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www.kuehne-nagel.pl BACKGROUND Hochland SE is a family-owned group of companies based in Heimenkirch, Germany. Since its foundation in 1927 it has concentrated on the production, refinement and sales of cheese. Today, Hochland also supplies the food industry and catering sector with product concepts especially developed for customers in all desired forms. The group offers all major cheese varieties to national and international markets. Hochland cheese is sold in over 30 countries and its name is synonymous with quality and ongoing product innovation. With a workforce of more than 4,200 at 11 productions sites, Hochland generated a turnover of roughly 1.3 billion Euro in 2014, which makes the group one of the largest manufacturers and refiners of cheese in Europe. Hochland began doing business in Eastern Europe early on – and was instantly successful. In Poland, Romania and Russia, Hochland is market leader in the field of processed cheese and cream cheese and the best-known cheese brand in all relevant segments. Having operated in Poland since 1990, the group founded Hochland Polska Sp. z o.o. in 1993 and in 1995 put its own production plant into operation in Kazmierz, near Poznan. Together with the sites of Baranowo and Wegrów, Hochland today has three plants in the country which manufacture processed cheese, soft cheese, cream cheese, hard cheese and sliced cheese. CHALLENGE Constantly seeking to expand its international presence, Hochland started to deliver its products to the South African market in 2014. With the aim of establishing a reliable and efficient supply chain from its Polish production sites to this country, the company was looking for an international logistics partner to provide high-quality temperature- controlled seafreight transport on a door-to-port service level. Africa being a new destination for Hochland, the ideal logistics provider needed to have extensive experience in this particular region and, in addition, to offer a global network with sufficient shipping capacity. Further key factors were the ability to handle temperature- and time-sensitive food shipments both by seafreight (for regular traffic) and airfreight (in case of urgent ad-hoc traffic). For Hochland, a market leader in the field of processed cheese products, Kuehne + Nagel designed and implemented a forwarding solution, including seafreight and airfreight shipments, to establish a reliable and efficient supply chain from its Polish production sites to the South African consumer market. Integrated forwarding solution for sensitive food shipments from Poland to South Africa CASE STUDY CONSUMER INDUSTRY BACKGROUND The well-known market leader in cheese products needed a reliable seafreight provider to support its market expansion to South Africa. CHALLENGE To provide regular seafreight and ad-hoc airfreight shipping of temperature- and time-sensitive cheese products with reliable service quality. SOLUTION A customised integrated service solution based on regular door-to-port seafreight shipments via Hamburg and Bremerhaven to guarantee shortest transit times. RESULTS Establishing of a reliable, secure and efficient supply chain from Poland to South Africa at affordable costs. QUICK OVERVIEW
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Integrated forwarding solution for sensitive food ... · and implemented a forwarding solution, ... CASE STUDY CONSUMER INDUSTRY ... services through partnerships with leading ocean

Jun 30, 2018

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Page 1: Integrated forwarding solution for sensitive food ... · and implemented a forwarding solution, ... CASE STUDY CONSUMER INDUSTRY ... services through partnerships with leading ocean

www.kuehne-nagel.pl

BACKGROUNDHochland SE is a family-owned group of companies based in Heimenkirch, Germany. Since its foundation in 1927 it has concentrated on the production, refinement and sales of cheese. Today, Hochland also supplies the food industry and catering sector with product concepts especially developed for customers in all desired forms. The group offers all major cheese varieties to national and international markets. Hochland cheese is sold in over 30 countries and its name is synonymous with quality and ongoing product innovation.

With a workforce of more than 4,200 at 11 productions sites, Hochland generated a turnover of roughly 1.3 billion Euro in 2014, which makes the group one of the largest manufacturers and refiners of cheese in Europe. Hochland began doing business in Eastern Europe early on – and was instantly successful. In Poland, Romania and Russia, Hochland is market leader in the field of processed cheese and cream cheese and the best-known cheese brand in all relevant segments.

Having operated in Poland since 1990, the group founded Hochland Polska Sp. z o.o. in 1993 and in 1995 put its own production plant into operation in Kazmierz, near Poznan. Together with the sites of Baranowo and Wegrów, Hochland today has three plants in the country which manufacture processed cheese, soft cheese, cream cheese, hard cheese and sliced cheese.

CHALLENGEConstantly seeking to expand its international presence, Hochland started to deliver its products to the South African market in 2014. With the aim of establishing a reliable and efficient supply chain from its Polish production sites to this country, the company was looking for an international logistics partner to provide high-quality temperature-controlled seafreight transport on a door-to-port service level.

Africa being a new destination for Hochland, the ideal logistics provider needed to have extensive experience in this particular region and, in addition, to offer a global network with sufficient shipping capacity. Further key factors were the ability to handle temperature- and time-sensitive food shipments both by seafreight (for regular traffic) and airfreight (in case of urgent ad-hoc traffic).

For Hochland, a market leader in the field of processed cheese products, Kuehne + Nagel designed and implemented a forwarding solution, including seafreight and airfreight shipments, to establish a reliable and efficient supply chain from its Polish production sites to the South African consumer market.

Integrated forwarding solution for sensitive food shipments from Poland to South Africa

CASE STUDY CONSUMER INDUSTRY

BACKGROUNDThe well-known market leader in cheese products needed a reliable seafreight provider to support its market expansion to South Africa.

CHALLENGETo provide regular seafreight and ad-hoc airfreight shipping of temperature- and time-sensitive cheese products with reliable service quality.

SOLUTIONA customised integrated service solution based on regular door-to-port seafreight shipments via Hamburg and Bremerhaven to guarantee shortest transit times.

RESULTSEstablishing of a reliable, secure and efficient supply chain from Poland to South Africa at affordable costs.

QUICK OVERVIEW

Page 2: Integrated forwarding solution for sensitive food ... · and implemented a forwarding solution, ... CASE STUDY CONSUMER INDUSTRY ... services through partnerships with leading ocean

www.kuehne-nagel.pl

RESULTSBy using the services of Kuehne + Nagel, Hochland has established a reliable, secure and efficient supply chain from Poland to South Africa at affordable costs. With its products being delivered on time and in perfect condition, Hochland is in an excellent position to further strengthen its foothold in the South African market.

SOLUTIONAfter careful evaluation, Hochland Polska decided to contract Kuehne + Nagel, which for decades has enjoyed an excellent reputation as full-service logistics partner to, among else, various branches of the international consumer goods industry. A total of some 67,000 employees at more than 1,200 locations in over 100 countries make the Kuehne + Nagel Group one of the world’s leading logistics providers.

When it comes to delicate, temperature-sensitive cargo like perishable foodstuff, Kuehne + Nagel ensures best possible care by using state-of-the-art equipment and monitoring systems and by shipping strictly in accordance with all relevant specifications. Kuehne + Nagel’s specialised perishables logistics teams are strategically located around the world and have extensive knowledge of cargo temperature requirements, global expertise in climatic variations and compliance adherence with regards to the regulations governing export and import of perishable goods.

With worldwide 7,500 experts in seafreight alone, the company delivers highly flexible services through partnerships with leading ocean carriers and reefer vessel operators. These well-established relationships guarantee sufficient capacity, competitive transit times and the ability to adapt to changing seafreight trade volumes quickly and efficiently.

For Hochland Poland, Kuehne + Nagel designed a customised integrated service solution based on regular door-to-port seafreight shipments, which are added by door-to-door airfreight transports in cases of urgent ad-hoc deliveries. In order to guarantee shortest transit times, the shipments are transported from Hochland’s production site in Kazmierz by road to the ports of Hamburg and Bremerhaven, from where they sail to Cape Town. As the world’s number one seafreight provider, Kuehne + Nagel not only offers Hochland unmatched access to the world’s temperature-controlled carriers. The flexibility offered by multiple sailings and fast transit times means quicker respond to changes in price and demand, benefitting Hochland with shipping reliability at fair logistics costs.

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DANIEL KOSMOWSKIKierownik ds. Logistyki I Magazynowania Hochland Polska Sp. z o.o.

“As a cheese manufacturer we take the quality of our products very seriously, and we re-examine and improve our quality checks on an ongoing basis. For years, Hochland has been a pioneer in the areas of quality management, hygiene and work and product safety. It goes without saying that we ask the same high quality levels from our suppliers. After all, a chain is only as strong as its weakest link. In Kuehne + Nagel we found a logistics partner with a similar philosophy when it comes to quality. Their service quality helps us bring our product quality to our South African customers.”