18/06/22 1 18/06/22 1 18/06/22 1 Change has Come Ensuring Message Consistency Some Ideas for the Battle of Ideas NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning by LTC (DEU-A) Ulrich M. JANSSEN NATO School Oberammergau, ISTAR Dept. [email protected]UNCLASSIFIED 18/06/22 1 UNCLASSIFIED
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Integrating info ops in operational level planning (no backup slides)
Presentation on Ensuring message Consistency (NATO StratCom and Military Info Ops in Comprehensive Operations Planning) provided at Information Operations Europe in June 2011
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13 Apr 2023 113 Apr 2023 113 Apr 2023 1
Change has ComeEnsuring Message
Consistency
Some Ideas for the Battle of Ideas
NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning
by LTC (DEU-A) Ulrich M. JANSSENNATO School Oberammergau, ISTAR Dept.
Peace Crisis/Conflict War Transition Post War Peace
“War is merely the extension of politics by other
means.”
Center of Gravity: enemy / enemy
capabilities
Politics failed Human AssistanceCivil EngagementReconstruction(Marshall Plan)
13 Apr 2023 4
The Problem
13 Apr 2023 5
Significant Changes
Cause of conflict and resulting threats
Geographic FocusStrategy, Complexity, and
Tactics, Techniques, ProceduresWe, the Enemy, and other
actorsTechnology & InformationTraining Needs
13 Apr 2023 613 Apr 2023 613 Apr 2023 6
Revolution in Technology and Enhanced Connectivity
"The extent, depth, andspeed of the new globalmedia have created anew species of effects...The military must understand, anticipate, andplan for this new dynamic."
(Margaret H. Belknap, 2001)
13 Apr 2023 713 Apr 2023 713 Apr 2023 7
The challenge with new dynamics
“(…) there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.“ (Donald Rumsfeld, Former US Secretary of Defense)
Military Intervention in Operations other than War
Center of Gravity: people’s perception
C2W“Military Facts”
Media
Social structures
Political / Civilstructures
Key Players/Actors
Economy
TransportationFinance
Culture
CommunicationGrids
Peace Crisis/Conflict War Transition Post War Peace
People Tradition
ReligionLaw
Emotions
Education
13 Apr 2023 913 Apr 2023 913 Apr 2023 9
Key to Success
UNCLASSIFIED
“For to win one hundred
victories in one hundred
battles is not the acme
of skill. To subdue the
enemy without
fighting is the acme of
skill.”Sun Tzu
13 Apr 2023 1013 Apr 2023 1013 Apr 2023 10
…is all about getting out right messages right, listen carefully and learn … understand! What’s a message? What’s a right message? What’s getting them out (and in)
right ?
13 Apr 2023 10
Messaging right and understanding
• Exchange of information by any means
• One cannot NOT communicate!
• Translation: Whatever you do, and how you do sends out messages.
• Understanding Perception of your messages.
• Authority• Legitimacy• People’s perception of us
messaging right.
• Right actor (sender / receiver)
• Right time• Right place• Right route / channel of
communication• Right means to
communicate• Right purpose
Analysis(KnowledgeDevelopmen
t)
Pla
nn
ing
Execution
Assessm
en
t ComprehensiveOperations
Planning Cycle
13 Apr 2023 1113 Apr 2023 1113 Apr 2023 11
The Challenge Did you ever try to explain to your
best friend how to play chess on your behalf?
We must replace the delusion of control by reality of influence.
The coordinated and appropriate use of NATO communications activities and capabilities• Public Diplomacy, • Public Affairs, • Military Public Affairs, • Information Operations and • Psychological Operations, as appropriate
in support of Alliance policies, operations and activities, and in order to advance NATO’s aims.
NATO School: The Global Leader in Multinational Education and Individual
Training
NATO Operations Planners’ Info Ops Courses 2-weeks “add-on” to operational planning course NATO SECRET N3-19-C … 10-21 Oct 2011
NATO Senior Officer Info Ops Orientation Course 1-week “key leader seminar” for OF-4 and above Gaining / maintaining Information Superiority Ensuring Message Consistency NATO SECRET N3-16-B … 29 Aug – 2 Sep 2011