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Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
Ridesharing becomes more and more popular for commuting...... with private cars, on a regular basis, in an urban context
How to make use of (already existing) resources in rural areas?...with private /non-private vehicles , on a irregular basis, on shorter/also non-commuting trips?
integrating private transport options and public transportation , developing a public mobility brokerage
making the system flexible better addresses future mobility needs, helps saving costs and supports local economy , fulfilling public interest
Beyond ridesharing: integration and flexibility
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
The Frankfurt RhineMain Region - an important European centre for industry, finance and services, international traffic hub – is very heterogeneous and faces contradictory developments.
Demographic changestable development in the regions core, but shrinking and ageing society at the fringe PT predominantly adapted to the needs of pupil, already service gaps
Budget restrictionsThe region has quickly overcome the financial and economic crisis, but: public households still suffer from the massive spending of tax money to spoil
the economy public authorities face a strict dept brake becoming effective in 2020
less, older, poorer but more demanding passengers
circumstances form a major thread to the status-quo of rural public transport
The end of (rural) public transportation as we know it?
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
Together with the OREG, the local transport authority in the Odenwald county, we work exemplarily at developing and implementing a more sustainable mobility system exceeding the current boarders of classic public transport services . Aims and objectives: creating a pool of available mobility options extended service (service time and area) better availability and flexibility of service accessibility, design for all sustainability
OREG should be recognised as the mobility broker, a one-stop-shop for organising mobility without using a private car!
Evolution, not revolution:Making a new approach in the Odenwald county
Odenwaldkreis
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
Core elements: mobility guarantee broking mobility options including ridesharing and taxi rides mobility platform cross-linking communication and passenger information incentive-oriented fare system
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
optimised user financing by bonus oriented incentive scheme regional zonal fare system as a basis for all transport options if a ‘taxi ride’ has to be provided, a supplement must be paid everybody offering or demanding mobility will be rewarded cheaper tickets, petrol vouchers rating drivers provision for every trip successfully arranged beyond the standard PT service
MobiCard as a key to the mobility system carrier medium of RMV e-ticketing obligatory, paying small amounts for all transport options
Encourages use of mobility system and ensures social security
Fare and incentive scheme
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
participation: most relevant stakeholders including politics are convinced by the need to adapt the current public mobility system to future requirements
drafting a roadmap for implementation
we still need a deeper understanding of legal, organisational and financial aspects approach requires significant investment during the start phase starting with workshop in June/July 2011
drafting the requirement specification of the whole system, technical issues
How far so we need to/should we go? adaptable system architecture needed
no fixed schedule for implementation (yet) aiming in a sound and permanent realisation despite its pilot character expect to start first phase of operation in mid 2012 maybe at next ECOMM in Frankfurt...
What’s next?
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain