AA eNewsletters and Social Media Who’s Helping Whom?
Jul 15, 2015
AA
eNewsletters and Social MediaWho’s Helping Whom?
How eNewslettersHelp Social Media
• Gives links to all your profiles
• Drives traffic through republished blog posts
• Gives people easy ways to share your articles/newsletter to their social profiles
• ID Key influencers to engage with on social media
How Social MediaHelps eNewsletters
• Drives awareness / extend the reach of your emails
• Encourages signups
• When readers share, drives more awareness & sign ups
• Gather testimonials, i.e. “Great info here this week”
• Use the networks to find content for your newsletter, i.e. advanced search on Twitter.
7 Steps
• Include links to all your social profiles
• Include sharing buttons
• Republish content from your blog
• Tweet out/post a signup reminder
• Tweet out a link to the online version
• Include a signup forms on social profiles
• Include “RT this” snippets in emails
How to Integrate Social &eNewsletters (7 easy steps)
How to Integrate Social &eNewsletters (7 easy steps)
How to Integrate Social &eNewsletters (7 easy steps)
How to Integrate Social &eNewsletters (7 easy steps)
How to Integrate Social &eNewsletters (7 easy steps)
How to Integrate Social &eNewsletters (7 easy steps)
7 Steps
• Include links to all your social profiles
• Include sharing buttons
• Republish content from your blog
• Tweet out/post a signup reminder
• Tweet out a link to the online version
• Include a signup forms on social profiles
• Include “RT this” snippets in emails
Questions?
Anita Hoveywww.twirp.caFacebook.com/TwirpCommunicationsTwitter.com/anitahovey