- 1. Integrating Social Media and Mobile Marketing Programs
Paul Redfern, Director of Web CommunicationsGettysburg CollegeMatt
Fedde, Associate Director of Annual GivingSt. Olaf College
Hear how Gettysburg and St. Olaf Collegesare using Facebook,
YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth
marketing and to integrate these new tools into a traditional
communications strategy. You have heard about these smart phones
how do you also take advantage of the mobile revolution? But most
importantly how do you measure the results?
2. Today
Introductions
Hashtag - #staff10
Gettysburg College
St. Olaf College
Discussion/Questions
3. You
What do you want to get out of today?
Why are you here?
What is one question you would like an answer to?
4. 5. What is Social Media?
Web 2.0 and social media are really not about technology. It has
everything to do with communication, specifically a new
communications approach and a new media mix.
6. Why Bother?
- Five of the 10 online sites are social media sites.
7. Social Networking has recently replace Porno as the leading
online search. 8. Individuals ages 14-24 are online an average of
22 times per day, changing, checking and searching their social
media networks. 9. Social media is where Gen Y (11-31) and
increasingly Gen X (32-44) turn to first for information and
interaction. 10. The number of small businesses using social media
has more than quadrupled since 2009 (thats only 3 months ago!). 11.
65% of news media use social media as a source for leads and
information.