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TOP-OF-FUNNEL AUTOMATIONAutomating demand generation campaigns and centralizing top-funnel channels
and sources on one dashboard provides the agility needed to generate better results while saving resources.
CAMPAIGN, CHANNEL & SOURCE MANAGEMENT
Integrate’s software centralizes leads sources and channels – events, webinars, content syndication and more – on a single dashboard and automates campaign management so you can effectively engage and convert new audiences with less effort.
•• Quickly build, clone and optimize campaign templates, and launch highly customizable campaigns within minutes
•• Monitor campaigns at source level and in aggregate for a unified view of lead pacing and performance
•• Easily store and access all campaign assets
LEAD DATA MANAGEMENT
Automating lead management and eliminating manual spreadsheet-data processing, Integrate’s software:
•• Saves demand marketing and ops teams 25 to 100 hours monthly, on average
•• Consolidates and standardizes data delivery from demand channels
•• Instantly accepts or rejects leads based on data validity and campaign parameters
ACTIONABLE LEAD DATA30% of the lead data generated by B2B marketers is invalid, contains unacceptable values or is
incomplete. Integrate’s software ensures the accuracy, completeness and marketability of lead data before it enters your MAP or CRM system, supporting conversion rates and pipeline value.
DATA VALIDATION & ENHANCEMENT
Instantly validating and enhancing lead data, Integrate’s software increases your database integrity, bolsters sales opportunity pipeline, and makes your demand budget go further by:
•• Verifying email and physical addresses, and telephone numbers
•• Ensuring lead data meets your campaign parameters
•• Appending leads with more than 150 firmographic, social and contact data points
DATA DEDUPLICATION
Depending on program goals, duplicate lead data can either be beneficial, increasing prospect intelligence, or a waste of budget, because you’ve already captured that contact in your database. Integrate’s software provides control over duplicate lead data.
•• Implement duplicate rules at the campaign and source level
•• Add duplicate tags for assets to prioritize leads more engaged with your brand
•• Reject contacts that already exist in your database
DATA STANDARDIZATION
Integrate’s software standardizes newly acquired leads to match your database fields before injecting data directly into your MAP or CRM within seconds. Applying demand orchestration software:
•• Saves team precious time, budget and database storage
•• Ensures standardized formatting for pinpoint personalization and more effective follow-up
REAL-TIME OPTIMIZATIONTop-funnel marketing efforts must be integrated with MAP and CRM systems to correlate top-funnel
investment to mid- and low-funnel conversions and make informed marketing decisions.
CLOSED-LOOP INTEGRATIONS & KPI REPORTING
Integrate’s closed-loop reporting instantly pulls KPI data from your MAP and CRM systems so you can determine which campaigns, sources, content and audiences are driving the most:
•• Marketing-qualified and sales-accepted leads
•• Companies and decision-makers from your target-account list
•• Opportunities and new customers
•• Customers with the highest lifetime value
IN-FLIGHT CAMPAIGN OPTIMIZATION
Real-time campaign adjustments are easy with Integrate’s software, which allows you to:
•• Add new and remove poor-performing lead sources
•• Change budget, payout and allocation
•• Swap content
•• Adjust targeting parameters
Companies like Dell, Trend Micro, Commvault, Iron Mountain, Rackspace and Lookout are adopting Integrate’s Demand Orchestration Software with great results. Check out their stories.