Integrated Media Management Analyze Assess your best opportunity for revenue growth Define and configure optimal campaign for your business Setup Launch and promote campaign Execute Compile your results and adjust as needed Measure Understand target demographic Establish revenue growth goals Opportunities to impact business Train staff to promote campaign Integrate existing traditional and social media Execute promotional broadcast plan Report opt-in database growth Track and measure redemption rates Calculate campaign ROI (return-on-investment) Establish initial keyword & loyalty offer Promotional collateral & web integration Promotions (sweepstakes/ trivia contest/etc) TEXT TEXT 2 WIN TRADITIONAL WEB SOCIAL EXPOSURE REPORTING MANAGEMENT MOBILE PROMOTION
Integrated Media Management Overview
Jul 27, 2015
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Integrated Media Management
AnalyzeAssess your best opportunity for revenue growth
De�ne and con�gure optimal campaign for your business
Setup
Launch and promote campaign
ExecuteCompile your results and adjust as needed
Measure
Understand target demographic Establish revenue growth goals Opportunities to impact business
Train sta� to promote campaign
Integrate existing traditional and social media
Execute promotional broadcast plan
Report opt-in database growth
Track and measure redemption rates
Calculate campaign ROI (return-on-investment)
Establish initial keyword & loyalty o�er Promotional collateral & web integration Promotions (sweepstakes/ trivia contest/etc)
TEXT
TEXT 2 WIN
TRADITIONAL
WEB
SOCIAL
EXPOSURE
REPORTING
MANAGEMENT
MOBILE
PROMOTION
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