Intangible assets: Creating transferrable value
Intangible Assets
Jan 24, 2015
How does social allow advisory services firms to transfer intangible assets at the time of sale?
Is there a way to get the founder/entrepreneur\'s knowledge transferred into the buisness so that new owners and staff can replicate the founder\'s success?
Is there a way to get the founder/entrepreneur\'s knowledge transferred into the buisness so that new owners and staff can replicate the founder\'s success?
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Transcript
Intangible assets: Creating transferrable value
Is value locked in founder’s head?
Systematize owner’s skills
Duplicate success
Capture lifetime value of client relationships
Intangible Assets:
I. Future value of key account relationships
II. Business processes
III. Brand value
Transferrable value: i. Key Accounts
Quantify add-on contract value
Access to ALL stakeholders
New assignments secured at the top?
Transferrable Value: ii. Biz processes
Founder’s “magic” duplicated
Proven processes
Successor(s) empowered
Transferrable value: iii. Brand
Online measures & presence
Quantify reach & brand recognition
(It’s not your website)
If you were hit by a bus ....
Are client relationships secure?
Is business value quantifiable?
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