services WorldwideEntertainment Services Worldwide

*Other names and brands may be claimed as the property of others

35

Intel Confidential

Intel® Viiv™ Technology Intel® Viiv™ Technology Verified Services and ApplicationsVerified Services and Applications

Additional Capabilities Coming SoonAdditional Capabilities Coming Soon

– Access to verified services and applications through a verified Access to verified services and applications through a verified devicedevice11

– Includes some verified Movie, TV/Video, Music & CreativityIncludes some verified Movie, TV/Video, Music & Creativity

– Games currently can only be enjoyed locally on the PCGames currently can only be enjoyed locally on the PC

– Preview, download and play movies and music from verified Preview, download and play movies and music from verified services remotely through a deviceservices remotely through a device11

– Availability starting in 2Availability starting in 2ndnd half of 2006 and ramping through the end half of 2006 and ramping through the end of the yearof the year

NEW!

NEW!

36

Intel Confidential

Sample Services with Remote Sample Services with Remote CapabilityCapability

MusicMusic

Movies, TV & VideoMovies, TV & Video

CreativityCreativity

Afendis One4MusicAfendis One4Music

TiscaliTiscali

Canal+Canal+

Afendis One4MovieAfendis One4Movie

ESPN MotionESPN Motion

MovielinkMovielink

AOL PicturesAOL Pictures

Y! PhotosY! Photos

Y! My ChannelY! My Channel

PinnaclePinnacle

Cyberlink MagicDirectorCyberlink MagicDirector

Cyberlink DAATCyberlink DAAT

Services/Applications will begin rolling out in Services/Applications will begin rolling out in

the 2the 2ndnd Half of 2006 Half of 2006

Services/Applications will begin rolling out in Services/Applications will begin rolling out in

the 2the 2ndnd Half of 2006 Half of 2006

37

Intel Confidential

IntelIntel®® Viiv™ Entertainment Pass Viiv™ Entertainment Pass•Special offers for Intel® Viiv™ technology PC owners•Accessible through Online Spotlight •Currently available in the U.S.

Sample companies with special offers:Sample companies with special offers:• Adobe ElementsAdobe Elements• AOL PicturesAOL Pictures• Discover GamesDiscover Games• GametapGametap• MovielinkMovielink• NapsterNapster

38

Intel Confidential

Support for Selling IntelSupport for Selling Intel®® Viiv™ technology Viiv™ technology

39

Intel Confidential

How can you find it?How can you find it?

Intel® Viiv™ technology logo Intel® Viiv™ technology logo Found on Intel® Viiv™ technology-based PCsFound on Intel® Viiv™ technology-based PCs Allows consumers to choose a PC that has been Allows consumers to choose a PC that has been

designed to provide a great digital entertainment designed to provide a great digital entertainment experienceexperience

Enjoy with Intel® Viiv™ technology logoEnjoy with Intel® Viiv™ technology logo Found on certain applications, services and Found on certain applications, services and

devicesdevices Signifies applications, services and devices that Signifies applications, services and devices that

have been verified to work with Intel® Viiv™ have been verified to work with Intel® Viiv™ technology-based PCs technology-based PCs

40

Intel Confidential

Usage Models to PromoteUsage Models to Promote

Continue to promote current usage modelsContinue to promote current usage models– 10’ Local: Access content stored locally on the PC10’ Local: Access content stored locally on the PC

– Multi-user: Multiple people accessing content stored on the same PCMulti-user: Multiple people accessing content stored on the same PC

– Sync and Go: Download content to take outside of the homeSync and Go: Download content to take outside of the home

New capabilities added to the Intel® Viiv™ technology based-New capabilities added to the Intel® Viiv™ technology based-PC, verified devices, services and applications enable an PC, verified devices, services and applications enable an extended experienceextended experience

– Use your Intel Viiv technology-based PC to enjoy music, pictures, and Use your Intel Viiv technology-based PC to enjoy music, pictures, and movies throughout your homemovies throughout your home11

Continue to promote current usage models & Continue to promote current usage models & new ones addednew ones added

Note: These are not consumer messages

INTERNAL USE ONLYINTERNAL USE ONLYINTERNAL USE ONLYINTERNAL USE ONLY

41

Intel Confidential

Extended ExperienceExtended Experience

Access content stored on the Intel® Viiv™ technology-based PC Access content stored on the Intel® Viiv™ technology-based PC in another room of the home using a verified devicein another room of the home using a verified device11

Living RoomLiving Roomphotos, music, home photos, music, home videos, movies, & videos, movies, & select Intel® Viiv™ select Intel® Viiv™ technology verified technology verified

services & services & applicationsapplications

Home OfficeHome Office

42

Intel Confidential

Target Markets for IntelTarget Markets for Intel®® Viiv™ Viiv™ Technology Technology

Availability Around the WorldAvailability Around the World AustraliaAustralia CanadaCanada FranceFrance GermanyGermany ItalyItaly JapanJapan PRCPRC South KoreaSouth Korea TaiwanTaiwan UKUK USUS

Expansion PlannedExpansion Planned SpainSpain Benelux Benelux

(Belgium/Netherlands)(Belgium/Netherlands) Nordics Nordics

(Denmark/Sweden)(Denmark/Sweden)

43

Intel Confidential

Samples from 1H’06 Viiv CampaignSamples from 1H’06 Viiv Campaign…Viiv is a driving force of Korean Digital home marketDigital Times (Korea), Jan 10, 2006

Intel Goes HollywoodChip Maker Joins Movie StarIn Effort to Bring New FilmsTo PCs, TVs Without PiracyThe Wall Street JournalJan. 5, 2006

Targeted campaign efforts reaching print advertising, Targeted campaign efforts reaching print advertising, retail, channel, web, and press around the worldretail, channel, web, and press around the world

44

Intel Confidential

Campaign Strategy Focus forCampaign Strategy Focus for2H 20062H 2006

Top Priority:Top Priority: Establish Intel® Core™ 2 Duo as the Establish Intel® Core™ 2 Duo as the technology leadership architecture & the “new” technology leadership architecture & the “new” Pentium® brand of the next decadePentium® brand of the next decade

StrategyStrategy– Drive Intel® Core™ 2 Duo processor marketing activities in all countries Drive Intel® Core™ 2 Duo processor marketing activities in all countries – Big, breakthrough campaign in focus countriesBig, breakthrough campaign in focus countries– Intel’s best platforms have the Intel Core 2 Duo processor inside Intel’s best platforms have the Intel Core 2 Duo processor inside – Significant changes to Intel Inside® programSignificant changes to Intel Inside® program

45

Intel Confidential

Campaign TimelinesCampaign Timelines

JunJun JulJul AugAug SepSep OctOct NovNov DecDec Q1Q1 Q2Q2 Q3Q3 Q4Q4

Lau

nch Intel® Xeon® processor

Intel® Core™ 2 Duo processor - desktop

Intel® Core™ 2 Duo processor - mobile

IVT(direct ad, online,

retail, press, channel)

CMT (direct ad, online,

retail, press, channel)

Mature Markets (direct advertising, online, retail, press, channel)

Emerging Markets –(direct advertising, online, retail, press, channel)Cam

paig

n

Go Pro (direct ad, online)

46

Intel Confidential

Intel Inside® Program SupportIntel Inside® Program Support

Joint Marketing with OEMsJoint Marketing with OEMs

– Experiential joint programsExperiential joint programs IIP ClassicIIP Classic

– Advertising featuring Intel® Viiv™ technology under Advertising featuring Intel® Viiv™ technology under IIP Brand Special qualifies for 70% reimbursement IIP Brand Special qualifies for 70% reimbursement thru Q4 ’06thru Q4 ’06– Print Print

– Online Online

– Audio/Video (TV, radio) Audio/Video (TV, radio)

– AgentAgent

– Experiential elements (Demonstrator, Venues)Experiential elements (Demonstrator, Venues)

47

Intel ConfidentialSales ToolsSales Tools

May‘06 June ‘06April ‘06

Viiv Experiential Brochure

Availability

July ‘06

Demo Guidelines

Viiv Product BriefViiv Animation

27 28 29 3026252423222120191817161514

OEM Viiv Sales Aid

Guide to Viiv Brochure

Easy Set up Animation

Viiv Copy Blocks

Demo Scripts

RSP Training Material

Multiple sales tools available soon that include Multiple sales tools available soon that include

new Intel® Viiv™ technology capabilitiesnew Intel® Viiv™ technology capabilities

Multiple sales tools available soon that include Multiple sales tools available soon that include

new Intel® Viiv™ technology capabilitiesnew Intel® Viiv™ technology capabilities

INTERNAL USE ONLYINTERNAL USE ONLYINTERNAL USE ONLYINTERNAL USE ONLY

48

Intel Confidential

SummarySummary

IntelIntel®® Viiv™ Technology provides a great digital Viiv™ Technology provides a great digital entertainment experience throughentertainment experience through– World class hardware and software components World class hardware and software components – Growing ecosystem of verified applications, services and devices Growing ecosystem of verified applications, services and devices

The platform will continue to evolve over timeThe platform will continue to evolve over time– Intel® Core™ 2 Duo processors will deliver dramatic Intel® Core™ 2 Duo processors will deliver dramatic

improvements in energy efficiency and performanceimprovements in energy efficiency and performance– Verified devices, once available, will enable consumers to access Verified devices, once available, will enable consumers to access

content stored on the PC as well as verified applications and content stored on the PC as well as verified applications and servicesservices

– Newly released software will help make it easier for people to Newly released software will help make it easier for people to access or display content stored on the Intel® Viiv™ technology access or display content stored on the Intel® Viiv™ technology based PC on a variety of devices throughout the homebased PC on a variety of devices throughout the home