Integra Sales Overview 1 How to be Successful selling against competition • Know the competition – understand what they do well • Use what we do better • Pick the right Premier Distributors • The following slides will discuss the competition and what we can offer to minimize the effectiveness of our competition • We will review the product line in comparison to others and we will discuss the strategic partnership with our Premier Distributors and how to make it a success
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Integra Sales Overview 1 How to be Successful selling against competition Know the competition – understand what they do well Use what we do better Pick.
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Transcript
Integra Sales Overview
1
How to be Successful selling against competition
• Know the competition – understand what they do well
• Use what we do better • Pick the right Premier Distributors• The following slides will discuss the competition
and what we can offer to minimize the effectiveness of our competition
• We will review the product line in comparison to others and we will discuss the strategic partnership with our Premier Distributors and how to make it a success
Premier Distributor Training
Syracuse “early adopter” Site Sentinel INTEGRA Experience
Who is “the right” distributor?Non VR GuysLoyal Petrovend GuysStrong service organizationGuys willing to put their eggs in our basket
Initial Meeting with distributorTell the story- history- where we were and where we are at, what is the launch strategyBenefits of being selected- discount, support, training, early advantageShoulder to shoulder Team approach with DM, CDM, Distributor
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Syracuse “early adopter” Site Sentinel INTEGRA Experience