Integrating Traditional & Digital Marketing For Maximum Impact Aaron Corson VP MarketPath Blah blah blah. Blah blah blah blah? Blah! blah blah blah. Blah blah blah. Blah blah blah blah?
Jan 12, 2015
Integrating Traditional & Digital Marketing For Maximum Impact
Aaron CorsonVP MarketPath
Blah blah blah. Blah blah blah blah? Blah! blah blah blah. Blah blah blah. Blah blah blah blah?
Integrating Traditional & Digital Marketing For Maximum Impact
Let’s just get the plug over with…
Integrating Traditional & Digital Marketing For Maximum Impact
Offline
Old-school
Direct Mail
Sales
Advertising
TV
Radio
Brochure
Online
New-school
Social Media
SEO & PPC
Video
Podcast
Website
Traditional VS Digital
• Marketers reported an average improvement of close to 50% for personalized multichannel campaigns over traditional campaigns.
• 62% of online campaigns are seeing an increase in return on investment when combined with offline marketing such as direct mail.
Integrating Traditional & Digital Marketing For Maximum Impact
The reality is…
• Strong call-to action and relevant offer.
• Clear visual connection between channels.
• Drive prospects to respond online.
• Measure activity using campaign specific landing pages.
A few keys for successful integration
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Landing Pages
TV
Direct Mail
Podcasts
Social Media
Radio
Content
Search
Landing Pages
A landing page, sometimes known as a lead capture page, is the webpage that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.
Integrating Traditional & Digital Marketing For Maximum Impact
Squeeze Page - www.YourWebsite.com/offer
General URL - www.CampaignURL.com
Customized URL - www.CampaignURL.com/Facebook
Personalized URL – JohnSmith.CampaignURL.com
Types of Landing Pages
Integrating Traditional & Digital Marketing For Maximum Impact
ONE campaign, MANY landing pages
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
6 Reason’s Why Your Website Homepage is NOT a Landing Page
1. No CLEAR call-to-action2. No visual connection3. No easy data collection4. Can’t measure traffic source5. Conversion rate will be MUCH lower6. It can’t be customized or personalized
Print Advertising
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Television
Integrating Traditional & Digital Marketing For Maximum Impact
www.shamwow.com/tv1364
Billboards
Integrating Traditional & Digital Marketing For Maximum Impact
Direct Mail… a few more stats• 78% of ONLINE consumers have provided a
company with mailing address information to receive direct mail messages.
• 75% of 25 to 34-year-olds have made a purchase resulting from direct mail.
• 62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.
• 42% of direct mail recipients prefer to respond online.
• 25% of direct mail recipients will only respond online.
Integrating Traditional & Digital Marketing For Maximum Impact
Direct Mail that includes Personalized URLs usually sees a boost in response rate of 3 to 5 TIMES!
Integrating Traditional & Digital Marketing For Maximum Impact
Personalized URL
Integrating Traditional & Digital Marketing For Maximum Impact
Welcome PageSurvey Page
Update Profile PageThank You Page
Integrating Traditional & Digital Marketing For Maximum Impact
Emerging Technologies
Integrating Traditional & Digital Marketing For Maximum Impact
QR Codes
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Augmented Reality
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Let’s wrap it up…
Integrating Traditional & Digital Marketing For Maximum Impact
• Use offers to drive prospect to respond online
• Use landing pages to measure the effectiveness your campaign and ideally each channel you use.
• Maintain a visual connection to create an experience that’s consistent across channels.
Integrating Traditional & Digital Marketing For Maximum Impact
Questions?
Contact [email protected]
www.MarketPathOnline.comwww.Twitter.com/MarketPathAC
www.LinkedIn.com/in/AaronCorsonwww.Facebook.com/Aaron.Corson
314-485-9778
Integrating Traditional & Digital Marketing For Maximum Impact