www.readytalk.com | 303.209.1600 | 800.843.9166 | [email protected] | 1598 Wynkoop Denver, CO 80202 Integrate Key Systems with the ReadyTalk API Streamline Webinar and Training Processes Web conferencing platforms and other applications can’t auto- matically “talk” to one another. Getting data from one platform to another often involves tedious, manual tasks, reducing efficiency, compromising data accuracy, and delaying sales follow-up. With the ReadyTalk application programming interface (API), you can seamlessly integrate ReadyTalk web conferencing with other key business systems, including: • Proprietary registration forms • Third-party registration systems • Ecommerce platforms • Marketing automation systems • CRM solutions • Learning management systems The ReadyTalk API allows an application to programmatically share data with ReadyTalk, eliminating the time-consuming task of manually moving data between systems. Share Data between Applications When you integrate with the ReadyTalk API, you can share registration and attendance data between ReadyTalk and other key applications – saving time and increasing data accuracy. ReadyTalk gives you the flexibility to choose which application handles each step of the process and the resulting data – from capturing registrations to sending confirmations to driving follow- up. Let’s say that you want to use a registration form on your corpo- rate website to capture webinar registrations. When you integrate with the ReadyTalk API, you can automatically pass registrant data from your site to ReadyTalk and trigger a confirmation email to that registrant. The email contains a registrant-specific “join meeting” link and all of the other details about the meeting. Streamline webinar and training processes, increase data accuracy, improve the participant experience, and speed sales follow-up when you use the field-proven ReadyTalk API to integrate web conferencing with other key business systems. What is an API? An application programming interface (API) is a spe- cific set of rules that software programs can follow to communicate and share data with each other. An API doesn’t accomplish integration and communica- tion on its own – a developer must write code using the specifications outlined in the API to enable the programs to interact. The ReadyTalk API is field-proven in integrations with third-party applications like salesforce.com and Eloqua as well as with a variety of proprietary website registration forms. To help you develop a successful integration, ReadyTalk offers: − Proven, field-tested Web Services API − Support for integration via SOAP or REST technologies − Comprehensive API documentation, including sample code − Sandbox environment for development and testing − Access to technical support