Feedback to: [email protected]Twitter: @fairsay Integrating Fundraising & Campaigning (not just integrating channels) 28 Sep 2015 – Institute of Fundraising Digital conference, London, UK Duane Raymond: linkedin.com/in/duane • Working with campaigning and digital since 2000 • Founded and run eCampaigning Forum (ECFers) annual event and community (3000+ campaigners, fundraisers, digital experts etc. from around the world • ECFers provided many examples I use
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Integrating Fundraising & Campaigning(not just integrating channels)28 Sep 2015 – Institute of Fundraising Digital conference, London, UKDuane Raymond: linkedin.com/in/duane
• Working with campaigning and digital since 2000
• Founded and run eCampaigning Forum (ECFers) annual event and community (3000+ campaigners, fundraisers, digital experts etc. from around the world
“What they’ve done is, is come up with an app that is so good and so friendly” Chris Evans on Radio 2 Breakfast Show (2015)
5,000 contacts to be put into the lead calling programme for 2015Core objective is to halt bee
decline and restore the UK bee population
SOCIAL MEDIA
Some of the highest likes and shares of any FOE content
24,600 participants new to FOE increasing the supporter base by
8.2%
BUSINESS ENGAGEMENT
This group is showing the 2nd best retention figures out
of all IG income streams
Cash asks
0p per supporter
Reach of >12 million people
Very high ROI – 2014 supporters paid off after 13 months
LOCAL GROUPS
CELEBRITY ENDORSEMEN
T
12
eCampaigning to telemarketing
• Greenpeace collect phone numbers from campaign action participants
• Phone new & non-member supporters within 24 hours• Attempt to convert to members (=regular donors)• Retry unreachable within week, lapsed after 14 days
Other volunteers can help too -- lab technicians, logisticians, water and sanitation workers, and transport workers. Volunteering means more than time. It means risk. Ebola is highly contagious. Health professionals have already died fighting it. But if there's any group of people that would consider taking this risk for their fellow human beings, it's our community. I and others on the Avaaz team are ready to take that risk with you, traveling to the front lines of this crisis.
From: Ricken Patel – AvaazSubject: People vs. Ebola
From: Ricken Patel – AvaazSubject: People vs. Ebola - thousands volunteering!
I can barely believe it - thousands of us have volunteered to risk our lives at the front line of the Ebola crisis, including hundreds of doctors and health workers! And you have to see what the volunteers are writing -- it's beautiful.