"Integrating Social Media with Salsa" by Laura Packard at the 2011 Salsa Community Conference

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Laura Packard @lpackard

PowerThru Consulting

[email protected]

(static) Custom Tabs on Facebook – as you become a fan

(static) Custom Tabs – for existing fans (dynamic) Outreach – ask! for signups

Tools – Static HTML iframe tabs Tools – Static HTML for Pages (by Involver)

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Ask!After someone joins your listAfter somebody takes an action: sign a petition, donate, etc.

Email existing members, periodically email new members (Welcome emails are good!)

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Set the default landing tab on Facebook Keep asking for cross-platform signups: on

social media, and via email to your list Get more how-tos on our blog:

http://www.powerthruconsulting.com/blog More social media tips at

http://www.facebook.com/powerthruconsulting

and on Twitter @lpackard @power_thru

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