1 integrated crisis integrated crisis management: management: building a framework building a framework for unified response for unified response How to Create the Most Resilient How to Create the Most Resilient Team in Crisis Management Team in Crisis Management Kristen Hartwigsen, Nike Inc. Kristen Hartwigsen, Nike Inc. Global Business Continuity Global Business Continuity objectives objectives • Overview the Nike Global Business Continuity Program framework • Define Integrated Crisis Management • Outline internal integration • Outline external integration • Integrate testing and training in the culture nike mission statement nike mission statement To bring inspiration and innovation to every athlete in the world.* *If you have a body, you are an athlete. To bring inspiration and innovation to every To bring inspiration and innovation to every athlete in the world.* athlete in the world.* *If you have a body, you are an athlete. *If you have a body, you are an athlete. • Blue Ribbon Sports (BRS) was founded in January, 1964 by Bill Bowerman and Phil Knight. • In 1972, BRS introduced a new brand of athletic footwear and changed the company name to Nike, named for the Greek winged goddess of victory. • In 1973, Steve Prefontaine becomes the first major track athlete to wear Nike brand shoes.
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integrated crisis integrated crisis management: management: building a framework building a framework for unified response for unified response
How to Create the Most Resilient How to Create the Most Resilient Team in Crisis ManagementTeam in Crisis Management
Kristen Hartwigsen, Nike Inc.Kristen Hartwigsen, Nike Inc.
Global Business ContinuityGlobal Business Continuity
objectivesobjectives
• Overview the Nike Global Business Continuity
Program framework
• Define Integrated Crisis Management
• Outline internal integration
• Outline external integration
• Integrate testing and training in the culture
nike mission statementnike mission statement
To bring inspiration and innovation to every
athlete in the world.* *If you have a body, you are an athlete.
To bring inspiration and innovation to every To bring inspiration and innovation to every
athlete in the world.* athlete in the world.* *If you have a body, you are an athlete.*If you have a body, you are an athlete.
• Blue Ribbon Sports (BRS) was founded in January, 1964 by Bill
Bowerman and Phil Knight.
• In 1972, BRS introduced a new brand of athletic footwear and
changed the company name to Nike, named for the Greek
winged goddess of victory.
• In 1973, Steve Prefontaine becomes the first major track athlete
to wear Nike brand shoes.
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nike, inc. statisticsnike, inc. statistics
• FY 06 Revenue: $15 billion
• Employees: 25,000 Worldwide
• Headquarters: World - Beaverton, OR; Europe - The Netherlands
• Major Distribution Centers: Memphis, TN; Belgium; Japan; Korea
• Subsidiaries: Cole Haan, Nike Bauer, Hurley, Converse, Exeter, and Nike IHM
Nike WHQ
Beaverton, Oregon
a matrix organizationa matrix organization
footwearfootwearfootwear
USUS
US
apparelapparelapparel
equipmentequipmentequipment
golfgolfgolf
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EM
EA
asia
pa
cific
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erica
sa
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VP, APAC EquipmentVP, APAC Equipment
reports toreports to
Global EquipmentGlobal Equipment
APAC RegionAPAC Regionca
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regionsregions
Every department at Nike Every department at Nike
reports to two business units reports to two business units
–– the category and the the category and the
regional management.regional management.
importance of integrationimportance of integration
• International Coal Mine Tragedy– “A top coal company official expressed regret Wednesday that the
families of the 12 dead miners were mistakenly led to believe for three hours that their loved ones were alive.”
• Hurricane Katrina– “The Federal government should work with its homeland security
partners in revising existing plans, ensuring a functional operational structure - including within regions - and establishing a clear, accountable process for all National preparedness efforts.”
• Kim Family Rescue– “The duties of OSP and the duties of involved Sheriff’s Offices were not
clearly understood… OSP took the lead in the coordination of investigation information…this was appropriate until the search area could be defined…at that point, the Josephine County Sheriff’s Office should have assumed operational control for the search mission.”
FACILITY TEAMS (IMMEDIATE RESPONSE AND BUSINESS RECOVERY)FACILITY TEAMS (IMMEDIATE RESPONSE AND BUSINESS RECOVERY)FACILITY TEAMS (IMMEDIATE RESPONSE AND BUSINESS RECOVERY)
Facility Evacuation
Internal First Response
External First Response
First Damage Assessment
Other Functional AreaDistribution
Center
EXECUTIVE CRISIS MANAGEMENT TEAMEXECUTIVE CRISIS MANAGEMENT TEAMEXECUTIVE CRISIS MANAGEMENT TEAM