“We must ensure that the global market is embedded in broadly shared values and practices that reflect global social needs, and that all the world's people share the benefits of globalization. ” - Kofi Annan
integrated marketing communication
Jul 13, 2015
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“We must ensure that the global market is embedded
in broadly shared values and practices that reflect
global social needs, and that all the world's people
share the benefits of globalization.”
- Kofi Annan
Effect on
GlobalizationAdjust the communications mix from
country to country to avoid legal and
ethical problems.
Sales promotion techniques that involve
contests and give a ways are regulated
quite differently in various countries.
o
o
o Foreign Trade
Comparative advantage has always been a
factor even in the old times. While trade
originated in the times of early kingdoms,
it has been institutionalized due to
globalization.
the END
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