Integrative Workshop Final Assignment March 14 2011
Dec 20, 2015
Integrative Workshop
Final Assignment
March 14 2011
iBabyMon
• Team 1: Jean Francois, Michael, Rose, Philipp, Jie
QuickTime™ and a decompressor
are needed to see this picture.
Dr. Oz
BabyLife
• Team 2: Ariel, Tanushree, Prateek, Walter
Jennifer Garner
napp
• Team 3: Alison, Julian, Christen, Jessica
QuickTime™ and a decompressor
are needed to see this picture.
Jo Frost“The Supernanny”
The GoBand
• Team 4: Deepak, Saghar, Karen, Dan
Tony Hawk
Ambition
• Team 1: $ 10m
• Team 2: $ 10m
• Team 3: $ 10m
• Team 4: Non-profit
Business Plan
Primary paying customer
User group Pain points Product Income
1 Physicians,
Teaching hosptl
Physicians,
Nurses, parents
Knowledge of baby health; hospital productvity/revenue
Baby health info, mobile app + web
Subs. Parents;
Consult fee hosp;
Advertism.
2 Parents, family, friends
same One place to track and share baby info incl. video
App: track milestones etc. and share, book
Mobil app: free
$40 ann. Subs, $5 monthly
3 Parents same anxiety Synchroz. of data across devices
App: $ 4.99
4 Funding from large foundations
Kids (9-18) Child obesity Sensor wristband, active/inactive
Grants, etc.
User experience & Interface design
Key Q. and method? When launch prototype
What prototype?
1 Interview Doctors, parents, ins. cos
Start of project Mob app interface;
Core web site
2 Part obs, interviews, 1st time and exp. parents
1 mos after start iPhone app, website
3 Interview parents, diary study new parents
2 mos after start App interface, visualizations, newsletter
4 Use sensor data? 8-10 mos after start App interface, wristband look, visual, social game interface
Service Design
Manual or sensors Where store data? Parts outsourced?
1 Caregiver manually Mobile phone => secure server
backend
2 User manually Amazon EC2 servers
Build app self w open source, partner with Shutterfly etc.
3 Manually cloud Newsletter, storage at Amazon
4 both Cloud service or phone
Data center, marketing, HR, devlop.
System architecture and implementation
Devices and platforms Existing services use?
Data model
1 HTML 5, so across all mobile platforms
Visualization, database mngt, calendar mng.
XML for transit of data
Relational for storage
2 Mobile: iPhone, android, windows
Open source code, Facebook, twitter, ShutterFly.
Key value based
3 iPhone, android Amazon cloud, google health, push notif services
XML
4 Low-cost smartphones
wristbands
Sensors, Amazon cloud
Relational
Legal Approach
When engage lawyer? Privacy 3 top issues in terms of service
1 When completed high-level business model
We protect your provacy: we will never share your data with anyone without your permission
Liability
Privacy
Security
2 When forming partnership with Lamaze class
…. Ownership of data
Ability to access data
Privacy and security
3 Developm stage No personally identifiable information will be shared with third parties without your explicit consent
Use data for newslet
Sell aggregate data
Security breach
4 Part of team Your privacy matters and we will not share your data without your consent
Parent approval
Not share wristband
Share info
Linkages: Team 1
Case: Personal Health Tracking
User experience
LegalAssessment
Business model & adoption
System architecture
Service Design
Linkages: Team 2
Case: Personal Health Tracking
User experience
LegalAssessment
Business model & adoption
System architecture
Service Design
Linkages: Team 3
Case: Personal Health Tracking
User experience
LegalAssessment
Business model & adoption
System architecture
Service Design
Linkages: Team 4
Case: Personal Health Tracking
User experience
LegalAssessment
Business model & adoption
System architecture
Service Design
Linkages: Sum
Case: Personal Health Tracking
User experience
LegalAssessment
Business model & adoption
System architecture
Service Design
Confidence in Success
Probability
Overall success
Range Strongest Weakest
1 0.6 ? 0.4 to 0.9 Architecture Implementation
0.9
User Experience
0.35
2 0.6 0.5 to 0.8 Vale prop Business model
3 0.5 User Interface
0.85
Legal
0.35
4 0.8 Service Design System architecture