INTEGRATED MARKETING COMMUNICATION (IMC) AND ...Brand identity strategy FIGURE 1 Brand Equity Strategy: A Schematic Brand Equity Brand ident.ty inter ace iddntity coÅtacts IMC strategy

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INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPO...Sreedhar Madhavaram; Vishag Badrinarayanan; Robert E McDonaldJournal of Advertising; Winter 2005; 34, 4; ABI/INFORM Globalpg. 69

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