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  1. 1. Mark Wing Bringing together a global network of experts to co-engineer more complete interrelated brand experiences
  2. 2. 3 Forward Thinking 25/06/15 Interrelated 2015
  3. 3. A strong performing brand
  4. 4. A strong performing brand
  5. 5. A strong performing brand Strength in image, culture and technology
  6. 6. A proven process Meaning Creating Positioning Reinforcing strategy blueprint idea create develop engageinsights activate
  7. 7. SPOTID In sync with my world Luke knew Branding was important, but didn't know what to do. So we helped him develop a Brand Roadmap, and company image through a thread that could bind all communications. Brand positioning, name and visual identity
  8. 8. SONATEST Now you see it We created the brand and launch campaign for the new Sonatest Veo. The client said that our input was vital to their surprising success, delivering five times more sales than were expected within the first 3 month of sales. Message, name, identity, animation, launch
  9. 9. Click above
  10. 10. Molson Coors Carling Cider
  11. 11. Molton Brown World Cup limited edition products
  12. 12. NHS Direct Communication strategy and campaign
  13. 13. SILVERWING Efficient inspection We created the brand, key messages, visual identity and website UX for the leading supplier of Non Destructive Testing (NDT) equipment for storage tanks, vessels and pipeline inspection within the oil, gas and petro-chemical industries. Strategy, identity, product architecture, web
  14. 14. BAA Information Architecture
  15. 15. IMCA Easily-accessible intricate information We provided global interconnectedness to IMCA users across all sectors of the marine industry, allowing free-flow communication at a rapid pace while optimising the user experience. Digital strategy, architecture, web, unique CMS
  16. 16. PETROFAC Optimised Search complex content We created create a brand new framework using up-to-date technology to create an attractive, easy-to-search, responsive website with enhanced SEO for natural search. Technology, architecture, web, SEO techniques
  17. 17. NEXANT Subscribe to Nexant Thinking We created the brand identity, tone of voice and UX for a suite of products and supporting advisory services for a division of Nexant. An energy utility company in the US. Name, identity, messaging, brand launch
  18. 18. LOUGHRAN GALLERY Gaining a competitive edge We produced a brand-led digital service, with really effective natural search built in, giving the gallery a new and exciting unfair advantage in how it chose to connect to customers. Brand strategy, service design, UX/UI, SEO
  19. 19. Mark Wing : +44 (0) 7867 800 608 33 Optilan Website project 13/07/15 Interrelated 2015