CHINESE MEDICAL HALL 中药铺
CHINESE MEDICAL HALL 中药铺
THE ORIGIN OF CHINESE HERBS
始源
FOUNDER OF CHINESE MEDICAL HERBS
2800 BC SHEN NONG
EMPEROR OF THE FIVE GRAINS
EMPEROR OF CHINA
DISCOVERS AND CLASSIFIES
CHINESE MEDICAL HERBS
HISTORY OF TRADITIONAL CHINESE MEDICINE
中药历史
TIMELINE 2697 BC PERIOD OF THE
YELLOW EMPEROR
19TH CENTURY
YEAR1949
DEVELOPMENT OF WESTERN MEDICINE
PEOPLE’S REPUBLIC OF CHINA
TRADITIONAL CHINESE MEDICAL HALL
Traditional Medical Treatment
Only sell Chinese Herbs & Medicine
Traditional Method Of Storage
MODERN CHINESE MEDICAL HALL
Sells Sundry & Chinese Herbs
Sells Western Medicine
Computerized system
BUSINESS DESCRIPTION 药铺简介
CZE KONG MEDICAL HALL & SUNDRY (CHERAS)
Jalan Medan Midah, Taman Midah, 56000, Kuala Lumpur
LOCATION FOUNDER
OPERATING PERIOD 1990-2015
CURRENT BUSINESS
MR. LIEW CZE KONG
MR. LIEW CZE KONG & HIS WIFE
BRIEF DESCRIPTION
HISTORY
<1990
Mr. Liew Cze Kong Worked at a
Chinese herbal Shop.
Learned all the knowledge and gained interest.
2000
Work with his wife along with one Employee.
ShiNed his shop from Ampang to Cheras.
1990
Mr. Liew Cze Kong founded
the business.
Opened his first Chinese medical hall
at Ampang.
CHOP YAN TUCK MEDICAL HALL (SEREMBAN)
LOCATION FOUNDER
Jalan Munawir, Bandar Seremban, 70000, Seremban, Negeri Sembilan.
BRIEF DESCRIPTION
CURRENT BUSINESS
MR. CHONG YAN TUCK
MR. CHONG NGAI SOONG
OPERATING PERIOD 1944-2015
HISTORY
1944 1988 1995
Started their own Chinese medical hall during the invasion of the Japanese.
Eldest son, Mr. Chong Ngai Soong
took over the business.
Stop selling sundry to focus on
selling tradiWonal Chinese herbs.
Mr.Chong’s grandparents worked
at Eu Yan Sang.
Started to sell sundry.
His brother, Mr.Chong Ngai Loong
joins running the business.
COMPARATIVE ANALYSIS 药铺简介
COMPETITORS OF CZE KONG MEDICAL HALL & SUNDRY
EU YAN SANG KIM LOY MEDICAL HALL & SUNDRY
BAN SOON HENG MEDICAL HALL & SUNDRY
COMPETITOR #1 EU YAN SANG
• Recently Opened
• Huge Variety Of Products
• Promotions
• Talks and Activities
COMPETITOR #2 KIM LOY MEDICAL HALL & SUNDRY
• Located Next To Cze Kong
• Modern Renovations
• More Variety Of Products
• Long Working Hours
COMPETITOR #3 BAN SOON HENG MEDICAL HALL & SUNDRY
• Located Next To Main Road
• Long Working Hours
• Higher Price
• Sells Variety Of Sundry
COMPETITORS OF CHOP YAN TUCK MEDICAL HALL
EU YAN SANG CHEOON LIN MEDICAL HALL
LIFECARE CHINESE MEDICAL HALL
COMPETITOR #1 EU YAN SANG
• Located Next To Main Road
• Quality Guaranteed Products
• Loyal Customers
• Membership Promotions
COMPETITOR #2 CHEOON LIN MEDICAL HALL
• Located Behind Chop Yan Tuck
• Sells Liquor
• Similar Herbs
• Modern Interior
COMPETITOR #3 LIFECARE CHINESE MEDICAL HALL
• Provide Medical Diagnosis And Treatments
• Provides Acupuncture
• Remedial Massage
• Exercise And Breathing Therapy
COMPETITION STRATEGY 竞争策略
CZE KONG MEDICAL HALL & SUNDRY
CHOP YAN TUCK MEDICAL HALL
SERVICES PRICING
PRODUCT
COMPETITION STRATEGY #1 SERVICES CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY #2 SERVICES CHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY #2 PRICING CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY #2 PRICING CHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY #3 PRODUCT CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY #3 PRODUCT CHOP YAN TUCK MEDICAL HALL
OBSTACLES FACES BY NEW BUSINESS BY MR. LIEW CZE KONG
• Have real passion & interest
• Long working hours
• Traditional field
• Gaining customer’s trust
OBSTACLES FACES BY NEW BUSINESS BY MR. CHONG NGAI LOONG
• Process of gaining license
• Huge amount of capital
• Wide knowledge
• Compete with stabilized Chinese Medical Hall
SIMILARITIES 共同点
FUTURE PLANS TARGETED MARKET BRANCHES
FAMILY BUSINESS ADVERTISING MOTIVE
DIFFERENCES 差别
DIFFERENCE #1 HISTORY
• Founded by Mr. Liew.
• Worked at a Chinese medical before
CZE KONG CHOP YAN TUCK
• Founded by Mr. Chong’s
grandparents.
• His grandparents worked at Eu Yan Sang before.
DIFFERENCE #2 LOCATION
CZE KONG CHOP YAN TUCK
Jalan Medan Midah,Taman
Midah, 56000,Kuala Lumpur
Jalan Munawir, Bandar
Seremban, 70000,
Seremban, Negeri
Sembilan.
DIFFERENCE #3 EMPLOYEES
CZE KONG CHOP YAN TUCK
3 11
DIFFERENCE #4 WORKING HOURS
CZE KONG CHOP YAN TUCK
Mon-‐Sat 8.00am-‐6.00pm
Sun 8.00am-‐1.00pm
Mon-‐Sat 8.30am-‐8.00pm
Sun 10.00am-‐2.00pm
DIFFERENCE #5 NO. OF CUSTOMERS
CZE KONG CHOP YAN TUCK
50+/-‐ >100
DIFFERENCE #6 SHOP LAYOUT & ATMOSPHERE CZE KONG CHOP YAN TUCK
DIFFERENCE #7 ANNUAL REVENUE
CZE KONG CHOP YAN TUCK
Approx.
1.5 million
Approx.
2.0 million
DIFFERENCE #8 SERVICES
CZE KONG CHOP YAN TUCK
TradiWonal Pulse Diagnosis N/A
DIFFERENCE #9 MAIN PRODUCTS
CZE KONG CHOP YAN TUCK
• Chinese Herbs • Sundry
• Chinese Herbs
DIFFERENCE #10 MEANS OF CALCULATIONS
CZE KONG CHOP YAN TUCK
Calculator Abacus
DIFFERENCE #11 MEANS OF WEIGHING
CZE KONG CHOP YAN TUCK
Electronic Balance TradiWonal Chinese Weighing Scale
RECOMMENDATIONS 建议
RECOMMENDATIONS CZE KONG MEDICAL HALL & SUNDRY
AUTOMATIC SLIDING DOOR
MORE MANPOWER
MORE CABINETS
RECOMMENDATIONS CHOP YAN TUCK MEDICAL HALL
USE OF MODERN TECHNOLOGY
POLICY OF UNIFORM
PROPER ROOM FOR
CONSULTATION
CONCLUSION 结论
THANK YOU