Reliant on customer and physician sampling via direct mail marketing, Integrative Therapeutics was looking for a more cost-effective solution to continue to expand their pipeline and increase ROI. As one of the nation’s few companies that manufactures and develops its own dietary supplement, Integrative Therapeutics is a GMP (good manufacturing practices) audited facility with very high standards, requiring a marketing push that mirrored that commitment to excellence. That was the challenge for Jason Raisleger, Marketing Automation and CRM Manager at Integrative Therapeutics. Faced with the realities of direct mail marketing and hundreds of sends, Raisleger turned to PFL and its Tactile Marketing Automation (TMA) solution to ease the fulfillment pain, increase ROI, and find more qualified leads. Jason wanted more leads to request a sample, as leads who order a sample are far more likely to purchase. He knew he needed to reduce friction to the sample order form, as well as provide a personalized and timely sample experience. With a sample request process that required manual fulfillment on Integrative Therapeutics’ part, their campaigns - and fulfillment process - needed a major overhaul. Starting with informative newsletters sent via email to prospects, Integrative Therapeutics began to see significant interest in their sample program - about three times what they projected. The newsletter included an order form for a physical sample of their Theracurmin supplement. The moment the form is completed, notification is sent to PFL and the order is fulfilled, including packaging the supplement in custom packaging printed at PFL’s world-class printing center. Lead data housed in Marketo (and that was submitted in the form) populates copy in the printed card that corresponds with the sample, so leads received a kit personalized to them. “We’ve been with PFL for about three years and their Tactile Marketing Automation integration with Marketo - paired with their super simple and reliable communication - makes them our favorite vendor,” Raisleger said. Integrative Therapeutics Uses PFL to Automate Sampling Program and Boost Pipeline www.PFL.com | 800-930-5088 inquire@pfl.com We’ve been with PFL for about three years and their Tactile Marketing Automation integration with Marketo - paired with their super simple and reliable communication - makes them our favorite vendor. Trigger the send of a sample from a Marketo form fill Close the gap between offline and online behavior to know what works best to fuel pipeline and revenue Personalize the sample with prospect data in Marketo Integrative Therapeutics uses PFL’s Tactile Marketing Automation to:
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Reliant on customer and physician sampling via direct
mail marketing, Integrative Therapeutics was looking for
a more cost-effective solution to continue to expand their
pipeline and increase ROI.
As one of the nation’s few companies that manufactures
and develops its own dietary supplement, Integrative
Therapeutics is a GMP (good manufacturing practices)
audited facility with very high standards, requiring a
marketing push that mirrored that commitment to
excellence.
That was the challenge for Jason Raisleger, Marketing
Automation and CRM Manager at Integrative
Therapeutics. Faced with the realities of direct mail
marketing and hundreds of sends, Raisleger turned to
PFL and its Tactile Marketing Automation (TMA) solution
to ease the fulfillment pain, increase ROI, and find more
qualified leads.
Jason wanted more leads to request a sample, as leads
who order a sample are far more likely to purchase. He
knew he needed to reduce friction to the sample order
form, as well as provide a personalized and timely sample
experience.
With a sample request process that required manual
fulfillment on Integrative Therapeutics’ part, their
campaigns - and fulfillment process - needed a major
overhaul. Starting with informative newsletters sent via
email to prospects, Integrative Therapeutics began to see
significant interest in their sample program - about three
times what they projected.
The newsletter included an order form for a physical
sample of their Theracurmin supplement. The moment
the form is completed, notification is sent to PFL and the
order is fulfilled, including packaging the supplement in
custom packaging printed at PFL’s world-class printing
center. Lead data housed in Marketo (and that was
submitted in the form) populates copy in the printed
card that corresponds with the sample, so leads received
a kit personalized to them.
“We’ve been with PFL for about three years and
their Tactile Marketing Automation integration with
Marketo - paired with their super simple and reliable
communication - makes them our favorite vendor,”
Raisleger said.
Tactile MarketingAutomation®
SwagIQ®
Pro
Personal MarketingCenter™
Integrative Therapeutics Uses PFL to Automate Sampling Program and Boost Pipeline
www.PFL.com | 800-930-5088 [email protected]
We’ve been with PFL for about three years and their Tactile Marketing Automation integration with Marketo - paired with their super simple and
reliable communication - makes them our favorite vendor.
Trigger the send of a sample from a Marketo form fill
Close the gap between offline and online behavior to know what works best to fuel pipeline and revenue
Personalize the sample with prospect data in Marketo
Integrative Therapeutics uses PFL’s Tactile Marketing Automation to:
www.PFL.com | 800-930-5088 [email protected]
ABOUT INTEGRATIVE THERAPEUTICSEverything we do at Integrative Therapeutics is focused on helping integrative medicine professionals cultivate healthy practices – from
the development of science-based nutritional supplements, to innovative, actionable resources and professional insights that have the
power to inspire and enrich you, your patients, & your practice.
ABOUT PFLTactile Marketing Automation® (TMA®) complements your digital marketing with tangible mail that engages prospects and customers.
Send anything you can imagine, from postcards and brochures to complex kits with large dimensional components, by integrating TMA
directly with your marketing automation platform. Get noticed and drive results with TMA.
THE RESULTS
The combination of a personalized sample kit and an automated email follow up upon delivery contributed to the
company tripling their monthly sales - a huge win for Raisleger and his team.
MONTHLY SALES TRIPLED
“We have seen more direct sales
directly attributed to just PFL’s
solutions,” Raisleger said. “The return
on investment, the ease of integration,
and working directly with a high-quality
fulfillment partner was a dream come
true for us.”
Going forward, Integrative Therapeutics’
specialized product line will be better
represented in sample packs that are
personalized with practitioner data in
Marketo. Whereas this diversification
would have required significant effort
on Raisleger’s team, PFL’s TMA solution
streamlined the entire process.
“It’s just so easy to do,” Raisleger said.
“The implementation team was easy
to work with, and anytime that people
make my life easier is a great thing.”
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