Integration for multi-channel success

OUR PARTNERS

Search Marketing Specialists Since 2008

TRUSTED BY GOOGLE

+16% Better quality scores* than our

closest peers

* Reviewed by Google in May 2017

@s_syedali @ithinkmediauk

How to integrate PPC, SEO and Content marketing for multi-channel success

“Cereal Psychology” and the importance of being visible

PAID SEARCH

ORGANIC SEARCH

KNOWLEDGEGRAPH

GOOGLE MY BUSINESS

NEWS SITES

52% Increase in traffic from pure brand keywords

Planning an effective integrated campaign

Teams working in silos

Main Challenge

BRIEF

Brand / Marketing teams

AGENCIES

Insights / Ideas

CREATIVE

Production / Brand values

DEVELOPMENT

Implementation

AMPLIFICATION

Promotion

CHANNELS

SEO / PPC / SOCIAL PR / Others

CLIENT pods not

TEAM pods

Ensure all INSIGHT is being used by all teams

Maintain CONSTANT

COMMUNICATION between all

teams

THE TWELVE TIPS OF CHRISTMAS

British households plan to spend £821 on Christmas

Britons will throw over £64 million worth of Christmas food in the bin

878 million Christmas cards are sent every year

Each year over £2.4 billion pounds are spent on unwanted gifts

Christmas cards Xmas dinner Post Xmas debt

Wrapping paper Photo frames Unwanted gifts

Homemade decor Toys for Christmas Budgeting tips

• Keyword targeting • Use paid search to test performance • Save money through efficient bidding strategies • Recapture past website visitors • Long tail keywords to extend the reach via paid channels • Build lookalike audience by using Google’s customer match and

Facebook’s custom audience to extend the reach • Use outreach partners for display campaigns • Create a strong branding message

Make It A Routine

@ithinkmediauk@s_syedali