Integrating Analytics & CRM Platforms: Mozinar Deck

Integrating Analytics & CRM Platforms

by Michael Wiegand

Join us on Twitter at #Mozinar Questions or problems? Email [email protected]

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Host: Michael Wiegand •  Marketer since 2002 •  Paid Search Practitioner since 2007 •  Analytics Geek since ∞

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Topic: Analytics & CRM •  B2B Marketers have it rough

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Topic: Analytics & CRM •  B2B Marketers have it rough •  “Zero moment of truth”

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Topic: Analytics & CRM •  B2B Marketers have it rough •  “Zero moment of truth” •  “Closed loop reporting”

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Topic: Analytics & CRM

Theme: The Fifth Element

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Theme: The Fifth Element

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Bruce Willis as Korben Dallas •  Ex-Military •  Cab Driver •  Rouge

Theme: The Fifth Element

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Milla Jovovich as Leeloo •  Fifth Element •  Supreme Being •  Fast Learner

Theme: The Fifth Element

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Mondoshawan •  Guardians of the Universe •  Protectors of the Fifth Element •  Super Tall

Theme: The Fifth Element

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Ian Holm as Father Vito Cornelius •  Man of the Cloth •  Doesn’t Do Weddings •  Easily Flustered

Theme: The Fifth Element

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Gary Oldman as Jean-Baptiste Emanuel Zorg •  Wants Stones •  Robot Employer •  Often Disappointed

Theme: The Fifth Element

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Chris Tucker as Ruby Rhod •  Radio Show Host •  Impressive Hair •  Screams When Scared

Theme: The Fifth Element

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Maïwenn as Diva Flavalaguna •  Has Stones Hidden •  Incredible Vocal Range •  Decent Dancer

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Tools •  CRM Platform

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Tools •  CRM Platform •  Tag Management Platform

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Tools •  CRM Platform •  Tag Management Platform •  Analytics Platform

Element: ID

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Multipass.

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Find your User ID.

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Find your User ID.

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Find your User ID.

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Find your User ID.

Element: ID

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I am very disappointed.

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Set your own User ID.

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Set your own User ID.

Element: ID

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Bring me the stones!

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Scrape the User ID using GTM.

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Scrape the User ID using GTM.

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Scrape the User ID using GTM.

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Scrape the User ID using GTM.

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Pass the User ID into GA.

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Pass the User ID into GA.

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Pass the User ID into GA.

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Pass the User ID into GA.

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Pass the User ID into GA.

Element: Form

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Big bada-boom.

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Export user information from HubSpot.

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Export user information from HubSpot.

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Export user information from HubSpot.

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Export user information from HubSpot.

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Export user information from HubSpot.

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Export user information from HubSpot.

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Export user information from HubSpot.

Element: Data Import

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We’re not on vacation, we’re on a mission!

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Create Custom Dimensions in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Set up Data Import schema in GA.

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Prepare HubSpot User information for import into GA.

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Prepare HubSpot User information for import into GA.

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Prepare HubSpot User information for import into GA.

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Prepare HubSpot User information for import into GA.

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Import User information from HubSpot into GA.

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Import User information from HubSpot into GA.

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Import User information from HubSpot into GA.

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Import User information from HubSpot into GA.

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Import User information from HubSpot into GA.

Element: Reporting

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I HAVE NO FIRE!

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Create Custom Report in GA.

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Create Custom Report in GA.

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Create Custom Report in GA.

Element: Analysis

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The stones are in me.

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Analyze Organic content performance by User in GA.

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Analyze Organic content performance by User in GA.

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Analyze Organic content performance by User in GA.

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Analyze Organic content performance by User in GA.

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Resources http://portent.co/mozinar-michael

Email: [email protected] Twitter: @mwiegand Website: www.portent.com

Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!