Intel Cloud Summit: Liam Keating Keynote

Embracing the Cloud to Deliver Business Value at IntelIntel CorporationAugust, 2012

INTEL CONFIDENTIAL

Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA 2

Legal Notices

This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

* Other names and brands may be claimed as the property of others.

Copyright © 2012, Intel Corporation. All rights reserved.


Intel IT Vital Statistics

6,400 IT employees– 54 global sites

91,500 Intel employees†– 164 sites, 62 countries

87 Data Centers– ~75,000 servers

>138,000 Devices– >109K PCs (80%+ mobile)– >29,000 Handhelds (58% BYO)

Source: Information provided by Intel IT as of Jan 2012. † does not include wholly owned subsidiaries that Intel IT does not directly support


Intel IT’s Focus


Business IntelligenceDeliver real-time insight to

drive decisions

Consumerization of ITCustomized productivity with personal devices,

seamless access

Greater SecurityProtect to enable

Agility with CloudsSupport the increasing speed of the business


Benefits of Cloud – Fact or Fiction?

Simply put, cloud computing has the potential to turn the economics of enterprise IT upside down, offering key business advantages from a capital and operations-related expense perspective. eWeek, Nov 22, 2010

For a few years now, everything we’ve heard about cloud has mostly been hype. It’ll be the next transformational leap for technology, the pundits said. It will cut complexity, improve flexibility and make IT more strategic to business, the vendors said. CIO Magazine, April 11, 2011



Amazon Outage Sparks Frustration, Doubts About Cloud InfoBoom, April 26, 2011

We are already well on the way with this initiative. The private cloud concept brings with it the benefits of agility, accessibility, efficiency, and the capability to scale while addressing the perceived risks in the public cloud environment today. Dam Gerrard, CIO Avis Europe

Cloud Computing Will Surpass the Internet in Importance. CIO Magazine, July 9, 2010

Microsoft BPOS Downtime Illustrates the Risks of Cloud Computing”CIO Insight, May 16, 2011

5


Simply put, cloud computing has the potential to turn the economics of enterprise IT upside down, offering key business advantages from a capital and operations-related expense perspective. eWeek, Nov 22, 2010




Amazon Outage Sparks Frustration, Doubts About Cloud InfoBoom, April 26, 2011

We are already well on the way with this initiative. The private cloud concept brings with it the benefits of agility, accessibility, efficiency, and the capability to scale while addressing the perceived risks in the public cloud environment today. Dam Gerrard, CIO Avis Europe

Cloud Computing Will Surpass the Internet in Importance. CIO Magazine, July 9, 2010

Microsoft BPOS Downtime Illustrates the Risks of Cloud Computing”CIO Insight, May 16, 2011

Benefits of Cloud – Fact or Fiction?

6

FACTThe benefits of cloud are real.

$9M in net savings up to 2011 & $3M year since then from our internal

cloud effort


Cloud is Clearly a Reality … and Stronger than Ever

Source: Forrester Research, April and December 2011

Public Cloud

+525%

$25.5B

2020

$159.3B

2011

Private Cloud

+785%

$7.5B

2020

$66.4B

2011

“Despite a couple years of people saying cloud is ‘just the latest IT fad,’ it is now clear that IT will never be the same.” - Wired, December 2011


What’s Changed?


Increasing requirements for on-demand, simplified self-service, custom solutions

from IT

Industry-ready products now available for private

Cloud

Growth in public Cloud adoption

IT consumerization is an enterprise reality


Intel’s Definition of the Cloud

Cloud Architecture

• Data resides in shared, dynamically scalable resource pools

• Based on virtualization and/or scale-out application environments

Cloud Types

• Private: Deployed behind firewall for an organization’s internal use

• Public: Services via public internet, multi-tenant

• Hybrid: A composition of two or more clouds (public, private, mixed)

Private Clouds Public CloudsHybrid Clouds

NetworkStorageCompute

Management

Cloud Computing

• An evolution in IT consumption and delivery made available self service via the Internet with a flexible, pay as you go business model

• Requires a highly scalable and efficient Cloud Architecture


Intel’s Cloud Objectives

Velocity:• On-demand self-service

provisioning• Resource abstractions

and re-use

Cost Reduction:• Virtualization • Multi-tenancy

Mobility:Data and applications delivered any time, anywhere, on any device


Intel’s Cloud Journey

Tomorrow

Hybrid CloudLargePrivate Cloud

LimitedPublic Cloud

Today

• 72% Virtualized• 80% of New Services in the Cloud• Under 1 Hour to Deploy Infrastructure

• Land Applications in Minutes• Automation: Lower Cost with Less

Resources• Open Cloud for Burst Capacity


Considerations on Your Cloud Journey

What Business Problem are You Trying to Solve?

How Will you Source?

What Types of Apps/Services in the Cloud?

How Will You Manage the Cloud?

1

2

3

4


What Business Problem Are YouTrying to Solve?1

Problem becomes lens we view all decisions through

Budget? Performance? Business Demands?


How Will You Source?2

CapXPredictable Demand

Secured and ControlledOpX

Unpredictable DemandRegulatory Certifications

Private Cloud(Build)

Public Cloud(Buy)Hybrid Cloud

(Both)

Build, Buy, Lease or All of the Above?


What Type of Applications in the Cloud?3

Need to understand your application environment

Enterprise/Legacy Cloud-Aware SaaS


How Will the Cloud Be Managed?4

OR

Business Unit Managed? IT Managed?


Transformation of IT

Embedded ITBusiness Owned

Centralized ITCost Center/Service Provider

IT IntegratorService Broker

Business Unit Control at High Cost

IT Control at Low Cost

Business

IT

Shared Control at Optimized Cost

Business & IT

ITBusiness/IT

Business

ITIT

Business/ITIT

By 2013 Hybrid Applications are the NormIT controls data integration, security, governance and cost

Business Business


Summary

• Cloud is a reality

• Design solutions for the business problem

• Use sourcing to create flexibility

• Embrace the role of cloud services integrator


Resources for You

Over 300 Global IT leaders representing over $100B in annual IT spend

• Sharing Intel IT’s best practices with the worldwww.intel.com/IT

• Join today. With 300+ companies representing more than $100B in annual IT spend.www.opendatacenteralliance.org

INTEL CONFIDENTIAL

Thank You

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End User expectations growing beyond Smartphones and Tablets

Consumerization

Desktop PCs

Smartphones

GadgetsTVs

Ultrabooks™ & Notebooks

MessagingFile Sharing


What the Cloud Means to Intel IT

1These attributes been adapted from National Institute of Standards and Technology, and reflects the key characteristics and business drivers for cloud computing within the Intel IT organization

• Delivering a highly available computing environment where secure services and data are delivered on-demand to authenticated devices and users utilizing a shared, elastic infrastructure that concurrently supports multiple tenants

Attributes1

On-demand self-serviceBroad network accessRapid elasticity Measured serviceResource poolingShared multiple tenants

Service ModelsSoftware as a Service: on-demand packaged swPlatform as a Service: on-demand sw development and hosting Infrastructure as a Service: on-demand compute infrastructure

Delivery ModelsPublic PrivateHybrid


By 2013 Hybrid applications are the norm

Intel’s Application Roadmap for Cloud

PublicCloud

PrivateIaaS

TODAY TOMORROW

HybridCloud

SaaS Apps

Cloud-aware Apps

EnterpriseApps

SaaSApplications

Legacy Applications

Cloud-aware Applications


What Does it Mean for IT?

• IT must move at the speed of business

• Understand the business as well as the technology

• Comprehend the users’ needs

• Nurture new IT skill sets and roles

Intel Cloud Summit: Liam Keating Keynote

Technology

intel employees

intel logo

intel confidential nda

cloud computing

cloud infoboom

benefits of cloud fact

public cloud environment

private cloud concept