Integrity Mobile Trends 2012

Interactive. Digital. Awesome.

Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]

Mobile TrendsIt’s Nice to Meet You

Interactive. Digital. Awesome.

Marketing Has Changed

2

TodayMore ads

YesterdayLess ads

AD

With undivided attentionReached more

people

Paying less

attentionAD AD

AD AD

AD AD

Reach fewer people

AD

AD

AD

Interactive. Digital. Awesome.

The Screens we Love

3

Source: Google: The New Multi-screen World, August, 2012

Interactive. Digital. Awesome.

Today’s Audience

4

Conversations

Content

Customers

Control

Creative Class

Communicate

Connected

Community

Generation C

Interactive. Digital. Awesome.

Areas of Focus

5

Social Media

MobileLocation-basedMarketing

Sales / Lead-Gen

Interactive. Digital. Awesome.

Mobile Web vs. Desktop Growth

6

Source: Mary Meeker, Morgan Stanley, Internet Trends, April 12, 2012

Interactive. Digital. Awesome.

Global Internet Device Sales

7

Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence

3B

2.5B

2B

1.5B

1B

500

M

un

its

Interactive. Digital. Awesome.

US Adults - Own Tablets/eReaders

8

35%

30%

25%

20%

15%

10%

5%

0%4/09

2% 5/1

09/10

5/11

12/11

1/12

29%

Source: Pew Research Center, 2012

Interactive. Digital. Awesome.

What Users Do on Mobile

9

Q1 2011

Q1 2012

25

15

11

10

7

25

24

12

10

7

games social news entertainment

other

Interactive. Digital. Awesome.

What Users Want

10

76%location/hours

61%‘click to call’

53%download app

54%send e-mail

48%social network

41%play a video

Interactive. Digital. Awesome.

What Users Buy & Do

11

30%Digital content

27%Consumer electronics

13%Food/drink

13%Computer equipment

48%Movie/event

tickets

8%Office

supplies

46%Mobile

payment

45%Mobile

purchase

35%Mobile coupon

61% Comparison

shop

Interactive. Digital. Awesome.

US m-Commerce Sales, 2010-2015

12

2010

2011

2012

2013

2014

2015

$31.0B

$3.5B

$6.7B

$11.6B

$17.2B

$23.7B

Source: eMarketer, November 2011

Interactive. Digital. Awesome.

US Mobile OS Trending

13

Source: comScore MobiLens, Dec-2005 to Dec-2001, US

Interactive. Digital. Awesome.

Market Data – August 2012

14

Interactive. Digital. Awesome.

Market Data – August 2012

15

Interactive. Digital. Awesome.

Growth Still to Come!

16

Smartphone Mobile Phone

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

953MM

6.1B

Interactive. Digital. Awesome.

A Final Warning

• 96% - encountered sites NOT optimized• 60% - leave website if it not mobile friendly• 67% - more likely to purchase from mobile site• 74% - more likely to return

So, how do you address?

www.BeTheThing.com/mobile(for more amazing stats)

17

Interactive. Digital. Awesome.

Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]

Thank YouIt’s Nice to Meet You