Using UserReport in E-commerce
Integracija Google Analytics v UserReport
Jul 05, 2015
Ranee my mogli integrirovat' dannye UserReport v Google Analytics, blagodarja jetomu ljuboj veb-analitik mog poluchit' krutye otchety kasatel'no togo, kakaja imenno auditorija luchshe vseh moetiziruetsja, ili prinosit bol'she vsego klikov s reklamy i t.d.
Segodnja my invertirovali jetot process, i sdelali vozmozhnym analizirovat' ljubye kriterii s tochki zrenija povedenija pol'zovatelja. Naprimer, zadav vopros, "kurite li vy?" vy mozhete poluchit' statistiku o tom, kakaja srednjaja pokupatel'skaja korzina kuril'wika v vashem magazine, ili zhe skol'ko stranic smotrit chelovek, u kotorogo est' inomarka ne starshe 2h let.
Na jetom primere rassmotren datskij magazin korma dlja zhivotnyh. Obnaruzhilos' chto u vladel'cev sobak srednjaja korzina bol'she, chem u teh, u kogo sobaki net. Bolee togo, uznav chto u pokupatelej, u kotoryh 4 i bolee sobaki naibol'shij srednij razmer zakaza, byla optimizirovana advords kampanija po kljuchevym slovam "Korm dlja sobak, bol'shie upakovki".
Segodnja my invertirovali jetot process, i sdelali vozmozhnym analizirovat' ljubye kriterii s tochki zrenija povedenija pol'zovatelja. Naprimer, zadav vopros, "kurite li vy?" vy mozhete poluchit' statistiku o tom, kakaja srednjaja pokupatel'skaja korzina kuril'wika v vashem magazine, ili zhe skol'ko stranic smotrit chelovek, u kotorogo est' inomarka ne starshe 2h let.
Na jetom primere rassmotren datskij magazin korma dlja zhivotnyh. Obnaruzhilos' chto u vladel'cev sobak srednjaja korzina bol'she, chem u teh, u kogo sobaki net. Bolee togo, uznav chto u pokupatelej, u kotoryh 4 i bolee sobaki naibol'shij srednij razmer zakaza, byla optimizirovana advords kampanija po kljuchevym slovam "Korm dlja sobak, bol'shie upakovki".
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Transcript
Using UserReport in E-commerce
Google Analytics data in UserReport
E-commerce
E-commerce - Select filter
E-commerce - Filter: Gender
traffic Sources
Traffic Sources - Top 10 referrals
Traffic Sources? Top 10 referrals / Gender
TrafikkilderTop 10 referrals / Kvinder
Summary - Conversion Analysis
Average conversion rate is 5%
Conversion rate for women: 7.5%
Therefore wants more women in the shop!
The women come frequently from: Facebook.com Forbrugsforeningen.dk
What should I do: Increase advertising on facebook and consumption Association Target advertising to women
E-commerce - Average value? Webshop - Seller of animal food
E-commerce – Filter: Do you have a dog?
E-commerce - Average value? Do you have a dog?
E-commerce - Filter:How many dogs do you have?
E-commerce - Average value? How many dogs do you have?
Traffic Sources
Traffic SourcesSearch - Paid - Top 10 Keywords
Filter: How many dogs do you have?
Search – Paid – Top 10 KeywordsIf 4 or more dogs
Summary: Animal food shop
Average order value: DKK 476, -
Dog owners have higher order value: DKK 676, -
The more dogs, the higher order value: € 1,115, -(4 ell More dogs)
Dog owners with 4 or more dogs are looking more for "animal feed bulk purchases"
Optimizing ads
Current Adwords ad that matches:"Animal food" and "Animal food bulk purchases"
Optimizing ads
New Adwords ad that matches:"Animal food bulk purchases"
Extra dimension in data
General behavior among visitors
"Animal feed bulk purchases" is a good keyword that provides high average order value
Therefore: Bid more on words in Adwords
Behaviour of otherwise unknown dimensions (gender, age, own quest)
"Animal feed bulk purchases" is a good keyword BECAUSE, it is often used by people with many dogs
Therefore: Bid more on words in Adwords AND optimize ad for dog owners AND indent traffic directly to specific product group
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