MBA ASSIGNMENT SUBMISSION FORM This submission form must duly be completed and attached to each set of your assignment. Assignments with an incomplete/incorrectly filled/unsigned submission form will NOT be marked. Student’s Name MARDUWATI ISMAIL Teaching Centre EIM PJ Course Name ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS VENTURING Subject/Module INT BIZ Assignment Due Date 3 JAN 2015 Facilitator HAJEMI HASSIM I, the above-named student, hereby confirm that this assignment is my own work, has been expressed in my own words and has not previously been submitted for any assessment. And where materials from other sources have been used in this assignment, they have been appropriately acknowledged. Student’s Signature : Date: 3 rd JANUARY 2015 Office use only: Facilitator’s Signature Grades Comments Assignment submission received & checked by Date:
31
Embed
INT BIZ - Entrepreneurship & International Business Venturing
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MBA ASSIGNMENT SUBMISSION FORM
This submission form must duly be completed and attached to each set of your assignment.
Assignments with an incomplete/incorrectly filled/unsigned submission form will NOT be marked.
Student’s Name MARDUWATI ISMAIL
Teaching Centre EIM PJ
Course Name ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS
VENTURING
Subject/Module INT BIZ
Assignment Due
Date 3 JAN 2015
Facilitator HAJEMI HASSIM
I, the above-named student, hereby confirm that this assignment is my own work, has been
expressed in my own words and has not previously been submitted for any assessment. And
where materials from other sources have been used in this assignment, they have been
appropriately acknowledged.
Student’s Signature : Date: 3rd
JANUARY 2015
Office use only:
Facilitator’s
Signature
Grades
Comments
Assignment submission received & checked by Date:
MBA ASSIGNMENT MARKING SHEET
Student's Name
Teaching Centre
Program
Subject/Module
Assessor
Knowledge and understanding of concepts referred to, application of principles and their influence
on the assignment, correct citations from sources and acknowledgement
/20
Application of said examples, including analysis and evaluation of the examples based on and
including the final recommendations and their justification
/40
How well was the example described, including the extent and depth of information and data that
was accessed
/20
Presentation and structure of the whole assignment
/10
Language and Grammar
/10
General Comments: Total
LESS: Penalties
GRAND TOTAL /100
1. TABLE OF CONTENT
2. INTRODUCTION BACKGROUND OF LEGEND FLOUR (M) SDN BHD (LFSB)
3. STRUCTURE OF LFSB
4. RANGE OF PRODUCTS
5. POTENTIAL OF LEGEND FLOUR (M) SDN. BHD
PHILIPPINES
i. MARKETING ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR
PHILIPPINES MARKET.
ii. POLITICAL ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR
PHILIPPINES.
iii. ECONOMIC ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR
PHILIPPINES.
iv. LEGAL ANALYSIS BY LEGEND FLOUR (M) SDN. BHD FOR PHILIPPINES.
v. CULTURE ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR PHILIPPINES.
vi. STRATEGIC ANALYSIS OF LEGEND FLOUR (M) SDN BHD FOR PHILIPPINE.
INDONESIA
i. MARKETING ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR
INDONESIA MARKET.
ii. POLITICAL ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR INDONESIA.
iii. ECONOMIC ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR
INDONESIA.
iv. LEGAL ANALYSIS BY LEGEND FLOUR (M) SDN. BHD FOR INDONESIA.
v. CULTURE ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR INDONESIA.
vi. STRATEGIC ANALYSIS OF LEGEND FLOUR (M) SDN BHD FOR
INDONESIA.
6. CONCLUSION
7. REFFERENCE:
LEGEND FLOUR (M) SDN. BHD. is a company licensed by the Government of Malaysia as a
importer, wholesaler and distributor of high quality unbleached wheat flour for domestic and
international markets.
LEGEND FLOUR (M) SDN. BHD was formed on 4th June 2014 with objective to invest in
one of the steadfast principle is that business can only be successful when it is done for the
benefit of all parties - consumers receive high quality and healthy products, while the company
stands to make reasonable profits.
As a company we strive to be different. We are propelled to conduct business fairly. Business
which must be based on integrity and the ability to keep our commitments to our customers. At
LEGEND FLOUR, quality, consistency and commitment to clients are our priorities and
business culture. We strive to be dynamic and versatile, towards unending commitment for
customer satisfaction.
LEGEND FLOUR (M) SDN. BHD ORGANISATION STRUCTURE
Two of the founding Members of the company are still sitting in the board: They are MR. Adam
Breimo (Chairman), Mr. Nazri Abdullah (CEO), each of them have come with diverse
background and experience for more than 10 years.
POTENTIAL OF LEGEND FLOUR (M) SDN. BHD
OUR BUSINESS – WEIGH MORE THEN 3.5 MILLION TONNES PER ANNUM
The wheat flour industry is characterized by a rapid increase of domestic consumption and is
supported by equally fast growing food processing industries. Wheat flour consumption in
Malaysia alone is more than 3.5 million tonnes per annum, and more than a billion tonnes is
consumed annually within the South East Asia region.
The wheat flour distributed by the company is of superior quality as it is unbleached and
therefore free from chemicals. High with natural nutrition yet our flour is very
competitive in price.
Our flour is imported from Middle East, which among the largest exporter of wheat flour
in the world in 2009, by exporting 600 million tonnes wheat flour yearly
The company’s strong collaboration with flour mill gives our customers the comfort of
having high quality and an uninterrupted supply of products.
Our customers range from retailers and petty traders, which operate sundry and provision shops,
to industrial food producers and bakeries.
The company approaches business holistically by recognizing the close connection of financial
success and the desire to make a positive impact to the health of Malaysians by providing an
alternative source of healthy consumer goods.
Our range of LEGEND FLOUR delivers quality, taste,
availability and affordability, and our variety is the hallmark
that distinguishes and differentiates us in the food industry.
MARKETING ANALYSIS OF LEGEND FLOUR (M) SDN. BHD FOR PHILIPPINES
MARKET
Marketing is effort to create, develop, and to defend markets that satisfy the need and wants of
individual and business customers. As a wholesaler and distributor LFSB will be able to forecast
on the consumer needs of wheat flour by the people in high income groups and is a food cooked
for celebration and special occasion.
According to en.millermagazine.com in Philippines the demand for pasta increases and more
than half of the sales is done via supermarkets. Retail sales increased 3% in 2011. Total sales
volume in 2011 was 72 thousand tons and spaghetti is the most popular product. Fettuccine and
lasagna are not known by the middle income group. These products are used as a substitute for
rice by high and low income groups in Philippines.
In any kind of businesses trade price is very important especially to a middle income group. It is
seen that pasta sales increase at the second quarter of the year when the celebrations are intense.
The demand of the high and middle income groups for pasta is expected to increase in the next
period. The growth in sales volume is estimated to be 2% annually. The spread of supermarkets
and hypermarkets would also support this increase.
Philippines realized 31,2 million-Dollar pasta been imported in 2011. Malaysia is the number
one pasta supplier of the country with 52% share. Other suppliers are China (15,8%)I United
Arab Emirates (8%), Australia (7,3%) and Italia (5,5%) respectively. Turkey realized 200
thousand-ton pasta export to Philippines in 2011. Besides, the tariff rate for ASEAN countries is
5%, 8% for China and 15% for Turkey.
The report from en.millermagazine.com for 2011 sales of Noodles which is a type of pasta was
increased to 190 thousand tons (Wheat Flour Products Based). Prepared by addition of water,
consumption of noodle is widespread their country. Becoming prominent in the eating habits,
noodle can be consumed at three meals including breakfast.
This situation will increase the flour consumption. Noodle’s 2011 sales reached to 22 billion
dollars in value by increasing 7% compared to the previous year. It is estimated that the sales in
the next period will averagely increase 3% in value and reach 25.2 billion dollars in 2016.
Averagely 5% increase is projected annually on amount basis. Total sales in 2016 is expected to
reach 239 thousand 500 tons.
Majority of the consumers in Philippines prefer white bread as it is sold in sales stores in large
amounts with a reasonable price. White bread sales got the largest share of bread sales with 38%
in 2011. The share of whole wheat bread from the sales is 33% and the thought that high-fibber
foods are beneficial to health increases the demand for this kind of bread. The smallest share in
bread sales belongs to sandwich bread. Its most important reason is that hamburgers and hot dogs
are not consumed much in Philippine cuisine.
Biscuit sales in Philippines increased 6% in 2011 compared to the previous year. Producers tend
to supplement their biscuits with vitamin and other food components in order to solve
malnutrition that is spread among kids. In parallel with the increase in flour and sugar prices,
biscuit prices also increased in 2010. Sandwich biscuit is the kind with the largest increase in
sales with 7% rate in 2010. Total biscuit sales reached to 22,5 million Peso by increasing 6% in
2011 compared to the previous year.
Only 33% of the largest sales volumes been monopoly by Monde Nissin Corp in the Philippines
market. Having a wide distribution network, the company presents its products with reasonable
prices. Producers give importance to the trends of healthy nutrition and diet in product
development and try to develop their distribution channels.
It is considered that the sales volume of the biscuits with additives will increase due to the
malnutrition in the next period. The demands of high income groups for healthy nutrition will
also be met. The sales are expected to increase averagely 2,7% on annual basis in 2011-2016
period. Besides, the prices are expected to decrease due to the demand for more economic
products at that period.
Philippines realized 15,9 million-Dollar biscuit import in 2011. Thailand (52,3%) is the number
one supplier. Singapore (10,7%), Malaysia (10,1%), Indonesia (15,7%) and USA (2,8%) follow
Thailand respectively.
With a population of about 100 million people, the Philippines is the seventh-most populated
country in Asia and the 12th most populated country in the world. An additional 12 million
Filipinos live overseas, comprising one of the world's largest Diasporas.
Multiple ethnicities and cultures are found throughout the islands. In prehistoric times, Negritos
were some of the archipelago's earliest inhabitants. They were followed by successive waves of
Austronesian peoples. Exchanges with Chinese, Malay, Indian, and Islamic states occurred.
As one of the world’s leading rice and corn producers, Philippines is a foreign-dependent
country on wheat. Realizing nearly 10 million tons rice and 7 million tons corn every year; the
country uses the entire production for its domestic consumption. 3 million-ton wheat
consumption on annual basis is imported from countries such as US, Australia and Canada.
There are 12 mills throughout the country with a capacity that can process about 4 million tons
wheat on annual basis. These mills are estimated to run with 50% capacity which points nearly 2
million-ton wheat usage. The rest of the country’s wheat need is imported as flour.
Having an important place in world’s rice and corn production, Philippines is a consumer
country for wheat. Philippines, who cannot realize grain-based agricultural product export, is
among the world’s leading wheat importers. The country cannot produce wheat due to its
climatic features, thus it imports the entire wheat amount that it needs from abroad as wheat or
flour. Philippines make flour import besides wheat. IGC estimates that the flour import realized
by the country in 2010/11 season was around 150 thousand tons.
As a company we strive to be different. We are propelled to conduct business fairly. Business
which must be based on integrity and the ability to keep our commitments to our customers. We
also able to import and export our unbleached wheat flour across to any country without any
boundaries in order to penetrate the Philippines market.