Intel Confidential 1 Benefits of Intel Benefits of Intel ® Centrino Centrino ™ Mobile Technology Mobile Technology 이이이 이이 이이이 이이 Technical Marketing Technical Marketing Manager Manager Internet Solutions Group Internet Solutions Group [email protected][email protected]
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Intel Confidential 1 Benefits of Intel ® Centrino ™ Mobile Technology 이성호 이사 Technical Marketing Manager Internet Solutions Group [email protected].
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Intel Confidential
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Benefits of IntelBenefits of Intel®® Centrino Centrino™™ Mobile Mobile TechnologyTechnology
IntelIntel®® Centrino™ Mobile Technology Overview Centrino™ Mobile Technology Overview
SummarySummary
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Environmental OverviewEnvironmental Overview
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Consumer Market Segment Consumer Market Segment Continues to Grow…Continues to Grow…
Consumer Market to Make up ~35% of Total Consumer Market to Make up ~35% of Total Notebooks Shipped in 2003 and BeyondNotebooks Shipped in 2003 and Beyond
0
10,000
20,000
30,000
40,000
50,000
60,000
1999 2000 2001 2002 2003 2004 2005 2006
HomeSMBLarge BusinessGovernmentEducation
Source: Worldwide mobile PC forecast to 2006 by end-user segment, Gartner, October 2002
Consumer Growth due to:Consumer Growth due to:
– Decrease in system Decrease in system price pointsprice points
– Increase in mobile Increase in mobile system performancesystem performance
– Increase in Increase in wirelesswireless home networking home networking technologiestechnologies
Strong growth through 2004 for Strong growth through 2004 for peripheralsperipherals
– 69% increase in 69% increase in MP3 playersMP3 players
– 32% increase in 32% increase in digital camcordersdigital camcorders
– 20% increase in 20% increase in digital camerasdigital cameras(Cahners In/Stat Group 2000)(Cahners In/Stat Group 2000)
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Wireless Takes Off Around the World…Wireless Takes Off Around the World…
Source: Public Wireless LAN Hot Spots: Worldwide Trends and Forecasts, Gartner, August 2002
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2001 2002 2003 2004 2005 2006 2007Nu
mbe
r of H
ot S
pot G
atew
ay L
ocat
ions
North America Europe APAC* Rest of World
Worldwide Acceptance and Worldwide Acceptance and Promotion of Hot SpotsPromotion of Hot Spots
Cafe/RestaurantsCafe/Restaurants
Community Hot SpotsCommunity Hot Spots
HotelsHotels
AirportsAirports
Most Common Most Common Wireless Growth:Wireless Growth:
More Hotspots = More Notebook DemandMore Hotspots = More Notebook Demand
Notebook Market Segment Notebook Market Segment Continues to Grow and BifurcateContinues to Grow and Bifurcate
Source: Overall Volume Numbers – DisplaySearch Mobile PC TAM (08’02) Segmentation Estimates – Intel Estimate (Q4’02)
MobilityMobility
PortabilityPortability
Two distinct categories of notebook users Two distinct categories of notebook users emerging – Portability and Mobilityemerging – Portability and Mobility
Notebook PCs: Two Distinct SegmentsNotebook PCs: Two Distinct SegmentsTODAYTODAY
Portability
Mobility
EOY 2003EOY 2003
Mobility BuyerMobility Buyer• Desires the freedom and flexibility Desires the freedom and flexibility
of being unwiredof being unwired• Breakthrough mobile performanceBreakthrough mobile performance• Wants wireless connectivityWants wireless connectivity• Looks for sleek, light notebook PCs Looks for sleek, light notebook PCs
with extended battery lifewith extended battery life
Mobility
Desktop Replacement BuyerDesktop Replacement Buyer• Focuses on speed and desktop-like Focuses on speed and desktop-like
features (large screen and features (large screen and keyboard, multiple drives, keyboard, multiple drives, expansion slots)expansion slots)
• Moves plug-to-plugMoves plug-to-plug• Battery life, form factor, wireless Battery life, form factor, wireless
not criticalnot critical
Portability
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Creating a New Category / BrandCreating a New Category / Brand
PORTABLE STEREOSPORTABLE STEREOS
Walkman*Walkman* ““Boom Box”Boom Box”
Small, carry Small, carry anywhere for anywhere for continuous continuous
musical enjoymentmusical enjoyment
Portable from one Portable from one fixed location to fixed location to
anotheranother
NOTEBOOK PCsNOTEBOOK PCs
MobilityMobility PortabilityPortability
Sleek & slim, carry Sleek & slim, carry anywhere, continuous anywhere, continuous productivity due to its productivity due to its
wireless LAN capability and wireless LAN capability and breakthrough mobile breakthrough mobile
performanceperformance11
For occasional For occasional portability, moving portability, moving
from one fixed location from one fixed location to another (generally to another (generally
plug to plug)plug to plug)
1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. As measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. Please visit <http://www.intel.com/products/centrino/more_info> for more information.
Not a New Concept… It’s Been Done Before !Not a New Concept… It’s Been Done Before !
* Other names and brands may be claimed as the property of others.
*Other names and brands may be claimed as the property of others.
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What to Sell: Mobility or PortabilityWhat to Sell: Mobility or PortabilityWhat’s Important to You?What’s Important to You?
Desktop-like featuresDesktop-like features
Plug to plug userPlug to plug user
Battery life, form factor, Battery life, form factor, wireless NOT criticalwireless NOT critical
Freedom & Flexibility of being Freedom & Flexibility of being UNWIREDUNWIRED
Values wireless LAN Values wireless LAN connectivityconnectivity
Wants sleek, light notebooks Wants sleek, light notebooks with extended battery life with extended battery life
designsdesigns Breakthrough mobile Breakthrough mobile
performanceperformanceEach category has it’s own distinct set of attributes Each category has it’s own distinct set of attributes catering to differing mobile computing needscatering to differing mobile computing needs
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IntelIntel®® Centrino™ Mobile Technology Centrino™ Mobile Technology OverviewOverview
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What is IntelWhat is Intel®® Centrino™ Mobile Centrino™ Mobile Technology?Technology?
*Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.
IntelIntel®® 855 855 Chipset FamilyChipset Family
IntelIntel®® PentiumPentium®® M M ProcessorProcessor ** Images not to scaleImages not to scale
More Than A Processor – More Than A Processor – Designed to Enable on the Four Criteria of MobilityDesigned to Enable on the Four Criteria of Mobility
IntelIntel®® Centrino™ Centrino™ Mobile TechnologyMobile Technology
PentiumPentium®® M MProcessorProcessor
IntelIntel®® 855 855 ChipsetChipset
IntelIntel®® PRO PROWirelessWireless
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48 WHr48 WHr 174174
43 WHr43 WHr 235235
48 WHr48 WHr 316316
IntelIntel®® Pentium Pentium®® M Processor M ProcessorPerformance and Battery LifePerformance and Battery Life
Mobile Intel® Pentium® 4 Processor-M 2.40 GHz
Intel® Pentium® M Processor 1.60 GHz
Mobile Intel® Pentium® III Processor-M 1.20 GHz
IntelIntel®® Pentium Pentium®® M Processor based systems deliver outstanding mobile M Processor based systems deliver outstanding mobile experienceexperience11
Battery Life (minutes)Battery Life (minutes)Battery Life (minutes)Battery Life (minutes)
1 System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.
**Other names and brands may be claimed as the property of others. Other names and brands may be claimed as the property of others.
MobileMark* 2002 – Performance MobileMark* 2002 – Battery Life (Minutes)
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A Family of ProductsA Family of Products For all Notebook PC DesignsFor all Notebook PC Designs
20022002
IntelIntel®® Centrino CentrinoTMTM Mobile Technology Mobile Technology Scales Across All Notebook PC Form FactorsScales Across All Notebook PC Form Factors
20032003
Mini NotebookMini Notebook& Convertible*& Convertible*
SummarySummary Consumer NB market segment is Consumer NB market segment is growinggrowing rapidly and rapidly and
bifurcatingbifurcating into two categories – Mobility and Portability into two categories – Mobility and Portability
MobilityMobility Category growth is Category growth is outpacingoutpacing the the PortabilityPortability CategoryCategory
WirelessWireless capability is the capability is the key driverkey driver in the Mobility segment in the Mobility segment
IntelIntel®® Centrino™ mobile technology is Intel’s Centrino™ mobile technology is Intel’s premier premier notebooknotebook PC brandPC brand
Intel’s new IntelIntel’s new Intel®® Centrino™ mobile technology with Centrino™ mobile technology with integrated wireless LAN capabilities integrated wireless LAN capabilities was designedwas designed specifically for wirelessspecifically for wireless notebook PCs – delivering notebook PCs – delivering outstanding mobile performanceoutstanding mobile performance and enabling and enabling extended extended battery lifebattery life and and thinner, lighter designsthinner, lighter designs. . 11
in a lighter, thinner design, with integrated wireless in a lighter, thinner design, with integrated wireless capabilities.capabilities.1,21,2
1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points 1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.
2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant 2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel® Centrino™ when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel® Centrino™ mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz. mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz.
*Third party names are the property of their respective owners*Third party names are the property of their respective owners