Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Value propositions
“People aren’t hearing all the music”Dr. Dre
- Style- Good quality sound- High quality product- Trendy
Costumer segment
- DJ’s- Trend aware people- Fans of artists using the headphones
Distribution channels
- Social media- TV, radio and magazine advertisement- Personal selling- Distributors- Homepage
Costumer relationship
- Beats army (social media community)- Fan promotions- Good costumer service
Beats army
Revenues
- Costumers are paying for the brand, design and image- Costumers are paying for the good sound quality- Costumers are willing to pay a high price- Costumers buy the product in retail stores and online stores
Key resources
- Dr.Dre- Monster inc. technical expertise- Beats brand- Innovation & research studio- Sales people (marketing etc.)
Strategic partners
- Artists and other famous people- HTC- Chrysler- HP- Major stores (wall-mart, best buy)
Key activities
- Technological development- Promotion
Cost
- Artist endorsement - Promotional activities- Shops, retailer, product line expenses
Related Documents
